Phea Leyshon’s Post

In marketing for fashion and the fashion business, breaking stereotypes entails questioning accepted wisdom and advancing inclusiveness, diversity, and authenticity. Here's how to make it happen: Diversity and Engagement of Fashion Brands It's important to embrace diversity in fashion campaigns and marketing materials because it matters for representation. • Display a variety of models and people who represent the diversity of the audience. Body positivity: • Question unattainable beauty standards and advance body positivity; • Celebrate all body shapes and sizes by showcasing various models. Gender Fluidity: • Dismantle established gender roles by showcasing models that challenge them and by providing gender-neutral attire. Cultural Diversity: • When creating designs and marketing strategies, consider various cultural influences. Social responsibility: • Promote social justice and environmental sustainability through the fashion industry. Genuine Storytelling: • Tell relevant, true tales. • Speak in a way that respects all people and refrains from reinforcing prejudices. Community Involvement: • Interact with the public and let them help shape your brand's story. #BreakingStereotypes #InclusiveFashion #DiversityInFashion #AuthenticRepresentation #BodyPositivity #GenderFluidity #CulturalDiversity #EthicalFashion #SocialJusticeFashion #EmpowermentInFashion #Unstereotype #FashionForward #InclusiveMarketing #AuthenticStorytelling #communityengagement

Thoughts Thursday: Inclusivity in Fashion - Empowering All Voices ✨👗 Inclusivity in fashion is more than a trend; it's a movement that empowers individuals, especially those with disabilities, to express themselves and pursue their passions. As someone who faces challenges with everyday clothing, I understand the importance of adaptive fashion. However, I'm also aware that my experience is just one of many, and there are countless others whose needs are yet to be fully addressed. It's time for brands to listen and act. By involving disabled voices in the design process, prioritizing accessibility, and embracing a wide range of body types and abilities, we can create a fashion industry that truly celebrates diversity and inclusion. 🌈 But inclusivity doesn't stop at design. It extends to marketing, representation, and the overall customer experience. Let's advocate for a fashion world where everyone feels seen, heard, and valued. What changes do you want to see in fashion to make it more inclusive? Share your thoughts and let's push for a more accessible and empowering fashion world. 💬 #Inclusivity #FashionForAll #AdaptiveFashion #DiversityInFashion #Empowerment #Accessibility #ThoughtsThursday

Gen Z fashion sense goes beyond just clothing choices; it's a reflection of their worldview and values. _Sustainability: Gen Z is more environmentally conscious than previous generations. They prefer eco-friendly and sustainable fashion options, such as thrift shopping, upcycling, and supporting brands with transparent and ethical practices. _Gender Fluidity: Traditional gender norms are being challenged by Gen Z. They embrace gender-neutral clothing styles and are more open to experimenting with fashion without being constrained by traditional gender roles. _Digital Influence: Social media plays a significant role in shaping Gen Z fashion. Platforms like Instagram, TikTok, and Pinterest serve as sources of inspiration and platforms for self-expression. Influencers and online communities drive trends and encourage individuality. _Mixing Eras: Gen Z often blends elements from different decades, creating unique and eclectic styles. Vintage pieces are paired with modern accessories, and there's a fascination with retro fashion, particularly from the 90s and early 2000s. _Activism Through Fashion: Many Gen Zers use fashion as a form of activism, wearing clothing with messages or symbols that reflect their social and political beliefs. Whether it's advocating for LGBTQ+ rights, racial equality, or climate action, fashion becomes a means of expressing solidarity and sparking conversations. Overall, Gen Z's fashion sense is dynamic, diverse, and deeply intertwined with their values of sustainability, inclusivity, and social responsibility. It's not just about looking good; it's about making a statement and aligning their outward appearance with their inner convictions.

