Starting Trailhead Digital was more than just creating a digital marketing company. It was about addressing a deeper need to make a positive impact on our environment and break the stigma of digital waste. Living in "data center alley," I saw firsthand the environmental toll of our digital world, and I knew it was time to take action.
I've been in marketing for 15 years, and during that time, I've seen countless examples of waste and inefficiency that troubled me. From stacks of printed materials that went straight to the trash to outdated tech equipment filling landfills, it was clear that the industry needed a shift toward sustainability.
Watching executives travel across the country for meetings that could have been done over Zoom, and experiencing hours of traffic with cars spewing sulfur dioxide (SO2) into the air, I realized that my work was contributing to the very problems I wanted to solve. The more I witnessed this waste, the more I knew I had to create something different—something green and responsible.
So I started Trailhead Digital, a "leave no trace," 100% paper-free, remote, eco-friendly digital marketing company. Our mission is to help small businesses grow without compromising our planet's health. We achieve this through:
Remote Work: By operating remotely, we reduce our carbon footprint from commuting and office energy use.
Paper-Free Practices: All our work is digital, eliminating the need for printed materials and reducing waste.
Energy-Efficient Technologies: We prioritize energy-efficient equipment and data storage to minimize our impact.
Recycling and Reusing: We ensure that any tech equipment we replace is recycled or repurposed, keeping it out of landfills.
Sustainable Partnerships: We work with clients and partners who share our commitment to sustainability.
It's estimated that 80% of office waste can be recycled , and remote work can reduce greenhouse gas emissions by up to 54% . Knowing these statistics, I couldn't continue in the same way without taking action. Trailhead Digital is my way of making a real difference, one that I hope inspires others to embrace greener practices.
If you're looking for a digital marketing partner who values the planet as much as you do, we'd love to work with you. Let's build a sustainable future together.
#EarthDay #EarthDay2024 #GreenMarketing #GreenWorkplace #ClimateAction #MarketingforGood #DigitalMarketing #DigitalGrowth #MarketingforSmallBusinesses #Marketing #ContentMarketing #GrowthMarketing #SEO #DigitalMarketingPartner #GreenBusiness #EcoFriendly #ClimateConscious #CarbonOffset #Carbonfootprint #LeaveNoTrace
Today, we join millions around the globe in celebrating #EarthDay, a day dedicated to promoting sustainability and preserving our planet. At Trailhead Digital, we believe in innovation that doesn't come at the expense of our environment.
Innovation drives our approach to problem solving for our clients but also for our planet. We have blended our deep appreciation for nature with cutting-edge digital marketing solutions that 'leave no trace.' Our approach ensures that while we pursue the latest in digital innovation, we remain committed to sustainable practices that respect and preserve the environment. View our commitment to sustainability here: https://lnkd.in/eiCAjQpY
In alignment with this commitment, we're proud to support various conservation societies that share our passion for protecting our natural resources. We encourage you to learn more about these organizations and consider supporting them as well:
National Speleological Society Dedicated to the exploration, study, and conservation of caves.
WEST VIRGINIA CAVE CONSERVANCY INC Working to preserve West Virginia's caves and karst resources.
Appalachian Trail Conservancy Protecting and managing the Appalachian Trail for generations to come.
Blue Ridge Parkway Foundation Supporting the preservation and enhancement of the Blue Ridge Parkway.
Climate Emergency Fund Funding activists and organizations tackling climate change.
Bat Conservation International Committed to conserving the world's bat populations.
Appalachian Beekeeping Collective Promoting beekeeping as a sustainable source of income.
Protect Our Winters Advocating for climate action to save our winters.
We are grateful for the work these organizations do and we invite you to join us in supporting them as we head on a journey towards a more sustainable future. Happy Earth Day! 🌱
#EarthDay2024 #Sustainability #TrailheadDigital #LeaveNoTrace #ClimateAction #SustainableBusiness #GreenInitiatives #GoGreen #Paperless #CarbonFootprint #CarbonOffset #DigitalMarketing #MarketingWithPurpose #GreenMarketing #MarketingforGood #ClimateConscious #EcoFriendly
Trees provide habitat for a wide range of species, support ecosystems and store carbon. This is a great example of corporate responsibility in action. Many thanks for the great effort, PERI 🌱