Peter Cohan’s Post

Webinar Tomorrow! Seven Validated Habits for Stunningly Successful Demos! Wednesday September 25 at 11:00 AM Eastern, 8:00 AM Pacific, 17:00 CET Register Here! “You've prepared, you've practiced, you've poured your heart into your demo... and still, no sale. What gives? Peter Cohan, author of Great Demo! and Doing Discovery has analyzed thousands of demos to answer this specific question. Join us on September 25, 11:00 AM ET for a conversation with Peter, where he’ll reveal the seven data-based success factors that turn ordinary demos into deal-closing machines. If you joined us for Peter’s previous webinar on Successful Discovery, you already know he’s all about delivering practical tips you can start using right away. You'll learn: ·     The common pitfalls of traditional demos. ·     How to craft demos that speak directly to your prospect's needs and vision. ·     Seven essential habits that drive demo success. ·     Actionable techniques you can apply to your very next demo - instantly. Let’s turn your prospects’ “maybe” into a definite “yes” 👍 – Register here!” https://lnkd.in/gX8Fuurh

Webinar – Seven Validated Habits for Stunningly Successful Demos! Wednesday September 25 at 11:00 AM Eastern, 8:00 AM Pacific, 17:00 CET Register Here! “You've prepared, you've practiced, you've poured your heart into your demo... and still, no sale. What gives? Peter Cohan, author of Great Demo! and Doing Discovery has analyzed thousands of demos to answer this specific question. Join us on September 25, 11:00 AM ET for a conversation with Peter, where he’ll reveal the seven data-based success factors that turn ordinary demos into deal-closing machines. If you joined us for Peter’s previous webinar on Successful Discovery, you already know he’s all about delivering practical tips you can start using right away. You'll learn: ·     The common pitfalls of traditional demos. ·     How to craft demos that speak directly to your prospect's needs and vision. ·     Seven essential habits that drive demo success. ·     Actionable techniques you can apply to your very next demo - instantly. Let’s turn your prospects’ “maybe” into a definite “yes” 👍 – Register here!” https://lnkd.in/gX8Fuurh

Here are 5 demo mistakes I’ve made (so you don’t have to). After running 1,000+ of demos, I’ve learned what not to do. These five mistakes can make or break your pitch: 1. Jumping straight to features without asking what they care about. 2. Turning the demo into a monologue. Nobody likes being talked at for 20 minutes. 3. Focusing on what’s cool instead of what solves their problem. 4. Overloading them with details. Less is more. 5. Skipping the follow-up. Just because they don’t respond doesn’t mean they’re not interested. Avoid these, and your demos will instantly feel more engaging—and way more effective. What’s one mistake you’ve seen (or made) in a demo? Let’s chat in the comments! 👇

Discovery is king Demos are secondary ^ the mentality all over this platform They’re wrong 💀 Discovery and demos are equally important. Good discovery tees up an effective demo. Solid demos sets up a deeper evaluation. The discovery you ran tells you ✨exactly✨ what to demo. Don’t throw your hard work in the trash. THAT is what matters to them. Nothing more. Nothing less. Gong can do 39,517 different things. But as long as I focus on the 1-2 things that matter to them… We’re in a good spot 🤝 Here are my fave demo questions: - how does this compare to what you’re doing currently? - how do you see yourself and the team using something like this? - can you see the value in a tool like Gong? What else makes a successful demo? P.S. drop some questions you ask on demos 👀

Join us tomorrow for a fireside chat with Peter Cohan, author of Great Demo! In this session, Peter will reveal what makes a product demo truly compelling by exploring the impact of context-based demos that address each buyer's unique needs and challenges. Also discover how AI-driven personalization can elevate demos, crafting experiences that resonate deeply with buyers and drive engagement. Don’t miss this chance to gain actionable strategies for creating demos that captivate and convert. Register now to secure your spot! Link to register in the comments 👇

Tired of empty chairs at your Sprint Reviews? 😔 Engage stakeholders by making the review sessions interactive and insightful. Use demos, visual aids, and real data to highlight progress and challenges. When stakeholders see tangible results and ongoing issues, they feel more invested in attending. 📊 Expert Tip: Highlight key achievements and blockers. Show them how their involvement can help clear these obstacles. 🔥 How do you make your Sprint Reviews more engaging? Let's discuss!

Join us tomorrow for a fireside chat with Peter Cohan, author of Great Demo! In this session, Peter will reveal what makes a product demo truly compelling by exploring the impact of context-based demos that address each buyer's unique needs and challenges. Also discover how AI-driven personalization can elevate demos, crafting experiences that resonate deeply with buyers and drive engagement. Don’t miss this chance to gain actionable strategies for creating demos that captivate and convert. Register now to secure your spot! Link to register in the comments 👇

Our speakers and panelists at Demos Reimagined have really brought the energy thus far. Chris White is wrapping up, but if you haven't joined us yet, it's not too late! We're heading into my favorite topic at 2p ET: demo fails. Join us for the stories, but most importantly how you can learn from similar experiences and turn them to triumphs! https://lnkd.in/eZh6de27

"Why your demo is failing: 3 mistakes you can fix today." I recently had a client who, after sitting through six other demos, was almost in tears when she told me, “You’re the first person who actually listened to me.” That stuck with me. She didn’t care about the fancy features—she just wanted to feel understood. Here’s what I’ve learned about making demos actually work: *** Solve the problem, don’t showcase features: The best demo doesn’t highlight everything—it zeroes in on solving the client’s unique pain points. *** Tailor the experience: Show you’ve done your homework by making the demo relevant to their challenges and industry. *** Engage, don’t lecture: Turn the demo into a conversation. Ask questions, involve the client, and focus on their feedback. 👉 Takeaway: A successful demo isn’t about impressing with features—it’s about showing how your solution fits them. What’s your biggest demo win recently?

During a Conquest demo, we received the best compliment on something we didn’t expect at all. It’s been two weeks since we started Conquest demos. In fact, it was by showing it that we realized our MVP was ready. We receive plenty of feedback. People challenge our use cases and help us improve the product. But we’re always wondering: What’s the one feature that will create the "wow" effect? So far, we’ve noticed it varies from person to person. Maybe we haven’t yet built the one feature that will change everything (Something to think about.) During one demo, we unexpectedly triggered that "wow" effect on a feature we saw as essential but not exactly revolutionary. → The tooltip of our Pulse Score. Basically, it’s a detailed breakdown of the activities a member has completed to reach this score. This person told us something interesting: When you can’t explain something, in this case, the engagement score for each member, you don’t want to use it. Assigning a score is great, but how do you actually use it? So, I showed him our tooltip. And suddenly, we got the best reaction: 🌟 "This is the best tooltip I’ve ever seen." 🌟 I was surprised by his enthusiasm, almost embarrassed, because I hadn’t even planned to show it during the demo. Now? You can bet I’ll be showing it every time. Who knows, maybe this is our "wow" feature 🧐