🌟 Embracing Diversity in Fashion 🌟 At Dressability, inclusivity knows no bounds – it's about celebrating individuals of all abilities, whether able-bodied or differently abled. We firmly believe that fashion should be accessible to everyone, regardless of age, gender, or physical capability. Our services are tailored to cater to every unique individual, from seasoned fashionistas seeking style transformations to those just beginning their style journey. With our inclusive approach, we strive to ensure that everyone feels confident and empowered in expressing their personal style. #DiversityandInclusion #InclusiveFashion #FashionEmpowerment #ProfessionalDevelopment #CareerGrowth #FashionIndustry #WorkplaceDiversity #FashionCareer #InclusiveCulture #Empowerment #FashionCommunity #FashionLeadership #FashionTrends #CareerProgression #InclusionAtWork #FashionForward #FashionBusiness #LeadershipDevelopment #FashionNetworking

We underestimate the power of representation. The lack of positive representation for short-statured individuals in fashion and media has been a glaring gap for far too long. It's a silence that speaks volumes, reinforcing stereotypes and marginalising a significant portion of the population. But there's a shift on the horizon, and DEWEY is leading the charge. Our mission at DEWEY is simple yet transformative: to revolutionise fashion for people under 5ft. We're not just creating clothing; we're crafting a narrative that celebrates and empowers individuals of all heights. Our designs are meticulously tailored to fit the unique proportions of shorter bodies, ensuring comfort, style, and confidence with every wear. It's about more than just clothes; it's about validation, representation, and a sense of belonging. Positive representation matters. It shapes perceptions, influences self-esteem, and fosters inclusivity. With DEWEY we're not only providing stylish and functional clothing; we're also amplifying the voices of those who've been sidelined for too long. To everyone who's ever felt overlooked or misrepresented because of their height, know that DEWEY sees you, values you, and is dedicated to creating a fashion landscape where you are front and centre. We're not just changing wardrobes; we're changing lives. #Heightism #ShortStature #ExtraPetite #InclusiveFashion #HeightInclusivity ID: a screenshotted comment that reads “I’m crying. Finally a brand made for women like me”

🌈 𝗡𝗼𝗻𝗯𝗶𝗻𝗮𝗿𝘆 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗮𝗻𝗱 𝗘𝘅𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻: 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗕𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀 🌈 Nonbinary fashion is all about transcending traditional gender norms and embracing styles that truly represent who we are. It’s not just about clothes; it's a powerful statement of identity and authenticity. 🔹 𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗦𝘁𝘆𝗹𝗲𝘀: From androgynous looks to bold and eclectic outfits, nonbinary fashion is as diverse as the people who wear it. It allows for the freedom to mix, match, and create a personal style that defies conventional expectations. 🔹 𝗦𝗲𝗹𝗳-𝗘𝘅𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻: Fashion becomes a canvas for self-expression, reflecting the fluidity and spectrum of gender identity. It’s about wearing what feels right, comfortable, and empowering. 🔹 𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻: Icons like Janelle Monáe, Indya Moore, and Sam Smith are leading the way in showcasing nonbinary fashion on global stages, proving that style knows no gender. 🔹 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝘃𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Brands and designers increasingly recognize the importance of inclusive fashion. Support those who create gender-neutral and nonbinary-friendly collections, helping to make fashion accessible for everyone. Celebrate Nonbinary Week by exploring and expressing your unique style! Share your favorite nonbinary fashion looks with us using the hashtag #NonbinaryFashion and let’s continue to break boundaries together. ✨ 𝘽𝙚 𝙔𝙤𝙪. 𝘽𝙚 𝙋𝙧𝙤𝙪𝙙. 𝘽𝙚 𝙉𝙤𝙣𝙗𝙞𝙣𝙖𝙧𝙮. ✨ #NonbinaryWeek #NonbinaryFashion #GenderFluid #FashionFreedom #Authenticity #DitchTheDebate

Just A Thought….. While it's true that some fashion brands might use inclusivity primarily as a marketing strategy to tap into new customer bases and enhance their public image, it's important to consider the broader context and potential benefits: 1. **Increased Visibility**: Even if the initial motivation is financial, featuring models with disabilities increases visibility and representation. This can have a positive impact by normalizing diverse bodies and abilities in mainstream media. 2. **Consumer Awareness**: Brands that embrace inclusive fashion, even for profit-driven reasons, can raise awareness among consumers about the importance of diversity. This can drive demand for more inclusive practices across the industry. 3. **Industry Standards**: When major brands adopt inclusive practices, it can set new standards within the fashion industry. Competitors may follow suit, leading to wider changes that benefit people with disabilities. 4. **Dialogue and Advocacy**: The inclusion of models with disabilities, regardless of motivation, sparks conversations about representation, accessibility, and the need for more inclusive practices. This dialogue can lead to meaningful advocacy and change. 5. **Empowerment and Opportunity**: Models with disabilities gain valuable opportunities and visibility, which can help them build their careers and inspire others. This can have a ripple effect, encouraging more people with disabilities to pursue careers in fashion and related fields. 6. **Critical Examination**: Public and media scrutiny of brands' motivations can push companies to adopt more genuine, long-term commitments to inclusivity. Consumers today are savvy and often demand authenticity from the brands they support. While it's important to critically assess the motivations behind inclusive practices, the outcomes can still contribute to positive change. Encouraging authenticity and holding brands accountable ensures that inclusivity becomes more than just a marketing strategy and leads to genuine, lasting improvements in representation and accessibility. #InclusiveFashion #RepresentationMatters #HoldBrandsAccountable #FashionForAll

