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🌟 Brand Protection and Quality Control with Flow Coffee 🌟 In our recent discussion, Dave shared a compelling story highlighting the crucial role of maintaining brand integrity. When a client questioned the coffee brand at his home, it wasn't just about taste—it was about trust in the brand. This moment of scepticism turned into an opportunity to reinforce brand reliability through consistent quality. 🔄 At Flow, we're passionate about ensuring that every cup of coffee served under a brand is reflective of the roaster's hard work and dedication. Our technology allows roasters to monitor their coffee across various locations, ensuring their beans are treated with the care they deserve. This not only helps in maintaining a strong brand reputation but also enhances consumer trust and loyalty. 💬 Why is this important? Because in a market where choices abound, the consistent quality of a brand can make or break its success. A bad experience can lead consumers to dismiss a brand altogether, whereas positive consistency results in brand loyalty and increased sales. 🔍 Flow is committed to transforming these challenges into opportunities for growth and excellence. We provide the tools needed for roasters to safeguard their brand, guarantee quality, and ensure their coffee is always served as intended. Let's discuss how we can elevate your brand's integrity through meticulous quality control. Connect with us at flowcoffee.com to learn more about our solutions. #BrandProtection #QualityControl #CoffeeLovers #FlowCoffee #BusinessGrowth

Branding Bard's Boostful Business Belief of the Day (4/4/24): Remember that quality truly matters. After all, I just went to a store charging $2 for a plastic bottle of Coke made with high-fructose corn syrup (bottled here in the US) while also charging $4 for a glass bottle of Coke made with real cane sugar (bottled in Mexico). Oh yeah, and there's an actual market segment that appreciates authentic ingredients rather than artificial ones (and the storage quality of glass rather than plastic) willing to pay $2 more for a "real Coke experience". So next time you think about compromising on the quality of your products or services to save on costs or whatever, remember that you might just need to market your wares better to a segment that will truly appreciate your value. Think "Mexican Coke" over the more common one carried in stores. Think the freshness of "Five Guys" over the more common "frozen beef" burger joints. Think the crafted coffee of "Starbucks" over the instant concoctions of a convenience store. Your Higher Quality offerings can indeed stand out in a sea of average competitors! Remember that. Thanks for reading and have a wonderful Thursday night. I'm available for Branding consultations if interested. #branding #personalbranding #marketing #business

Marketing Week features our one and only Head of Marketing who takes a deeper look into Crosta & Mollica's past, present and future plans. Full article here: https://lnkd.in/ewK5VSaB #marketingweek #crostamollica #pizza #italianfoodbrand #foodandbeverage #altogetheritalian #behindthescenes

What can traditional manufacturers do to stay ahead of trends while staying true to their roots? 🤔💡 In today's market, do you think it's becoming more challenging for traditional food manufacturers to stay relevant and compete with more innovative brands? 💭 Walker's Shortbread Inc., a family business since 1898, is setting the way for traditional manufacturers with a brilliant 12% growth in sales thanks to their new brand identity. It's great to see this iconic treat continuing to thrive 🌍🍪, whether paired with tea or enjoyed on its own. (Full article link in the comments) #walkersshortbread #shortbread #innovation #traditionvsinnovation #teatime #scottishfood #branding #familybusiness #fmcg #heritagebrands #foodmanufacturing

Clearly Canadian isn’t just a drink; it’s a fizzy time capsule of the ‘90s in a blue bottle. Back from the brink of extinction, this once-forgotten brand is now thriving, with millions of bottles sold and legions of nostalgic fans. Clearly Canadian, born in the late ‘80s, was way ahead of its time with natural flavors and a soda alternative long before LaCroix became a thing. But the brand, like many '90s relics, fell victim to its own questionable decisions—poor leadership, a baby food side hustle (because why not?), and a plastic bottle misstep that nobody asked for. After a crowdfunded comeback powered by die-hard fans—and even a couple of Canadian heartthrobs—Clearly Canadian is once again bubbling up in stores. It seems that enough people were yearning for the days when soda didn’t taste like chemicals, and now the brand is selling tens of millions of bottles annually. Despite production hiccups and the fact that Orbitz, its weirdly mesmerizing sibling beverage, will likely never return (RIP floating spheres), Clearly Canadian is pulling off its revival with cans, zero-sugar flavors, and a refreshing refusal to make the same mistakes. The brand is now expanding into Walmart and Target, proving that nostalgia, much like carbonated fruit water, can still sell like crazy. Clearly, when it comes to taste, you can go home again—especially if home is the ‘90s. #ClearlyBack #90sNostalgia #BottledNostalgia #FizzFranchise

CEREASLY SEXY. 🥣 The opposite of bravery isn’t cowardice, it’s conformity and in the CPG industry, there are vast seas of sameness. There are untold benefits to zigging while a category zags, but the key to standing out isn’t simply being different for different's sake, it’s being different in the right ways that challenge a category without alienating consumers. This principle was at the heart of our recent brand creation Best Behavior Cereal, a high protein, low-sugar cereal created in partnership with Redbud Brands. Our case study is live on our website, head over and give it a quick read. #CPG #CPGIndustry #packaging #packagingdesign #branding #branddevelopment

🚀 Transform your beverage offerings with hashtag #Rauch Evil Juice! With bold flavors and eye-catching branding, it’s a must-have for any retailer. #Promotion: Purchase 3 pallets, and we’ll gift you 3 more! Let’s elevate your inventory together. Reach out today! hashtag #RauchEvilJuice hashtag #BeverageIndustry

In categories brimming with choice, how can incumbent players combat rising brand proliferation? Lippincott explores a few strategies.

Flavour matters when it comes to launching a new spirit or wine. BUT.....   They'll never get to taste it, if they don't buy it. Like many industries, first impressions are everything. Your bottle needs to stand out in a crowded market, and you can’t rely on consumers buying it because it ‘might’ taste good. It needs to convince them right away.   That's how we support our clients. Your drink's appearance during those crucial first moments is vital. We ensure your bottle looks stunning, your embellishments and labels are meaningful and a perfect fit for your brand and bottle. All so your drink is ready to fly off both physical and digital shelves into consumers’ baskets.   #consumerbehaviour #drinksindustry #industryinsights #premiummarket #premiumdrinks #packaging #packdesign #branding #marketing #signetbranding #signet

Next step for many wine brands for 2024: figure out how to weave your early stage identity with the next evolution of who you are.