So painfully right. Every agency usually has an heroic person trying to change this...who will soon be shot down by leadership based on the perceived risk of not "leveling up" in a tick-box procurement process. (I'm guilty of this) What leadership hasn't acknowledged: a) the pitch was frequently won before the RFP was ever sent out (if you are unsure it's yours to lose, then it's probably not you) b) the best way to disrupt that fixed outcome is to not blend in with the sheep; the riskiest position may actually be to avoid risk. Also, it is probably worth balancing the scales with the quality of many brand briefs that rarely mention their customers and overstate their impact on the world. They may lack orientation and a delusional request can lead to an equally delusional response. The brutal truth paves the path to great partnerships...maybe winning pitches as well. That highly sought-after pitch feedback from that "near win"? It may likely lead you to some dangerous conclusions on how to improve.
We are not like other agencies
Head of Innovation & Insights at U of Digital 💡| Ad Tech Veteran | B2B Products, Partnerships, and Marketing
7moThat tiktok is painful 😂