Performance Marketing World’s Post

5 Hottest Digital Marketing Trends in 2024: Stay ahead of the curve! 1️⃣ Podcasts dethroning blogs? Consumers crave audio experiences. Will 2024 see brands shift focus to podcasts for deeper engagement? 2️⃣ Short-form video wars! YouTube Shorts & Meta Reels challenge TikTok's dominance. Where will your video marketing shine? 3️⃣ Privacy reigns supreme! First-party data is the new gold. Building trust & transparency is key. 4️⃣ AI assistants at your service! Embrace AI tools for smarter campaigns & content creation (but use them wisely ). 5️⃣ Think global, act local! International expansion is booming. Tailor your message for diverse audiences. What trends are YOU most excited about? #digitalmarketing #2024trends #stayahead

Programmatic audio is changing and it’s time for your business to take advantage. Mamamia has introduced Sam, an AI-powered voice for podcast advertising that allows for your ad to sound like it’s being read by the host. This means your ad can get all the benefits of being host-read while having the turnaround time only found in programmatic. Interested? Contact us and take the plunge into supercharging your programmatic advertising with AI. #PodcastAds #AIAdvertising #ProgrammaticAudio #Podcast #AI #Advertising #Viewspotter

📈💼 Lisa Laporte reveals the pitfalls of relying solely on ad tech's flashy numbers without understanding a podcast's audience and content. Dive deeper into effective advertising strategies on Host-Read Ads. Subscribe for insights: https://lnkd.in/gT4jR_vy #PodcastAds #MarketingTips

"As a publisher, you need to establish a foundation built on identity. This allows you to forge direct relationships with reputable data providers in the industry, enabling a higher match rate for data scenarios." - Anthony Caccioppoli, adtech & data expert. In this episode of The Pub Way podcast, our hosts Tina & Mike sit down with Anthony to dive into the challenges publishers face due to the deprecation of third-party cookies. During their conversation, they discussed: 🔍 Navigating cookie deprecation for publishers 🛠️ Improving user experience through data collection 📊 Exploring measurement attribution for user engagement 🎧 Listen on-the-go: Spotify: https://hubs.li/Q02t7w8D0 Apple Podcasts: https://hubs.li/Q02t7wdW0 YouTube: https://hubs.li/Q02t7wsn0 #ThePubWayPodcast #CookieDeprecation #DataPrivacy #DigitalAdvertising #Publishers #AdTech

Terry Hornsby, our Group Digital Director, is a guest on this week’s The Media Leader Podcast. Terry spoke to Jack Benjamin about founding Mantis , our in-house advertising technology platform, in 2019 and the challenges faced by publishers from keyword blocklists. Listen to the podcast to hear how Terry thinks brand safe work can be protected. #themedialeader  #mantis  #digitalpublishing  #medialeaders

Your time is poor and you want to know how to get ahead as a creative person in advertising. The endless labyrinth of notes I've collected over the last 1.5 decades is no good to you. No one reads anymore. But, lucky for you, I've found something new, which turns all that into an AI podcast, with two AI hosts. So, I've done just that. Using a session I often teach named; 'How to Write Your Way Out of Hell'. Topics include: -the importance of hard work, persistence, and a willingness to learn from mistakes. -embracing the process of thinking prolifically, and creating large quantities of work. (As this will lead to improvement and eventually, quality work.) -the importance of understanding the context and challenges faced by your client. -the timeless need to be relevantly unexpected. -how to overcome a creative block and kickstart your idea engine. -the importance of deadlines (even if self-imposed). -how anything is better than 'stuck'. -'talent is a product of the prolific work of the mediocre'. Hope this is useful. #advertising #creativeadvertising #creativeagency #advertisingandmarketing

🚨 Disruptive Innovation Alert 🚨 : The Future of Product Placement advertisement in Vodcasts! Just read a fascinating piece on Bloomberg about a groundbreaking technology called Rembrand (REMBRAND - Branding. Campaigning. Digital.), which revolutionizes product placement in podcasts and video content. Imagine a world where product ads are seamlessly integrated into your favorite vodcasts – post-production. It is an evolution of the DCO options most big media platforms and advertising technologies offer. Rembrand's AI-driven platform allows for dynamic insertion of virtual products into video content, even after it's recorded. A perfect example is the AsianBossGirl podcast, where an AI-generated Garnier Fructis poster (from L'Oréal) appears and disappears, almost like magic (check min. 25, and onward). To me, this isn't just reshaping podcast monetization; it's redefining how we think about advertising in digital video content, offering immense potential for vodcasts. The big question now: How might this technology extend to audio-only podcasts? Imagine the possibilities of dynamic, context-sensitive ads that adapt to the content or listener preferences in real-time. Thijs van Dijk, Daniel Kok, Rik toe Water, Sander Tacx, Florentine Vos #Podcasting #Innovation #AdvertisingTechnology #Rembrand #DynamicContent #ai https://lnkd.in/eZYCNdeu

A new podcast episode just dropped! Watch as hosts Tyler Korponai and Maureen Grandin how TikTok is changing the ad game with Nicole Henning, VP of Performance Marketing and Creative Strategy at BMG360. [Watch the full episode on YouTube here: https://lnkd.in/eDqucW5G] Takeaways: ▶️ Authenticity is crucial for engagement on TikTok, and good user-generated content feels more real and relatable. ▶️ Long-form content is gaining traction on TikTok. ▶️ Creative fatigue is a significant challenge for advertisers, and testing new content frequently is necessary to combat creative fatigue. ▶️ AI can enhance creative processes but should not replace human input. ▶️ Repurposing TikTok content for other platforms can be effective. ▶️ Strong hooks are essential for capturing attention quickly. ▶️ Balancing brand image with performance marketing is key.

YouTube has rolled out its "Thumbnail Test & Compare" tool to all creators with advanced feature access. This tool allows creators to test up to three different thumbnails for each video to see which one attracts the most viewers. During the test, thumbnails are shown evenly to viewers, and data on their performance is collected over a few days to two weeks. Creators can use this feature on regular videos, podcast episodes, archived livestreams, and public long-form content but not on private or mature-rated videos. The aim is to help creators choose the most engaging thumbnail to boost their video's performance. This new tool is part of YouTube's broader efforts to provide more innovative tools for content creators, including AI features for highlighting key video parts and designing unique effects for Shorts. These updates help creators optimize their content and stay competitive on the platform. #BBFBrandNews #YouTube #Google

YouTube has rolled out its "Thumbnail Test & Compare" tool to all creators with advanced feature access. This tool allows creators to test up to three different thumbnails for each video to see which one attracts the most viewers. During the test, thumbnails are shown evenly to viewers, and data on their performance is collected over a few days to two weeks. Creators can use this feature on regular videos, podcast episodes, archived livestreams, and public long-form content but not on private or mature-rated videos. The aim is to help creators choose the most engaging thumbnail to boost their video's performance. This new tool is part of YouTube's broader efforts to provide more innovative tools for content creators, including AI features for highlighting key video parts and designing unique effects for Shorts. These updates help creators optimize their content and stay competitive on the platform. #BBFBrandNews #YouTube #Google