Perpetua’s Post

𝐖𝐡𝐚𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐓𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬 𝐈𝐬 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐓𝐨 𝐃𝐨: Amazon describes this new program as “a solution that helps brands quickly customize and send promotional codes to high-intent customers, known as Brand Tailored Audiences.” With this program, Brands can now build brand loyalty by offering promotional discounts, ranging from 10% to 50%. With Brand Tailored Promotions, you can increase your customer base, boost repeat purchases, and improve customer retention. 𝐈𝐬 𝐈𝐭 𝐑𝐞𝐚𝐥𝐥𝐲 𝐚 𝐆𝐚𝐦𝐞 𝐂𝐡𝐚𝐧𝐠𝐞𝐫? Some called it that because historically, discounts and deals were targeted only to Amazon membership groups like Prime, Family, and Student members. Regular sellers lacked a tailored audiences tool or customer engagement tool for repeat and loyal customers with exclusive discounts. Amazon restricted seller-buyer communication, especially in marketing. 𝟔 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐆𝐫𝐨𝐮𝐩𝐬 𝐁𝐫𝐚𝐧𝐝𝐬 𝐜𝐚𝐧 𝐄𝐧𝐠𝐚𝐠𝐞 𝐰𝐢𝐭𝐡 𝐁𝐫𝐚𝐧𝐝 𝐓𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬: 𝐁𝐫𝐚𝐧𝐝 𝐅𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬: Customers who have clicked to follow your brand in Amazon’s store. 𝐑𝐞𝐩𝐞𝐚𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: Customers who have ordered your brand’s products more than once in the last 12 months. 𝐑𝐞𝐜𝐞𝐧𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: The most recent 5% of customers who have purchased from your brand. 𝐇𝐢𝐠𝐡 𝐒𝐩𝐞𝐧𝐝 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: The highest-spending 5% of customers with your brand in the last 12 months. 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐍𝐞𝐰 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: Customers who have clicked on your brand and products or added to cart in the last 90 days, but have not purchased in the last 12 months. 𝐂𝐚𝐫𝐭 𝐀𝐛𝐚𝐧𝐝𝐨𝐧𝐞𝐫𝐬: Customers who have added one or more of your brand’s products in their cart in the last 3 months, but haven’t purchased yet. 𝐖𝐡𝐢𝐜𝐡 𝐬𝐞𝐥𝐥𝐞𝐫𝐬 𝐚𝐫𝐞 𝐞𝐥𝐢𝐠𝐢𝐛𝐥𝐞 𝐭𝐨 𝐨𝐟𝐟𝐞𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐓𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬? Brand Tailored Promotions is available to all sellers in the US and China who operate in Amazon’s US store and are registered with Amazon’s Brand Registry. In the future, Amazon plans to roll out the tool to sellers in Japan, Europe, Canada, and Mexico. 𝐇𝐨𝐰 𝐭𝐨 𝐀𝐜𝐜𝐞𝐬𝐬 & 𝐬𝐞𝐭 𝐮𝐩 𝐀𝐦𝐚𝐳𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐓𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬 On the Seller Central page, go to your main menu on the left, hover over 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠, and it should be there at the bottom. Once you navigate to the brand-tailored promotion landing page,  Select your brand from the drop-down menu on the left, and then click on the button “Create a Tailored Promotion.” On the next page, choose which of the 6 audiences you want to target. Note that some might be greyed out because you do not yet have 100 customers that qualify under that audience. On the next page, you will need to name your promotion, set the percentage discount, your budget, and the promotion start and end date.

If you're selling on Amazon and haven’t explored Brand Tailored Promotions yet, it’s time to pay attention! This new tool lets you create personalized promotions for specific groups of customers like loyal buyers, high-spenders, or new shoppers who've shown interest in your brand. Why does this matter? Because instead of running generic promos, you can now focus your discounts on key audience segments that are more likely to convert or come back for repeat purchases. This means you can maximize your promotional budget and boost sales without sacrificing unnecessary margins. Think of it as a more efficient way to target the right customers with the right offers—keeping them engaged and encouraging repeat business. For any seller looking to scale smartly, this is an incredible opportunity to increase brand loyalty and sales with tailored, data-driven campaigns. Make sure to explore this tool if you're looking to enhance your promotional strategy and stand out from the competition. https://buff.ly/47yDEgz #AmazonSeller #EcommerceGrowth #BrandPromotions #AmazonTools #SellerTips #IncreaseSales

