Peoplelogic’s Post

This was one of the most fascinating - and instructive - conversations in recent memory. I sat down with two Gen Z consumers - representatives from Z-Suite - to discuss their preferences, buying habits, thoughts, feelings and expectations as customers. According to their site, The Z Suite is a network of diverse Gen Z thinkers serving as a powerful voice in the dynamic consumer space, advising brands and industry leaders. In this wide-ranging conversation you'll get to hear from two Gen Zers who are both as well-spoken as they are outspoken about what they love, hate and ignore in the broad consumer marketplace, as well as what they're looking for from brands that want to address them. Special thanks to Sash, Mimi and Nicole for the candor, transparency, and intelligence they're bringing to an important set of topics - and for being a ton of fun to interview. https://lnkd.in/emkQvkcY #GenZ #ZSuite #ConsumerInsights #BuyingHabits #CustomerExpectations #BrandAdvisors #VoiceOfGenZ #CandorAndTransparency #GenZLoyalty #Diversity

As we continue gathering feedback from Billet users through customer interviews and platform walkthroughs, we’re identifying even more opportunities to improve the user experience with new features. That got me thinking—why not give our users a real sense of ownership in the process? We’re introducing a Product Wishlist that not only lets users upvote their favorite features (like what Product Hunt and Memberstack have done) but also gives them the chance to leave comments and suggestions. By engaging users this way, we’re fostering a stronger sense of community and building together. Our Product Wishlist will help ensure we’re not building in isolation or assuming users need a certain feature. Instead, we’ll focus on developing what they really want and need.

This was one of the most fascinating - and instructive - conversations in recent memory. I sat down with two Gen Z consumers - representatives from Z-Suite - to discuss their preferences, buying habits, thoughts, feelings and expectations as customers. According to their site, The Z Suite is a network of diverse Gen Z thinkers serving as a powerful voice in the dynamic consumer space, advising brands and industry leaders. In this wide-ranging conversation you'll get to hear from two Gen Zers who are both as well-spoken as they are outspoken about what they love, hate and ignore in the broad consumer marketplace, as well as what they're looking for from brands that want to address them. Special thanks to Sash, Mimi and Nicole for the candor, transparency, and intelligence they're bringing to an important set of topics - and for being a ton of fun to interview. https://lnkd.in/eN5S-Y2R #GenZ #ZSuite #ConsumerInsights #BuyingHabits #CustomerExpectations #BrandAdvisors #VoiceOfGenZ #CandorAndTransparency #GenZLoyalty #Diversity

Hey, let’s be real here. When we are dealing with an underperforming employee, we can tend to hit the panic button, right? It makes sense. The work is important, and those we serve matter big time. But sometimes, we jump to all sorts of conclusions about our team members-like their commitment to the company, their skills, their work ethic, even their future with us. And guess what? Those assumptions can mess with how we handle things. But here's the deal: Before we start mapping out their whole career path, let's take a step back. What's the first thing we should do? You ready for it? We simply ask, "Hey, you doing OK?" Yep, that's it. Sure, we can speculate all day long, but truth is, we won't know what's really going on until we ask. Instead of jumping into, "Why didn't you get that report done?" or "What's up with that customer interaction?" let's start with, "Hey, friend, you good?" I have a whole episode on what to do AFTER this first step! Check it out here: https://lnkd.in/e_bDNpi9

When you produce more than 30 case studies and customer success stories a year, you learn what actually makes a story resonate and how to get the insights that matter most. All of this is to say that I've become very comfortable interviewing SMEs and my clients' customers. Here are two of my go-to tactics for getting actionable insights that lead to compelling stories that resonate deeper and drive measurable results for my clients. 1. Embrace the awkward silence. When I ask a question and then mute myself, the interviewee often fills the gap with authentic, valuable responses, and you can get some of the best quotes that way. 2. Ask the clarifying, follow-up questions. When someone shows more energy or passion about a topic, dig deeper. Ask for specific examples or details. Ask how it made them feel. This is where the real insights lie and where content turns into connection.

