Philippe Khouri’s Post

This is a great way to start the new year of the Dragon! See you in Hoi An on the 28th to discuss how to optimize the effectiveness of hotel and tourism businesses based on guest data application and understanding your travelers. #outbox

"Exciting times ahead for the travel industry! I'm thrilled to be attending the Digital Travel APAC 2024 conference, where industry leaders will gather to discuss the latest trends and innovations shaping the future of travel. One market to be discuss to this event is China's outbound travel market, which is growing rapidly! Let's connect and join with other travel professionals and explore ways to tap into this growing market and look forward to insightful discussions and networking opportunities at the conference. #DigitalTravelAPAC #ChinaOutboundTravel #TravelIndustry"

Did you know that Iberia increased Madrid-Montevideo seats up to 40% in 2023? The connectivity strategy between both cities is key to attract more European travelers and to diversify Uruguay's source markets. Learn more about our #dataintelligence insights on Montevideo in our blog

Welcome to Eight PR's Year of the Dragon 2024 PR Prediction #3 with a special video hint too! This time we're making a bold prediction about an industry set to make significant gains across the region with PR opportunities permeating all industry sectors as a result. Travel. Travel is going to go mad this year. Emerging trends include Set-Jetting (making trips to where movies and TV shows are shot/set), Tour Tourism (traveling to see a band and then touring the city), and Dupe Destinations (Palermo instead of Lisbon. Perth rather than Sydney). Then there are the Olympics and Paralympics in France. There is plenty of supporting evidence to make The Year of the Dragon a travel industry dream. - The Asia Pacific travel market is expected to grow by 7.68% from 2023 to 2027. - In Southeast Asia, the travel and tourism market is expected to reach US$77 billion by 2024, with key factors for growth, including increasing outbound travel by the young population within the region and growing inbound travel to the region. - APAC's sustainable tourism market will account for the largest proportion of the market's overall value. - China resumed their visa-free policies and a visa waiver for short term visitors from six countries. - August 2023 saw total global air traffic experience a 28.4% increase compared to the same period in 2022. - International air traffic also witnessed a 30.4% increase compared to August 2022. We know what you're thinking. We've got this far into a post and we haven't even mentioned the fridge in the corner yet, i.e. AI. According to the Expedia Group (not a client), 1 in 3 said generative AI was very useful in making travel plans. The full blog post in linked to in the first comment. #PRpredictions #yearofthedragon #eightpr

Presenting: Asian Trails Validator status: LIVE ✅ Introducing Asian Trails as a Trusted Validator of Camino Network 🚀 Asian Trails is a destination management company in Asia with operations across 10 countries in East and South East Asia. 🔹 Leading in Asia’s travel industry, headquartered in Bangkok with own offices in Thailand, Malaysia, Singapore, Indonesia, Vietnam, Cambodia, Laos, Myanmar, China, and Hong Kong. 🔹 Offering a diverse portfolio of tailor-made services and packaged tours, from cultural tours to sustainable trails, they create immersive and unique travel experiences. 🔹 Recognized globally for service excellence and innovative travel technology solutions, they bring digital innovations to travel services. As a validator, Asian Trails will bring its extensive expertise and innovative approach to travel to the network. Join us in welcoming Asian Trails to the Camino Network family! Together, we are paving new paths in travel tech across Asia and beyond. 🌏✈️ 💡 If you're a travel / travel-tech / or tech-related business seeking to join a community of innovators, click the link in the comments to learn how to become a part of the Camino Network and shape the future of the travel industry. #traveltech #innovation #web3

Evolving Consumer Behavior in the China Tourism Sector The landscape of travel planning and sharing has undergone a significant transformation, spurred by the pandemic. Industry leaders such as #Ctrip, #Klook, and #Fliggy have been quick to innovate, embracing new content formats including livestreams and leveraging social media platforms (WeChat, Xiaohongshu, Weibo, Douyin) for community engagement, aligning with the latest consumer trends. A notable revelation from the Chinese Tourists Agency on March 8 highlights Xiaohongshu as the premier platform influencing travel decisions in China. The accompanying graphic contrasts the traditional consumer journey with the contemporary one, underscoring the pivotal role of social media in travel planning. In a related development, our firm recently collaborated with Vietnam Airlines' charter operations in Guangzhou. Under the guidance of GM Mr. Kelvin, we've embarked on a mission to revitalize their marketing approach and online sales channels. Shifting from traditional travel agencies to digital platforms, including a robust social media presence and bespoke sales channels, reflects a strategic pivot. Moreover, adapting their charter destinations to Phu Quoc from Nha Trang mirrors this shift towards meeting the modern traveler's preferences. This case exemplifies the need for agility and innovation in navigating the evolving landscape of consumer behavior in the travel sector. #travel #China #Vietnaminboundtravel #Chinaoutboundtraveltrend #Chinesetourism #Vietnam

Exciting news! We are delighted to announce the release of iClick's latest whitepaper, titled "2024 Chinese Outbound Travelers Whitepaper," which coincides with the resurgence of China's outbound tourism. This whitepaper was developed in collaboration with industry leaders, including Qunar.com, one of China's leading online travel platforms, and Ocean Engine, a comprehensive commercial digital marketing platform under the Douyin Group. As reported by Qunar, the number of Chinese tourists traveling has already recovered and reached the levels seen in the second half of 2019, indicating a promising return to pre-pandemic levels. Moreover, there has been a significant surge in demand for travel-related content on China's digital platforms like Douyin, reflecting the growing enthusiasm for outbound travel among Chinese consumers. This whitepaper provides comprehensive insights into China's outbound travel sector and the latest consumption trends. By leveraging these insights, brands and marketers can make well-informed decisions and tailor their strategies to effectively engage with Chinese outbound travelers. Download the full whitepaper and gain a competitive edge in the dynamic Chinese outbound travel market: https://lnkd.in/g37wiyTZ #iClick #ICLK #ChinaMarketInsights #ChineseOutboundTravelers #TravelWhitepaper #Whitepaper2024 #Qunar #OceanEngine #Douyin

🎉 Which brands are Vietnamese travelers considering most for their next trip? According to YouGov Profiles, Vietnam's enthusiasm for travel is rising, with the desire to travel climbing from 6th place in 2023 to 4th place in 2024. As Vietnamese gear up for their summer adventures, Decision Lab has released the much-anticipated Travel Rankings 2024, spotlighting Vietnamese travellers' most considered brands for their next purchase. Key highlights from the report: 🛫 Vietnam Airlines: Reigns supreme as the most considered brand for the third consecutive year. 🏝 VietJet Air and Traveloka: Both climb one position, reflecting their relentless efforts to enhance travel experiences. 🛍 Shopee (Travel): Makes a stunning debut in the top 10, showcasing its growing influence in the travel sector. Curious to see how your favourite travel brands performed and which brands Vietnamese will consider this summer vacation? 👉 Download the full report to explore more insights about the future of travel in Vietnam: https://bit.ly/4bX7A7l #DecisionLab #Travel #Rankings #Vietnam #TravelIndustry

Was happy to contribute at the panel discussion on the topic "Future Travel Groups and Marketing Strategies" at the recently held travel summit Uzakrota, #Istanbul #turkiye. Spoke about how important partnerships and collaborative efforts will be in future travel marketing and the different forms these collaborations will take. Other point of discussion was on the opportunities that I see for travel groups in collaborating with brands outside the traditional travel sector, such as technology or lifestyle brands, and how these partnerships benefit their marketing strategies. #ATSTravel #atgtravel #travelmarketing Gokhan Erdogan