PHD’s Post

🌍 The Central Asia & CIS region offers vast opportunities; however, to effectively engage with audiences, brands must strategically navigate each individual market's distinct characteristics and media landscapes. With great cultural diversity and unique languages, brands need to move beyond stereotypes and embrace local nuances. Discover why understanding cultural specifics and media consumption patterns, and partnering with local experts are key to successful brand strategies in these dynamic markets. Dive into our full interview to explore more insights on leveraging these markets effectively. 👉 Read the full article➡️ https://lnkd.in/dP4fCVkB #ActionCentralAsiaCIS #MeaningfulConnections #CentralAsia #CIS #MarketingTrends #CulturalUnderstanding #BrandStrategy

China’s embrace of emotional marketing 🚀💡 Tap into the power of emotional connection in the evolving Chinese consumer landscape! In this dynamic era of consumerism🛍, brands are shifting beyond functional features, recognizing that success isn't just about being the loudest📢or offering the biggest discounts. Consumers crave emotional connections, and sustainable brands leverage this to build essential brand equity. In an era of low entry barriers and abundant data, brand equity is essential for survival in this saturated marketplace. With products and brands flooding the scene, differentiation has become the challenge to beat🥊. To understand the shift in consumer’s needs and the evolution of companies read more below 👇   #EmotionalConnection #BrandEquity #ChinaInsights #China #Chinaskinny #Chinainsights #Culture 

‘CAN’T MISS’ CULTURE WEBINAR! Question for all global brand managers, marketers, and creative heads: Are you approaching your international marketing with cultural competence? For a brand to really land in a new market, it’s essential to understand the culture inside out. And no, we don’t just mean food, drink and fashion trends! Every single culture is unique, yet perhaps the most unique and exciting culture, and one that’s also brimming with opportunity, is none other than China. For some, Chinese culture might feel a world away from what we know in the UK. But with the right marketing strategy that’s built on expert cultural competence and understanding, the opportunities for growth are HUGE! 🇨🇳 That’s why we've hooked up with Domenica Di Lieto, CEO of Emerging Comms and specialist on all things China, for an exciting online event: “Winning with cultural brand alignment and localisation - a case study on China” Hosted by our Head of Commercial, James Brown, we’ll give you expert insights and tangible takeaways on how to ensure your marketing performs more powerfully in China. These include:   💹 How to carefully plan sales and marketing funnels fit for the region 💪🏽 How to overcome cultural clashes with the right product and branding mix 🧭 How to navigate the differences between UK and Chinese business practices 👀 What success can look like, along with epic fails (think Nike and Pepsi!) 🌟 Domenica’s three top tips for brand brilliance See you there! Date: 20th June Time: 10am-10.45am (BST) REGISTER HERE: http://bit.ly/3wUKKOC #Webinar #Localisation #CultureClash #InternationalMarketing

Question for all global brand managers, marketers, and creative heads:   Are you approaching your international marketing with cultural competence?   For a brand to really land in a new market, it’s essential to understand the culture inside out. And no, we don’t just mean food, drink and fashion trends!   Every single culture is unique, yet perhaps the most unique and exciting culture, and one that’s also brimming with opportunity, is none other than China.   For some, Chinese culture might feel a world away from what we know in the UK. But with the right marketing strategy that’s built on expert cultural competence and understanding, the opportunities for growth are HUGE! 🇨🇳   That’s why I've hooked up with Domenica Di Lieto FCIM Di Lieto, CEO of Emerging Comms and specialist on all things China, for an exciting online event:   “Winning with cultural brand alignment and localisation - a case study on China”   Hosted by yours truly, we’ll give you expert insights and tangible takeaways on how to ensure your marketing performs more powerfully in China.   These include:   💹 How to carefully plan sales and marketing funnels fit for the region 💪🏽 How to overcome cultural clashes with the right product and branding mix 🧭 How to navigate the differences between UK and Chinese business practices 👀 What success can look like, along with epic fails (think Nike and Pepsi!) 🌟 Domenica’s three top tips for brand brilliance   See you there!   Date: 20th June Time: 10am-10.45am (BST) REGISTER HERE: http://bit.ly/3wUKKOC   #Webinar #Localisation #CultureClash #InternationalMarketing