90% of sellers get this wrong. Ever been told, “Bring a point of view”? What does that even mean? It’s not about personalization. It’s not even about an executive’s career history or hobbies. And it’s definitely not about your product. Executives don’t think about your product. They think about their board meetings and business goals. A POV is a unique recommendation that aligns with an executive priority. It’s a well-researched idea of how you’ll create value. How to craft a POV? Match a messy situation with a structured framework. The best way to build a POV is by building Cases Interviews. Here’s how: - Start with a small set of facts. - Ask the right questions to get more data. - Match a framework to the situation of your client. - Develop concise recommendations. Present it in a clear narrative. This method will always ensure that you think in terms of scenarios, sensitivities, dependencies, drivers, risks, and tradeoffs. Here are five frameworks to come across like an advisor for your client:

Running a quarterly survey and doing 5 user interviews on your new product idea is not how you will build great products. You should not just aim to build FOR them but WITH them. At Amazon, this meant having an empty chair in a room representing the customer. But you don't just need to imagine that they are there. Do this instead: ✅ Reach out to your CS team. Get a list of users who have shared feedback in the past ✅ Schedule time with them BEFORE you have solutions ✅ Go DEEP. Ask them: what are you trying to achieve? Get to the root of the problem ✅ Schedule 3/4 sessions over a few months. Don't just do it at the end of planning When you do this often, instead of solutions you will notice that new patterns will emerge. You will improve your and your team's product sense/intuition and you will build better solutions over time consistently. 🔽Link to FREE template in comments #productsense #buildingbetter #UserFeedback #productmanagement

A successful product strategy starts with empathy. Truly understand your customer's pain points before designing solutions. 1. Conduct in-depth user interviews. 2. Create detailed customer personas. 3. Map out their journey with your product or service. We are dedicated to helping businesses empower their teams and foster a culture of continuous learning in the workplace! Check out my profile to see if we are a perfect fit. #ProductStrategy #CustomerEmpathy #Innovation #DesignThinking #UserExperience #viznuno

I like the intent of bringing "customer" interview methodology to your internal teams. There's a lot of value here not in micromanaging, but in spot checking whether the overarching messages from leadership are filtering to the team, but also to understand if the team is taking the time to understand users and the business case. A few other questions I also think are valuable: - Do you know why we're building what we're building? Do you know how it ladders to the overall company strategy? - What are the most important dashboards you look at on a daily/weekly basis? - What was the most interesting insight you learned from a customer in the past 4 weeks? From a partner?

Steal my #1 secret for unlocking gold from customer interviews.🙇🏻♀️⬇️🙊💰 Here's how I got from the DISCOVERY phase to PROTOTYPE phase: 1️⃣ My discovery interviews included about +150 customers. These exploratory conversations and surveys shaped my understanding of common behaviours and pain points. I didn't ask too much about what people would like to do, but more of what they are already doing. There is higher trust in the results that way. My key themes were confirmed, and I was able to develop a GTM strategy with the niche audience that emerged. 2️⃣ Then, I spoke with 10 people who fit my launch customer profile. I needed to confirm my GTM strategy was the right route to take. These interviews were structured conversations, with a rigorous analysis thereafter. I came up with a feature set theory of what would matter most to them. 3️⃣ Now, I have key screens and am doing UX & general feature feedback interviews. These follow a loose structure, where I am learning how much product makes users feel and what they would do with it. After every conversation I have, I tweak the wireframes, making it an agile design process. Every new conversation produces a better version of my product. So what is my secret? 🤫 😇 It's: Follow the validation methodology. Trust in what a validation process is, and stick to the job to be done at every point. That means when you are in discovery, don't show wireframes. When you are in prototype phase, don't stray from the product at hand. Every set of interviews I have run had a clear purpose, goal and plan, and this has helped me best utilise my time and that of my participants. The conviction you start to feel at every point is powerful! 😆 ------- Follow me, Anna Maria Insam 🚀 on my journey as the founder of KLEO Health. We are building a digital health & wellbeing assistant to empower individuals in their bodies. I am sharing my wins, learnings and observations about healthcare, wellbeing and venture building.