Sharing an article in Transform magazine on why pop-ups are a crucial marketing tool for D2C brands. Discover the reasons for their meteoric rise in popularity and tips for creating a successful pop-up campaign. Check it out if you have 2 mins #popup #popupshop #retail #retailexperience #experiential #experientialmarketing #d2c #d2cbrands #d2cmarketing https://lnkd.in/e5G4W4YF

Regardless of the time of year, return to this guide to stay competitive, leverage new trends and events. Your personalized marketing campaigns will increase revenue and leave a lasting impression on your customers, building brand affinity for long-term success. #aftership #eCommerce #amazon

#Topics Build brand loyalty by recommending actions to your users with Amazon Personalize Next Best Action [ad_1] Amazon Personalize is excited to announce the new Next Best Action (aws-next-best-action) recipe to help you determine the best actions to suggest to your individual users that will enable you to increase brand loyalty and conversion. Amazon Personalize is a fully managed machine learning (ML) service that makes it effortless for developers to deliver highly personalized user experiences in real time. It enables you to improve customer engagement by powering personalized product and content recommendations in websites, applications, and targeted marketing campaigns. You can get started without any prior ML experience, using APIs to easily build sophisticated personalization capabilities in a few clicks. All your data is encrypted to be private and secure. In this post, we show you how to use the Next Best Action recipe to personalize action recommendations based on each user’s past interactions, needs, and behavior. Solution overview With the rapid growth of digital channels and technology advances that make hyper-personalization more accessible, brands struggle to determine what actions will maximize engagement for each in...

Attract new to brand customers in 2024! Read more on SUG's comprehensive strategy; including building a strong brand presence, optimizing product listings, leveraging advertising tools like Amazon DSP + AMC, and utilizing customer reviews for success. #amazonadvertising #ecommerce

This is a commissioned research that the client is happy to release part of the report about how a D2C brand facing challenges related to customers’ changing purchasing behavior post-COVID, the low repurchase rate, and increasing expenses on online ads, and how they take actions such as working with retail partners, cutting costs, and extending their product lines. Let us have a look at this case-study learning! https://lnkd.in/ec_gUWAA

#Topics Build brand loyalty by recommending actions to your users with Amazon Personalize Next Best Action [ad_1] Amazon Personalize is excited to announce the new Next Best Action (aws-next-best-action) recipe to help you determine the best actions to suggest to your individual users that will enable you to increase brand loyalty and conversion. Amazon Personalize is a fully managed machine learning (ML) service that makes it effortless for developers to deliver highly personalized user experiences in real time. It enables you to improve customer engagement by powering personalized product and content recommendations in websites, applications, and targeted marketing campaigns. You can get started without any prior ML experience, using APIs to easily build sophisticated personalization capabilities in a few clicks. All your data is encrypted to be private and secure. In this post, we show you how to use the Next Best Action recipe to personalize action recommendations based on each user’s past interactions, needs, and behavior. Solution overview With the rapid growth of digital channels and technology advances that make hyper-personalization more accessible, brands struggle to determine what actions will maximize engagement for each in...

Had an amazing time chatting with Kait Stephens about all things retail marketing. I stole the synopsis that she wrote and pasted it below for y'all - The link to the full episode is in the comments! --------------- He then started Good Peeps, an agency that helps scale the brands you see in your fridge and pantry – and have become THE digital retail marketing experts. So we dove into - what is digital retail marketing? There are three buckets: 🪣Third-party marketplaces, such as Instacart. 🪣True marketplaces, such as Gopuff. 🪣The retailer.com, such as Target.com. With the increase in retail media networks, brands have new levers to pull to help drive velocities. You can now buy ads on retail media networks such as Instacart and Walmart Connect and your product will show up as a sponsored product. For example, Target has one of the largest networks in retail. As you’re shopping and see a relevant ad, that’s the power of retail media networks. So, how does Good Peeps help? ⭕Harnessing the .com advertising; sponsored search, circle coupons, direct network features ⭕Running DTC ads, geo-targeting to build brand association to Target ⭕Discovery in retail through short-form content & influencer collaborations Enter third parties, the retail media networks like Doordash who fulfill orders through the retailers. “A sneaky but huge part of every CPG businesses revenue” But what about on-shelf? That’s where tools like rebates & sweepstakes become incredibly powerful (a la Brij). Shray & I chat about the importance of brands utilizing retail media networks in this current landscape.