Performance Marketing World’s Post

"I don't want my three kids thinking that TikTok is a news source." On the latest episode of the Performance Marketing Unlocked podcast, Fiona Salmon, Managing Director of Mantis , outlined why advertisers need to maintain investment in publishing and why publishers need to better serve advertisers' needs. According to Fiona, for the open web to succeed investment in "quality" journalism needs to remain. However, if this is going to happen, brands, advertisers and publishers alike need to work together to better ensure brand safety in advertising. Listen to the full episode via the link in the comments. #performancemarketing #advertising #brand #brandsafety #ai #publishing

Patrick Zinga

Head of Digital Media, Consumer Data & Martech

2mo

'Brand suitability'.

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