Pinckney Hugo Group’s Post

I had the honor of being invited to the 2024 DFW AMA Gala, which marked the culmination of this year's marketing nominations and final recognitions, including 'Campaign of the Year,' for which I was a judge. I found myself attending the event solo, and as an ambivert, this presented a personal challenge. Although I've been working hard to expand my local network, Dallas is still a relatively new city for me, and I didn't recognize many faces in the room. I was staring down the barrel of an unknown audience. This left me thinking, how might I efficient and effectively transform this unknown situation into the known? 🤔 I reflected on my marketing prowess and created a plan. 1. Set a personal goal to engage in conversations with five new people that evening (create a SMART goal). 2. Activate three engagement opportunities: over cocktails, over dinner, during the after party (engagement strategy). 3. Grab a new dress and put on a bright smile (brand marketing). 4. Listen, than respond (consumer understanding) 5. Discuss shared experiences (create relevance) 6. Convert initial outreach (share digital contact card) If you're an seasoned marketer life myself, you can use your experience in any situation. My seemingly small goal not only boosted my DFW network 180%, but also ignited a fresh enthusiasm for why I started Clever Disruption. I love finding ways to revolutionize how we think about and how we utilize exceptional marketing. 😉 If you're looking for exceptional marketing support, let's chat. I still have one spot left in my summer challenge. Click below to learn more. Cheers! https://lnkd.in/gWVEYkbp #marketing #CMO #fractionaCMO #DallasMarketers #AMA

After a wonderful extended Christmas / New Year holiday break I am back to work with a vengeance this week with sessions for clients from a range of industries (property, IT, medical, media) across a variety of subjects (key account management, negotiation, opportunity qualification, stakeholder mapping and sales management) but all aimed at helping my clients to make more sales, more often, with more margin. Let's get it on! #moresalesmoreoftenmoremargin #salesperformance

Consumer Insight: When you invite a consumer to your event, there’s much to consider beyond just how to get them there. May I recommend including an experienced consumer in your planning if you are truly keen on incorporating consumer opinions? The consumer-led events I have attended, run by Metro South Consumer Partnering, have been exemplary. In my opinion, when the Metro South Consumer Partnering team is involved, I can relax and don’t need to advocate for myself at the event, as my needs are considered for me.

🎄Christmas Promotion Continues! Dear partners, don't forget that our Christmas promotion is in full swing! Make sure to participate in it until January 16th! Here's a reminder of the promotion conditions: 1️⃣During the month, starting from December 1st, every partner achieving a new rank receives an additional bonus for the rank achievement. The conditions are straightforward: Bonuses will be automatically credited only to new partners. For other participants, it is necessary to independently calculate achievements, fill out the confirmation form, and after verification by the company, the bonus will be credited. *️⃣It is noteworthy that an essential condition is achieving a new rank with new registrations. Rank Bonuses: ▫️Agent: 80 UNT ▫️Consultant: 350 UNT ▫️Manager: 1,200 UNT ▫️Leader-Manager: 4,000 UNT ▫️Top Manager: 8,000 UNT ▫️Vice President: 21,000 UNT ▫️President: 35,000 UNT 2️⃣But that's not all! Bonuses for selling EvoScent packages during the Christmas Period! Additional gifts await you during the Christmas period! From December 16th, starting at 17:00 CET (19:00 MSK). Bonuses for Package Sales: ▫️For each sale of packages № 2, 3, and 4, the client receives an additional 1+1 travel set for themselves and their sponsor. ▫️For the sale of packages 5, 6, 7 – 2+2 travel sets each. ▫️For the sale of packages 8, 9, 10 – 3+3 travel sets each. Join us now and receive great bonuses!

