Pemberton’s Post

📈 Short bursts vs. sustained PR efforts: which one wins the long game? It's more than just headlines and quick wins – it's about strategic partnerships and long-term success. Discover how we at Red Fan Communications navigate this balance to support your business goals: #PublicRelations #BusinessStrategy  https://lnkd.in/gsfGejEB

With so many PR companies offering similar support and services, it can be a time-consuming challenge finding the right agency to champion you. And so it’s crucial that you ask the right and most relevant questions❓ A good firm will never be afraid to answer any queries you have - plus you’ll be able to obtain a valuable insight into the way they work, the skills they possess, and how they communicate with you. So, to make the process a *little* easier, we’ve put together a downloadable guide outlining the ‘7 Key Questions to Ask Your PR Partner’. 📄 Because you need to know what you’re really getting when working with a PR consultancy - it’s not just about hiring the cheapest option, or the firm that promises the world. It’s essential to know that the one you put both your trust and money into can actually deliver the best results possible. Check it out here: https://lnkd.in/e4XYxhfj Let us know if you have any other vital questions that you think we could add to the list in the comments below. #7QuestionsToAskYourPRAgency #StrategicPR #Guide #PRPartner #AccordingtoZen

Clients want an enviable reputation. But many of them are clueless about how to get there. So, they invite pitches from public relations agencies. And this is what most invitations look like: "We are XYZ, a leading player in the ABC industry. We are growing at X% at present and are on the way to exponential growth in the future. We are looking to engage a PR agency to unleash the next round of growth. Please submit your proposal by a given date." There are no details about their plan. There is a blank about the spokespersons. There is absolute silence on budget. There is no clarity on the timeframe. They expect the pitching agencies to prepare by collecting information on their own. But they want them to promise definite deliveries. In the absence of adequate information, most agencies end up over-promising. No wonder that the outcome of the engagement is far from what was desired by the client. You don't have to commit these mistakes. Give a clear brief. - Share your plan. At least, the outline. - Share details about the spokespersons. - Define a budget. - Give a clear timeframe for the engagement. Remember, information is power and only an informed agency will have the strength to take you to your goal. #PublicRelations #Marketing #StrategyVerse

Transform your business dreams into a reality! Learn how partnering with the right PR agency can catapult your business to new heights of success. 🚀💼Find out more here: https://lnkd.in/evB5x8Ef #PRStrategy #BusinessGrowth

When large clients select PR firms, the process is different from smaller clients. And here's what's important... Great to be featured in another Forbes Agency Council article, where I talk about why it is so important that large clients really understand why agencies want to work with them (and make sure it's not just for the money). The client-agency fit is so important. Perhaps most important for larger clients. So check out this article and let me know what you think are the best ideas. https://lnkd.in/eJGehGNt #clientacquisition #agencygrowth

PR pro: “We recommend trying this *bold* new campaign idea.” 💡 CMO: “Interesting. Can you show me an example of where this idea has been successful in the past?” PR pro: “It’s actually a *new* approach — and it’s not fool-proof — but we think it could be powerful.” CMO: 🤔 PR pro: 😐 CMO: 🤨 PR pro: 🥺 CMO: “Sounds risky. Let’s stick with something tried and true.” — END SCENE 🎬 — This movie plays out in PR agency/client meetings every day. But sometimes there’s an exciting plot twist! And the client says: “You know what? Let’s go for it.” 😮 When this happens, a good PR team will do triple-backflips to deliver. 🤸♂️ And yet … the idea *still* might flop. But when a willingness to take risks is baked into the client-agency *partnership*, well, it’s only a matter of time until a savvy PR agency sticks the landing. And that’s when the real magic happens 🪄✨ This requires trust. This requires patience. This requires partnership. And (say it with me): This is the way ✊ #publicrelations #pr

🚩 Red Flags to Look Out for with Your PR Agency 🚩 Engaging a PR agency is a strategic investment, but how can you ensure you're getting value? Here are some red flags to watch for: 1. Lack of Transparency: If your PR agency isn't forthcoming about their strategies, metrics, or cannot provide clear reports, be cautious. Transparency is key to mutual success. 2. Poor Communication: 📞 Unresponsive or inconsistent communication can hinder your PR efforts. Ensure your agency maintains regular, proactive contact. 3. Over-Promising Results: 🌟 Be wary of guarantees for unrealistic outcomes. Reputable agencies set achievable goals based on thorough analysis. 4. High Staff Turnover: 💼 Frequent changes in your account team can disrupt campaigns. Stability is crucial for maintaining momentum and coherence. 5. Lack of Industry Knowledge: 📚 Ensure your agency understands your sector; generic approaches won't yield the best results. 📢 Stay vigilant and choose wisely to maximize your PR efforts! #PRAgency #RedFlags #PublicRelations #BusinessTips #Marketing #BrandStrategy #CommunicationMatters

PR & Comms folks - How do you stay on top of news affecting your brand, industry or competitors?? Exciting Wizikey Update 📢 ... Tackling the Key Challenges Faced by PR and Corporate Communication Teams! Check it out!

We've been creating again. Here's our latest mini-guide to crafting a meaningful PR strategy in a changing environment. What are your key PR concerns today?

Executives often recognize the significance of earned media, including PR, in building trust and credibility. But not everyone fully understands its impact on the bottom line. Unfortunately, PR is often the first thing cut when revenues decline. I believe it should be considered a corporate growth and maintenance investment! #executiveleadership #publicrelations #growthstrategy #reputationmanagement