Pemberton

Pemberton is getting a lot of questions about dealing with #procurement from #agencies, but what's interesting is that the questions are all over the map. There are the standard challenges of #budgetsqueeze and winning the pitch for a "chance" to get an assignment, but what challenges have you and your teams have dealing with #clientside procurement in 2024? #pr #advertising #sponsorship

I want to thank Steve Guberman for inviting me to be on his Agency Bytes podcast. If you haven't had a chance to listen to Episode 54 yet, check it out. Steve and I have a lively conversation about shifting from the RFP rat race to building organically with existing and setting new clients on the path to long, growing engagements. #agencylife #newbusiness #organicgrowth https://lnkd.in/eE6dWcKy

Dear Client - If you want all of our time and expertise, you’ll have to pay for all of our time and expertise. While we support charities and 501(c)3 organizations, we’re not running one. Oh, and we decide what we cost. Regards, #agencymanagement

I am looking forward to an insightful and rich conversation Sept. 5 with the Public Relations Society of America (PRSA)'s Counselors Academy community with Elise Mitchell and Gini Dietrich on how to accelerate new business growth. I know I am always hoping to learn something new! A special thanks to Kelly McNeely Brockman for pulling this together! #agencylife #newbusiness #organicgrowth

We hear it over and over, “Work on the business, not just in the business.” A leader without a vision and an ability to communicate that vision in order for it to be “doable,” will only lead you to lost opportunity.

We hear it over and over, “Work on the business, not just in the business.” A leader without a vision and an ability to communicate that vision in order for it to be “doable,” will only lead you to lost opportunity.

Nick Tomlinson hit the nail on the head with his recent post in PRWeek "Navigating the Future: Predictions for PR Agencies in 2024." If your agency is built to merely meet expectations, it will no longer be enough. If you are not making data-driven business decisions, you will fall behind ... maybe even fail. PLEASE READ THIS if you are running an #agency, but specifically if you are running a #pragency. #organicgrowth #operationalgrowth #operationalexcellence

The same goes for an #organicgrowth strategy. It’s about incremental opportunities that provide benefit to your clients. Solve, and the business will grow … for you both. #agencygrowth #agencyleadership #agencymanagement

At Pemberton we engage every new cohort of professionals in an agency, by having them complete an exercise called a Proactiveness Appraisal. This self-scoring survey in the form of a #LikertScale consists of 30-plus items that all account guidance professionals should be doing, and/or characteristics they should possess. The scale goes from "Lagging to Leading." Inevitably, a very high percentage of participants either grade themselves as "lagging" when it comes to financial-related questions, or simply write "N/A." If your people have no "Operational Awareness," they will never have "Observational Effectiveness." What do we mean by this? If your account people have no idea how the agency makes money, how do you then expect them to help the #agency make more money? #Businessacumen is poorly lacking in the #pragency, #advertisingagency, #digitalagency and #marketingagency business not only stifling organic account growth, but the ability to defend the true business value they provide to clients. If you can't retain #clients, you can't grow clients.

Super excited to finally share that I will be one of the #keynotespeakers at the 2024 Build a Better Agency Summit in Denver, Colorado May 21. I want to thank Drew McLellan for the invitation. The title of the talk will be: Creating a Culture of Business Growth with Intention and Fortitude. I hope to see you there! #agencygrowth #agencyleadership #agencylife #organicgrowth https://lnkd.in/eQSRhBMy