For the first time ever in NECANN Boston's history, I will be an attendee networking. It feels oddly calm heading into March without the worries/anxiety/planning/insanity and fun swirling in my head. For all the Marketing teams heading into NECANN Boston this year, I'll be wishing you: 💨That all your assets arrive onsite intact. 💨That your weeks of planning a beautiful booth come to fruition. 💨Your 3-4 outfits packed per day (knowing you'll sweat through them) are enough to hold you through. 💨Your sanity remains cohesive as you ration out swag. 💨Both set up and tear down days go smoothly, all your hand/power tools hold up. 💨Regular breaks and meal times. 💨Successful connections and bonding with your fellow industry mates. 💨Legendary and smooth after-parties- including the physical labor of set up and tear down. 💨The best energy supplements, drinks and/or cannabis are plentiful and not too expensive. 💨Restful nights pre and post convention instead of worrying about budgets and ROIs. 💨Your bosses, supervisors and CEOs recognize and reward you for doing all that you do. Marketing teams are exhausted after boothing and throwing after parties for several days in a row. I hope you all get the accolades and well deserved rest after the madness of Mid-March wraps up. We'll need it heading into 420! 😉💚🙃 #necann #necannboston #cannabisindustry

The average tenure of a CMO was already short but now some companies are eliminating the role altogether and merging responsibilities into other departments. Whether your client has a CMO or not, roles and structures are shifting across many brands. As an agency partner, it's important that we: ✔ Become a master of the executive takeaway slide/strategy on a page slide/elevator pitch for every campaign/channel. ✔ Fully understand what else the new marketing lead focuses on to make connections between those responsibilities and our marketing approach. ✔ Support everyone else on the client-side marketing team and build advocacy for our results/approach. https://lnkd.in/gEXyneUN

"At 12:15, I reported to work at the Medals Plaza where I nearly high-fived Usher, but then chickened out last minute as he was walking past me to go offstage." - excerpt from my Blogspot account, posted February 28, 2010 😂😂😂 This post is not a deep dive into what could have given me the impulse to high five a celebrity (what?). This post is about holding back from an opportunity. Have you experienced this? I certainly have. I have held back from connecting with a fellow businesswoman at a networking event. I've held back from sticking to my value-based pricing during a sales meeting. I've held back from being letting myself be authentic online. So many times, I think we HOLD BACK from doing something that seems scary, or that we feel inadequate for. I was ON STAGE at the Olympics, looking like a charcoal mashmallow with all my layers on, and had the opportunity to meet someone famous, and held back. In Spanish, my favorite phrase is, "el no, ya lo tenemos" - it means "we already have the answer no." If we already have a no by not going for whatever opportunity presents itself, we might as well try, because the answer can't be worse than the no we already have. Confused yet? Trying new things is hard. Putting yourself out there can feel so scary. But a lot of times, you'll be surprised what can happen when you decide to do it anyway. Here's to saying yes to new, scary experiences, to being seen, and to realizing that celebrities are just humans too.

The CMO role is so much fun… All we see on LI is:🚨CMO tenure is on the decline🚨 This morning at MAD//FEST, Boots UK CMO Pete Markey shared how fun the role can be in today’s marketing landscape. Although fun, you need to be highly skilled in 3 main parts: 🌟Part artist: every CMO needs to have a passion for creativity 🌟Part scientist: CMOs need to be data savvy to drive effectiveness across the board 🌟Part cheerleader: if the business doesn’t understand what you (marketing) do, then it will be hard to get investment. You need the team to back what you are doing. Since joining boots, Pete has increased the marketing budget by 35%. Talk about elevating creativity to the board!

Great webinar on the Power of Local, featuring Janie Page with The Human Bean! I've been working with Janie and the Bean Team for almost two years now, and to watch their strategy and growth during this time has been extraordinary. Janie, along with our local marketing team, shares some great tips on how to encourage local marketing efforts, while still maintaining their corporate strategy and brand guidelines. Janie, thank you so much for joining and sharing your wisdom!

Colour the Trails Annual Report for Sept 2022 to Dec 2023 (we are switching to calendar years) is out, and we could not be more proud of all that we've accomplished. Year after year, we just keep growing and expanding our impact, while continuing to maintain a depth of quality, human connection at all of our events. As I stepped into my new role of Partnership Strategist last year, we took a page in the report to introduce my role and how I'll be serving the organization. Read the full report on our website: https://lnkd.in/eMDH_dPJ and let us know what you think! What are you impressed by, what would you like to see more of, and what are you curious to learn more about?