NEW RESEARCH: Many brands aim to foster a local brand perception as consumer preferences shift in that direction ↩️🛒. In this new study, we demonstrate that portraying the company as a family business strongly influences various perceived dimensions (national origin, domestic production, cultural embeddedness, internationalization) that consumers use to evaluate a brand's localness 💡. Although the lower perceived internationalization negatively impacts consumer purchase intention, the strong positive effect of perceived cultural embeddedness leads to an overall significant and positive enhancement of consumer purchase intent 📈🛍️. 📖 Find 50 free copies of the full article here: https://lnkd.in/dt4q_6kR #research #familyfirm #familyfirmbranding #localness #brandlocalness

We’re excited to announce our latest webinar in collaboration with Domenica Di Lieto, CEO of Emerging Comms. We'll be diving into how to craft the perfect marketing strategy for China by leveraging strong cultural competence and understanding. 🇨🇳   A huge thank you to Domenica Di Lieto FCIM from Emerging Comms for partnering with James Brown and the team at Comtec Translations on this!   Check out all the details below!   #Webinar #Learning #CulturalCompetence #ChinaMarketing #GlobalStrategy #EmergingMarkets #BrandStrategy

Entering into China is something that needs to be crafted not just done But it doesn’t need to be complicated. Here are my top 3 areas for support 1. Market context and understanding This may sound out of reach for smaller brands but this doesn’t have to be the case. It should include: - Market – in your category what is growing, what are the trends, who is winning - Competitor overview – who, where, what and how - General education on commercial and social channels, partner types and options 2. Crafting your culturally appropriate position - Defining your communication target consumer - Analyzing your global hierarchy of messaging and adapting for your China target - Looking at what storytelling and assets you need to resonate with the target 3. Alignment in execution - Most brands forget this – strategy upfront is crucial but you need to continue to ensure your China partners are aligned - As they write copy and briefings in Chinese does it reflect your strategy - Having someone to manage this and monitor can be make or break What areas have you found the most challenging with China market entry? #beauty #chinamarket #ChinaEntry

🚀 Launch Announcement: China Whispers – Luxury & Beauty Insider on Substack! Excited to announce the launch of China Whispers – Luxury & Beauty Insider! As a seasoned marketer with years of experience bridging East and West, I’m thrilled to share exclusive insights into China’s fast-evolving luxury and beauty markets. 🔍 What you’ll find on China Whispers: • Marketing trends in China’s beauty and luxury sectors • Consumer insights on millennials and Gen-Z • How Western brands can succeed in China’s dynamic market 🌍 Why China? It’s a crystal ball for global trends. Whether you’re targeting China or looking for inspiration, China Whispers has you covered. ✨ First post live now! The second is coming soon—don’t miss my insights on why China is shaping the future of global beauty and luxury. 👉 Subscribe now and be the first to know what’s next! #ChinaMarketing #Marketinsights #LuxuryBeauty #Globalbrands #Chine #Digital #Marketingstrategies #Marketingtrends

Cultural sensitivity is crucial for brands aiming for global success. When businesses respect and adapt to local cultures, they build authentic connections with consumers. Understanding and valuing cultural differences helps brands establish trust and loyalty in new markets. #culturalsensitivity #globalbranding https://lnkd.in/dnWKYxwm

🚀 Unlock the Power of Your Brand in China and Beyond 🚀 At China Blueprint Consultants, we specialise in helping businesses, brands, and professionals break into the Asian market with culturally attuned, creative strategies. From designing websites that speak to your audience, to ensuring your message is understood across borders—we make sure your brand thrives locally and globally. 🌟 We Are Creatives – We bring your brand to life in China. 🌍 We Understand Culture – Ensuring your message resonates with diverse audiences. 💻 We Build Websites That Speak – Engaging your customers and helping them fall in love with your brand. 🔗 We Bridge the Gap – Connecting you with the right people, helping you share your story. 📲 We Harness the Power of Influence – Bringing your story to life in the modern digital age. 🌐 We Connect You Online – Enabling seamless interactions with your customers, at home or abroad. 🔎 We Offer a Window into Asia – Giving your business the competitive edge in the global arena. 🇦🇺 🌏If you're an Australian business looking to expand into China or across Asia, or a brand needing a trusted partner to navigate global markets, we’re here to help. Let’s Build Your Future: Don’t miss out on the Asian century! Connect with us today, and let’s make your brand stand out in the world’s most dynamic markets. 🌍💼 👉 Contact us now to start your journey 🔗chinablueprint.com.au #ExpandIntoChina #GlobalMarketSuccess #CulturalConnection #ChinaMarketEntry #DigitalTransformationAsia #CrossCulturalMarketing #GlobalTradeSolutions #ChinaWebDesign #AsiaMarketExperts