Phill McGowan’s Post

From obscurity to the spotlight—this is what strategic PR can do for your brand! Hear how we helped Doris Yip gain visibility, credibility, and media features that changed her game. Ready for your own success story? Let’s talk! 🎤 #PRWins #ClientSuccess #Visibility

From obscurity to the spotlight—this is what strategic PR can do for your brand! Hear how we helped Doris Yip gain visibility, credibility, and media features that changed their game. Ready for your own success story? Let’s talk! 🎤 #PRWins #ClientSuccess #Visibility

The need to constantly invest time and resource in better understanding customers, and using this to deliver more effective communications and marketing campaigns that can have a meaningful impact on business objectives, was a recurring theme through the inaugural Financial Promoter Live event organised by Rhotic Media last month. This was, of course, music to my ears as the idea that communications goals should be linked to commercial goals is something I’ve always believed in very strongly, and certainly makes for the best agency-client relationships. What also came through loud and clear from the event is that it isn’t aways easy to get senior leaders to understand where marketing fits into the overall organisational strategy, and the contribution it makes, but being able to ‘speak the same language’ can make a huge difference here. This is a challenge that still comes up time and time again, but one that it seems we are making some headway on! #FinancialMarketing #FinancialCommunications #FPLive

In early 2021, I was presented with a career decision: stay comfortable or make a change that would force learning and growth – some of which would be uncomfortable. On one hand, I’d enjoyed 13+ years at Stewart-Haas Racing. We experienced a lot of success. It was familiar and comfortable. On the other hand, I could work for one of the greatest personalities in the history of motorsports. I'd gain exposure to different aspects of the business – several of which would be new to me. But I'd be learning with little oversight and that can be very uncomfortable at times. I ultimately made the decision to join Kyle Busch Companies and Kyle Busch Motorsports. It would turn out to be the greatest career decision I could’ve made. Little did I know the number of unforeseeable things that would be thrown at us between 2021 and 2023, but when each challenge came, we put our heads down and persevered. Was it always familiar? No. Was it always fun? No. I was forced to evolve and I’m better because of it. Put simply, the decision to be uncomfortable was a career gamechanger. Fast forward to 2024. A new opportunity is coming for me at Richard Childress Racing (RCR). Not everything will be familiar. Challenges will present themselves. But that excites me now because I know that’s when growth happens. Great days are ahead. I couldn’t be more thankful to Richard Childress and Torrey Galida for this new opportunity. There’s a lot of positive momentum and progress happening at RCR these days – I’m excited to soon be a very small part of it. #motorsports  #nascar  #sportsbusiness  #getuncomfortable

Interested in how brand drives share price?  Check out the video below

The top 3 factors that negatively impact a company's reputation are human - not treating customers or employees fairly or with respect.

Tell it all, tell it fast, and tell the truth. Learn all about how transparency builds trust when it comes to #CrisisCommunication in this engaging interview with ServiceMaster Brands VP of Marketing, Dawn Kroeger. https://lnkd.in/eCShGNeY #BusinessStrategy #Communications #Marketing

We spoke to 500 senior marketing leaders and the resulting best practice report delves into their perspectives on searching, selecting and working with their agency partners. It explores the market context and the differing views between agencies and brands on the pitch process. Brands need trusted partners who provide Expert, Bespoke, Guidance every time and for every brief. Our mission is simple: To help brands and agencies come together, stay together and grow together by connecting the marketing world. Download the full report here 👉 https://lnkd.in/e4W8yeig H/T to Ingenuity, Future Factory, MAD//FEST, Reg&Co., The Ingenuity Group, Richard Robinson🔥 , Duncan Wood, Chris Kemp, Dominic Glenn, Kate Lewis, Marie Berger, Megan K., Megan Evans, Alice Burgham, Ian Houghton, Dan Brain, Harry Clark, Sam Benton, Kirstin Ross-MacLeod, Dan Sudron #ConnectingTheMarketingWorld

We spoke to 500 senior marketing leaders and the resulting best practice report delves into their perspectives on searching, selecting and working with their agency partners. It explores the market context and the differing views between agencies and brands on the pitch process. Brands need trusted partners who provide Expert, Bespoke, Guidance every time and for every brief. Our mission is simple: To help brands and agencies come together, stay together and grow together by connecting the marketing world. Download the full report here 👉 https://lnkd.in/e4W8yeig H/T to Ingenuity+, Future Factory, MAD//FEST, Reg&Co., The Ingenuity Group, Richard Robinson🔥 , Duncan Wood, Chris Kemp, Dominic Glenn, Kate Lewis, Marie Berger, Megan K., Megan Evans, Alice Burgham, Ian Houghton, Dan Brain, Harry Clark, Sam Benton, Kirstin Ross-MacLeod, Dan Sudron #ConnectingTheMarketingWorld

What is the most reputation-damaging thing a company can do in your eyes? #reputation #corporatereputation #brand #reputationcrisis #pr To read more about American views of reputation and the role of the CEO, check out our latest research: https://buff.ly/3T4EmLu