Pet Age’s Post

Do you want to know the secret to landing a spot on store shelves? 🤔 We supported the launch of Desnuda Organic Tequila into over 100 Kroger stores, marking just the beginning of what's to come for Thrive-X Agency. Our advantage? We know how to sell a full story. With years of retail experience, we understand which stores align best with buyers and what excites them. Often, brands have a great story but struggle to capture a buyer's attention in a competitive market. Our personal connection with Desnuda’s founder and our passion for his vision took this project to the next level. 🚀 By leveraging our retail expertise, especially with Kroger, we identified that they love local stories and want to be part of something bigger. This helped us get Desnuda featured on endcaps in 100 Kroger stores. Since Desnuda's Kroger launch, we’ve been busy designing retail displays for other top brands, securing game-changing partnerships with sports teams, and importing unique products. Got an idea you want to bring to life? We’re here to help! 🤝 Click here [🔗: www.thrive-xagency.com] to discover how our full-service partnership can help you land the deals you deserve. --- #displaydesign #CPGconsulting #retail #casestudy #ThriveXAgency #ThriveX

📸 Today’s marketing #showandtell is imbued with familial love. Zena Srivatsa Arnold, Chief Marketing Officer, SEPHORA US, shares the object that represents simplicity to her. 💡 “This rock is simple on a couple of different levels. I got it a couple of weeks ago from my son, and he said, 'Mommy, I have something for you. It’s a rock, because I love you.' And just hearing that from him—the simplicity of that unconditional love that he has—it put meaning into something that’s not really meaningful at all. But I love the simplicity of the object itself and the simplicity of the meaning that was imbued into it because of how he gave it to me and what he told me when he did.”     🛑 When it comes to building great brands, Siegel+Gale has championed simplicity for over 50 years. To make it tangible, I often invite CMOs and other brand leaders to share an object that represents simplicity to them. The objects and the stories behind them provide a fascinating window into the leader’s creativity, mindset, and much more. 🔔 Hit the follow bell on my profile for branding, marketing, leadership, and more updates.   ✂️ Siegel+Gale is The Simplicity Company. We create brand experiences that cut through the clutter. #marketing  #CMO #branding #simplicity 

Studying consumer behavior is one of the reasons why I decided to shift my career path from Healthcare management to marketing. As consumers, our buying decisions are influenced by so many factors from price, perception of quality, location, convenience, availability and so on. We have all been to the grocery store and decided last minute to grab that snickers bar as we are checking out. Why because it's right there and in front of us. Grocery stores know that product placement heavily influences consumer purchasing, and now they are making it even easier for consumer product good companies to showcase their products. Wakefern Food Corp., Meijer, and Hy-Vee, Inc. have all recently made investments into retail media offerings. This allows them to offer CPG's the ability to run in-store display and out-of-store campaigns and gives these companies the ability to run more targeted campaigns. At the end of the day ROI is still the main goal, so time will tell how well these display offerings will be. If you made it this far, what was the last impulse purchase you made at the grocery store? Mine was a bag of Sourpatch Kids and a Dt. Mountain Dew. #consumerbehavior #retailtech #grocerymarketing

Weekly headlines from around the world 🌎⬇️ ☕Keurig Dr Pepper Inc. is using consumer learnings to develop a multi-year strategy into its product design processes. One of their current tests is on plastic-free pods, an innovation that will redefine how consumers brew their coffee. 🍫Mars is taking a new approach to packaging using simulation technology that will allow it to perform virtual testing and prototyping. 👑Jones Soda Co. has acquired new leaders in their operations team. Eric Bittner as Chief Operating Officer and Mary Money as director of new product development and commercialization. 🚼Kimberly-Clark's Huggies brand has teamed up with childcare provider Bright Horizons to roll out collection bins across the greater Boston area. When collected, the diapers will be combusted to generate steam for electricity production. 💋Walgreens will start carrying Claire's jewelry, makeup, and hair across more than 4,400 of their stores. 🍹Swiftly, a retail media and tech company, has acquired BYBE Inc., a digital promotions platform specializing in the alcohol space. The acquisition will help scale Alcohol Cashback and enable it to reach more consumers. 🛍️Simon Property Group's Shop Premium Outlets has partnered with retail tech firm Mirakl to optimize ads on its ecommerce marketplace. 🏪ALDI USA plans to add 800 U.S stores by 2028. As a key part of Aldi's 5-year expansion plans, they have also acquired Southeastern Grocers. Remember to hit follow for weekly news headlines and more 🔔 #news #newsupdates #headlines #cpg #retail #ai #acquisition

Have a read of my article on how Snickers overcame declining sales growth and created brand fame with their iconic “You’re not you when you’re hungry” global campaign!

