Phocuswright’s Post

In travel, social media plays a pivotal role in influencing trip decisions. But converting social media engagement into actual bookings can be a challenge. Part of a comprehensive consumer research study on how social media platforms are used for #travel, Phocuswright's F is for Funnel: Social Media and the Path to Travel Purchase explores the account types, content formats and tones that are most associated with travel conversions. Learn more about the study on #PhocusWire: https://bit.ly/3Z9XigA #traveltech #travelindustry #travelnews #socialmedia

"📱📸 Leveraging Social Media for Travel Marketing Success 📸📱 Social media has revolutionized the way we explore and share our travel experiences. For travel brands, it’s a powerful tool to reach and inspire potential travelers. By sharing visually captivating content and engaging stories, brands can create a strong online presence and build a loyal community. Remember, consistency and authenticity are key! 🌟 #SocialMediaMarketing #TravelIndustry #DigitalMarketing #ContentStrategy #BrandBuilding"

🌟 Marketing Tips and Techniques for Accommodation Owners/Operators 🌟 👀 Check out this article! A must-read from Henry Valentine Clarke in AccomNews 💡 Discover how finding innovative ways to engage your audience is crucial. Learn how one powerful sentence can transform your marketing approach and elevate your brand's presence. 💪 Whether you're a seasoned marketer or just starting out, this article offers valuable insights to help you stay ahead of the curve and drive results for your business. #MarketingStrategy #accommodation #hotels #motels #hospitality #Innovation #AccomNews #DigitalMarketing #BrandEngagement #MarketingTips #BusinessStrategy #marketinginsights

When it comes to Social Media, here’s 5 critical metrics tourism businesses should track to determine social media success: #1 Reach: This metric shows the number of unique users who have seen your content. For tourism marketing, a high reach means your tourism business is being exposed to a wider audience of potential visitors. #2 Engagement Rate: This measures how much your audience is interacting with your content through likes, comments, shares, and clicks. For tourism businesses, engagement indicates how compelling and relevant your content is to potential travellers. #3 Profile Views: It is a metric to show how engaging your content is as a intriguing profile can compel the audience to click through to learn more about the account behind the content they enjoy. #4 Website Traffic: This metric tracks how many visitors are coming to your website from your social media channels. It's important for tourism businesses to drive traffic to their sites where more detailed information and booking options are available. #5 Conversion Rate: This measures how often your social media content leads to a desired action, such as booking a trip, signing up for a newsletter, or downloading a travel guide. It directly ties social media efforts to business outcomes. Are you using these metrics as part of your monthly reporting? #tourismmarketing #hotelmarketing #destinationmarketing #hotelmarketingtips

Have you ever wondered if social media really makes a difference when it comes to travelers booking their next adventure? It's tricky to directly link bookings to social media using traditional website traffic metrics. But let's not forget that social media content plays a huge role in shaping our travel choices. Think back to your last vacation booking. Chances are, it wasn't just one post that sealed the deal. As marketers, we need to understand that booking decisions are a process. Our content might not be the final push, but it sure does matter along the way. So, keep creating engaging content and trust that it's making a difference in travelers' decisions.

If you’re a travel influencer, then you cannot just keep doing the same things or going to the same places (well unless you’re a Disney vlogger maybe) all the time and anticipate that your audience will remain engaged. As any travel marketing team will tell you, fresh content and unique ideas and perspectives are what modern audiences are after, so you need to find a way to provide them with that. But what if you’re out of ideas? Don’t worry because here are eight ways(+7 bonus tips) to find fresh, quirky, and exciting content ideas that’ll make your followers think you’ve got some secret treasure map of untapped inspiration. Before we jump into it, blog post ideas for travel creators should aim at building meaningful connections. https://lnkd.in/dK8PgYK3

Are we truly maximizing the impact of video on social media? 🤔 Watching a recent video clip from a small startup skyrocketed their engagement and brand awareness in just a few weeks. This made me realize how effective video content is for connecting with audiences on a personal level. With the staggering rise in video consumption across platforms, it's clear that incorporating videos isn't just a trend—it's essential. Statistics show that video posts receive significantly more engagement than static posts, transforming how brands tell their stories and connect with their audience. The lesson? If you're not leveraging the power of video, you're missing out on a significant opportunity to engage and inspire your audience. Embrace video and make your content stand out! What’s your go-to strategy for video content? Share your thoughts! 🎥🙌 https://lnkd.in/eJtAEnAt

My friend, the brilliant Angela Kim, just dropped this phrase I can't stop thinking about: "You've got to turn tourist content into loyalty content" We were talking about it in the context of a social strategy that doesn't just entertain or answer a question before people bounce — but the stuff that will keep them coming back for more. This shifts the focus from just attracting followers to keeping them engaged. You're actively engaging with comments and questions, showing your followers you care about their experiences. You're sparking conversations by asking open-ended questions, running polls, or hosting AMA sessions. You're facilitating community connections between your followers, not just broadcasting to your audience. You're humanizing the brand and showcasing employees and company culture. You're developing a strong brand social identity and signature series that don't rely exclusively on memes. Nothing wrong with memes but a lot of brands create great culturally relevant content — how do you follow up with content that keeps you top of mind in your category? And most importantly, you're creating great content that benefits your customer and incorporates them into the mix when you can. These days, people expect to be co-creators in their online experience. This is just the stuff I thought of but I'm sure there are a million ways to interpret the phrase. What's your take on tourist content versus loyalty content?!

Embracing social media is a pivotal element of your hotel marketing plan. It's undergone unprecedented evolution, surpassing all other marketing platforms in history, and its momentum shows no signs of waning. For hotels, the prospect of crafting a comprehensive social media marketing strategy can be overwhelming. Even seasoned social media professionals may find the task of generating imaginative and captivating content to be quite challenging. Don't panic! These six curated ideas empower you to build a dynamic content calendar, featuring compelling content that resonates with both your hotel and your target audience. 1. About the Property 2. About the Area 3. Question & Answer 4. Groups & Events 5. User Generated Content 6. Deals & Giveaways #hospitalitymarketing

🤳 It's official: social media is the top online resource for travel inspo and planning - it beats out travel blogs, review websites, search engines, and even destination websites 🤯 From video to content strategy tips, here's how you can make the most of social media as a travel marketer! #contentstrategy #socialmediamarketing #socialmediavideo #videomarketing #shortformvideo #socialmediamarketingtips #marketingtips #travelmarketing #destinationmarketing