"Will age inclusivity in fashion be an ongoing commitment, or just another flash in the pan trend?" 🤔   That's the hotly debated question we’ve been asked regularly since last fashion month saw an increase in age representation. And with New York Fashion Week kicking off tomorrow, marking the beginning of fashion month, here's our thoughts & commentary as we'll be keenly waiting and watching…   Because whilst at Ageism Is Never In Style® our work, partners and clients span across many industries and sectors, we know that age representation in fashion matters. Why? Whatever your view of the industry, it has an undeniable influence over cultural and socio-economic attitudes, norms and behaviours, making it hugely powerful and responsible for shaping both society and our own views around ageing. So it is vital for the fashion industry to own responsibility, and for brands to step up and actively play a role in this incredible movement in eradicating ageism and changing the narrative around ageing.    What do you think? Will we see age inclusivity continued or even an increase? Or will it be a return to only youth centric ideals?   Whatever happens, you can trust Ageism Is Never In Style® remains committed to championing age diversity and representation . And we have an extremely exciting announcement coming next week as part of our ongoing commitment. So whether you’re a model or aspiring one – this is one you won’t want to miss. #AgeismIsNeverInStyle #Ageism #AgeismInFashion #Ageing #Aging #Longevity #OlderConsumers #OlderCustomers #OlderModels #Midlife #GenX #Boomers #BabyBoomers #NewYorkFashionWeek #ProAge #LondonFashionWeek #ParisFashionWeek #MilanFashionWeek #FashionMarketing #DiversityAndInclusion #AgeRepresentation #ThoughtLeadership #AgeDiscrimination #AgeRepresentation #AgeInclusion #AgeInclusive #AgeInclusivity #DEI

🌈 𝗡𝗼𝗻𝗯𝗶𝗻𝗮𝗿𝘆 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗮𝗻𝗱 𝗘𝘅𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻: 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗕𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀 🌈 Nonbinary fashion is all about transcending traditional gender norms and embracing styles that truly represent who we are. It’s not just about clothes; it's a powerful statement of identity and authenticity. 🔹 𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗦𝘁𝘆𝗹𝗲𝘀: From androgynous looks to bold and eclectic outfits, nonbinary fashion is as diverse as the people who wear it. It allows for the freedom to mix, match, and create a personal style that defies conventional expectations. 🔹 𝗦𝗲𝗹𝗳-𝗘𝘅𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻: Fashion becomes a canvas for self-expression, reflecting the fluidity and spectrum of gender identity. It’s about wearing what feels right, comfortable, and empowering. 🔹 𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻: Icons like Janelle Monáe, Indya Moore, and Sam Smith are leading the way in showcasing nonbinary fashion on global stages, proving that style knows no gender. 🔹 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝘃𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Brands and designers increasingly recognize the importance of inclusive fashion. Support those who create gender-neutral and nonbinary-friendly collections, helping to make fashion accessible for everyone. Celebrate Nonbinary Week by exploring and expressing your unique style! Share your favorite nonbinary fashion looks with us using the hashtag #NonbinaryFashion and let’s continue to break boundaries together. ✨ 𝘽𝙚 𝙔𝙤𝙪. 𝘽𝙚 𝙋𝙧𝙤𝙪𝙙. 𝘽𝙚 𝙉𝙤𝙣𝙗𝙞𝙣𝙖𝙧𝙮. ✨ #NonbinaryWeek #NonbinaryFashion #GenderFluid #FashionFreedom #Authenticity #DitchTheDebate