🎉 Ready to elevate your social media game? Look no further! 🚀 Try our services for FREE today and see the results for yourself. 💯 #SocialMediaMarketing #ElevateYourBrand #FreeTrial #CultivatingandMarketing #CamarketingPros #FreeOnlinePresence Report #FreeMarketing

✅️Hi Ola! Describe your role at Wackes. I work as a Key Account Manager (KAM), and my job is to understand the customer and identify their branded merchandise needs. It’s a social role; the solutions we offer are versatile, and I enjoy that challenge. I work closely with the customer, and together we find solutions – I have a knack for finding the simplest way forward. It shouldn’t be complicated. ✅️What do you appreciate most about working here? We are a caring company, inclusive and welcoming. And we have a lot of fun together. ✅️What motivates you in life? Simple things, like being happy, healthy, and spending time with my family. Work is such an important part of life that if you’re not motivated, it’s probably best to do something else. I work to live, not the other way around. Maintaining that balance is crucial. #wearewackes #teamwackes #brandedmerchandise #branditems #promotionalproducts #companygifts #campaignsolutions #staffapparel #expomaterial

At The Red Tree, we're your go-to team for vision, strategy, action and implementation. We develop comprehensive, knowledge-backed strategies to grow your beauty businesses, made possible by our incredible team. Our Senior Brand Manager, Simon Murray plays a crucial role in our team, having been a valued member for over 5 years, working across strategic projects as well as our Country Management brands. Simon knows the UK beauty retail landscape inside out and fosters strong relationships with brands to support their goals. “I love building strong relationships with our clients and getting to know their brands. Our scope of work at The Red Tree is so broad and varied, but I particularly enjoy working with international brands to help craft and then implement their UK market strategy. One of the most enjoyable aspects of my work is managing our brilliant retail teams and helping them to achieve personal and team targets gives me a huge buzz. I love premium retail and we are lucky enough to work with some excellent retail buying teams, and I enjoy working in partnership with our brands and key retailers to build out compelling in store activity and trade marketing activations that drive sales. Finally, I regularly meet with talented entrepreneurs and passionate founders and part of my work is helping them to narrow down on where we can most add value and then delivering on that." Be sure to follow us and watch this space for more information about our team ✅ #TheRedTree #BeautyBrands #StrategyDevelopment #CountryManagement #MarketStrategy

Chewy recently announced it's joining the "Medtail Movement" and will offer Vet Care Services in its stores. Chewy is capitalizing on the health and wellness movement and why not, its been a strong trend. And we all love our Pets....some might say more than our kids :-). What I find interesting about this announcement is the continued trend to deliver incremental services within stores to drive the customer experience and value provided. IMO, Retailers need to find opportunities to enhance their offerings with services and have an opportunity to differentiate. This trend is not new. Look at Bluemercury and how they offer esthetician's or Serena & Lily linking many of the sales team who are interior designers. When at Bed Bath & Beyond we targeted enhanced services and partnerships with Colleges and Universities both in store and on campus. There are many examples out there where it's been well executed. Where do you see additional opportunities? What strategic partnerships and services would you like added to you favorite retail store? Message me if you'd like to strategize on what services you can offer to drive incremental and enhanced value. And yes thats a gratuitous photo of one of my dogs!!! #RetailInnovation #CustomerExperience #CollaborationIdeas #ElevateRetail

👕🔮🌟🎤🚀 From dodging public speaking to embracing it as his superpower, a young man's journey from selling clothes in Dunedin reveals how understanding people's choices can unlock a world of marketing magic. In ☕ #98 of my #99coffees, we meet Scott Wright, a marketing powerhouse who evolved from a strategist to an industry leader, blending innovation with consumer insight. Scott's adventure began in provincial New Zealand, leading him to work in retail in Dunedin, where a pastel yellow boys' outfit sale ignited his passion for sales & marketing. This spark carried him through university, overcoming his fear of public speaking by becoming a tutor and assistant lecturer. Entering the workforce, Scott faced early rejection, deemed "too green" by Carol Dallimore who told him to start in sales. This setback led him to a sales role at Fuji Xerox, recruited by Geoff Shaw. A year later, Cadburys Schweppes PLC welcomed him, opening doors to brand innovation with colleagues like Ursula Lawgun & Dianne Williams. Moving to DB Breweries, working with Grant Costello and also meeting his future wife. Later he moved to Philips, where he spearheaded marketing efforts working with Todd Selwyn, Chris Kerr, Luana Downing, Brett McMeekin, Jane Waddel & Francis File. At Philips, Scott's team elevated the brand to New Zealand's top TV seller, outdoing Sony and hitting over $100 million in sales. A highlight was sponsoring the All Blacks, granting Scott, a rugby fan, team insights and access to games. Leaving tech game Scott shifted to Goodman Fielder, innovating with Sarah Wood, launching Mackenzie High Country Bread. That was the most successful launch into the massive bread category in a decade. Scott's career soared with Frucor Suntory Oceania, where he led marketing innovation, working with Annie Dow, Luke Rive, Monica Yianakis, Chris Kane Aisha Daji Punga, Nick Garrett, angela watson, Michael Robertson, Mark Callaghan & Pieter Bakker. Here, Scott got his first GM role, turning the underperforming Arano Juices into a profitable entity. A highlight at Frucor was chaperoning Usain Bolt for 12 hours post his Olympic wins, offering Scott a unique insight into the life of a global sports icon. His time at Lion Breweries Ltd working with Helen Costello, Sara Tucker, Rory Glass & Robin Davies saw him overseeing craft brewery acquisitions and venturing into the coffee industry with Havana - Stefan Gray should check out #99coffees 🙂 ☕ Scott's story veers into entrepreneurship with his investment in The Village Press, blending his sales acumen and marketing genius. The global upheaval caused by COVID challenged Scott to navigate through the storm with resilience and adaptability and ultimately pushing him back to his sales and marketing career. Scott chosen to do what he loves - organising conferences at Brightstar with great crew Steve Scott, Sarah Day, Dominic Duncan, scott clogg, Melanie Evans, Agathe Jolivet and others. How was the coffee, Scott?