PINK SPARROW’s Post

Part 2: Further Adventures in FOOH Advertising ✨ Building on the insights from "Part 1️⃣ " let's dive deeper into the world of Faux/Fake-Out-Of-Home (FOOH) advertising. This realm, where brands like Samsonite, L'Oréal, DEVRED 1902, and Jacquemus are redefining creativity, offers more than just visual appeal – it's a testament to the limitless potential of imagination in marketing. 🧳Samsonite: Travel cases rolling through iconic locations like the Arc de Triomphe, Westminster Bridge, and the Colosseum, bringing a sense of travel and exploration to urban landscapes. 💄L'Oréal: A Citroen 2CV (Duck) car, adorned with a giant lipstick, leaves a playful red trail on the roads, merging beauty with the urban canvas. 🚗DEVRED 1902: Bumper cars as autonomous shopping carts in a store, reimagining the retail experience with a touch of whimsy. 👜JACQUEMUS: Enormous Bambino Bags on wheels heading to the Opera Garnier, where fashion meets architecture in a surreal display. Thought-Provoking Aspect of FOOH FOOH advertising isn't just about creating eye-catching visuals; it's about challenging our perceptions of reality and advertising. These campaigns encourage us to question what we see and think differently about the spaces around us. They blend the lines between art, marketing, and our daily environment, inviting us to imagine a world where the ordinary becomes extraordinary. Part 1️⃣ : https://lnkd.in/eSqez-gR #fooh #fauxooh #fakeooh #BrandInnovation #ads #cgi #advertising #DigitalMarketing #OOHAdvertising #AugmentedReality #CreativeAdvertising #MarketingTrends #InnovativeCampaigns #BrandStrategy #guerillamarketing   🚀👁️🛍️ Credits: Samsonite: https://lnkd.in/ebDM47iu L'Oréal: https://lnkd.in/evRaw9_P DEVRED 1902: https://lnkd.in/eF4mmViE Jacquemus: https://lnkd.in/eAyiRP9w

Anyone else been seeing these FOOH (Faux Out Of Home) advertisements? I think they're so interesting. I definitely could be wrong (and often am) but they feel like a real sign of our times: fake news + marketing + a miscalculation of what an audience wants. To me, one of the reasons OOH marketing works is that at its best it offers incredible surprise and delight. Something you tell friends about, post to your own social, etc. At worst, it's at least a repeated message. FOOH is neither. Nobody is seeing it in real life. It might be a surprise, but any delight lasts about as long as other delight, outrage, doom, or glee that you feel scrolling through a mostly forgettable feed. The only way FOOH videos seem like they'd be beneficial is if they looked real enough to trick people into thinking they're real. They don't. I can absolutely see why the kind of advertising and marketing executives who do things like take fossil fuel money and/or replace huge swaths of their workforce with AI could get a boner over this, but I don't see why any consumers would care. #CreativeDirection #OOH #OOHadvertising #Advertising #Marketing

Did the Bridgerton x Liberty Fabrics collaboration capture your imagination? Dive into my blog post exploring the magic of experiential marketing and how it brought Regency fashion to life! #Bridgerton #ExperientialMarketing #FashionMarketing Ready to unlock the magic of more marketing stories? Follow blog and embark on this storytelling adventure!

Navigating OOH Horizons, Defining Brand Legacies! . . . Visit Astarinnovation for more information! Visit www.astarinnovation.com Call Now : +91 70801 11641 . . . #astarinnovation #digitalmarketingexperts #eventmanagementsolutions #oohadvertising #brandbuildingstrategies #creativeadcampaigns #innovativemarketing #advertisingexcellence #marketingmagic #strategicbranding #eventinnovation #digitalsuccess #oohexperience #adagencyexperts

HEINZ IS DIFFERENT (?) 👏 for awareness obviously but like… I’m wondering out loud if awareness is the best strategy. Does blurry ketchup really make us want to buy? Hard to imagine myself walking down the ketchup aisle and thinking— 🤔 “what tomato-flavored high fructose corn syrup should I buy today? They all taste the same so maybe I should just get the cheapest—wait. There’s that blurry ketchup bottle brand I saw at the bus stop. Here it is on the shelf, except it’s not blurry…. I— I MUST SUPPORT THE BRAND THAT BROKE THE RULES BECAUSE AS INDICATED BY MY AUDIENCE PERSONA PROFILE, I’M ALSO (kind of) A RULE-BREAKER!!! BLURRY KETCHUP COMPANY, TAKE MY MONEY. THAT’LL SHOW THE SHEEPLE WITH THEIR CLEAR-LABEL KETCHUP!!!” I would find it hard to believe that this ad effectively drove sales. Does emphasizing the thickness of ketchup and inconvenience of getting it out of the bottle effectively inspires sales? Does it REALLY? Or… 😬 (Could this have been a broken sign??????) Assuming it’s not, and Heinz did this to go viral, and assuming the virality effectively introduces Heinz to new consumers, I THINK WE ARE MISSING A SLOGAN HERE! Because when I have an audience’s attention, I like to mobilize it and inspire action. “It has to be Heinz” doesn’t seem to fit here because why does it have to be this blurry ketchup brand? Sketch. Kill it with fire. “Shake up your sauce” or something along those lines is perhaps too on the nose, but put a jingle to it and all of a sudden you have a TikTok trend. Not just a blurry out of context ad. Action > Awareness. #copywriting #strategy

💡 What do you think about breaking design rules? 👇 In the world of design, rules guide us, but innovation often demands that we challenge them. Sometimes, the most striking and effective designs emerge when we dare to step outside the box. After all, creativity thrives on experimentation.✨ #Design #Creativity #Innovation #DesignThinking #BreakingRules

The New Era of Luxury Marketing Experiential marketing is revolutionizing the luxury goods and fashion industries. It's no longer just about the product; it's about the experience. High-end fashion brands are hosting exclusive events that offer a behind-the-scenes look at their creative processes, fostering a sense of belonging and loyalty. Pop-up shops blending art, fashion, and technology are becoming popular, providing a deeper level of engagement. Consumers today are also more conscious about sustainability and ethics, and luxury brands are integrating these values into their strategies, building trust and loyalty. The main challenge lies in balancing exclusivity with accessibility. Luxury brands must create unique experiences that remain accessible without diluting their prestige. The rapid pace of technological advancement also presents an opportunity for those willing to embrace change and innovate. Experiential marketing is becoming a cornerstone of luxury goods and fashion marketing strategies. By creating emotional connections, leveraging technology, and embracing sustainability, luxury brands can craft unforgettable experiences that resonate deeply with consumers. The future is bright for those who prioritize experiential marketing, and the possibilities are endless. What are your thoughts on the future of experiential marketing in the luxury sector? Let's discuss! #luxurymarketing #experientialmarketing #fashionmarketing #marketingtrends #fashionindustry

Here’s our take: Yes, there are rules for handling a logo. No, you don’t have to 100% abide entirely by the rules. While many designers will feel differently about how and when to break the rules of logo usage, it’s safe to say that when the concept can creatively call for it, there isn’t any reason why you shouldn’t in some instances. Here’s why this ad works and 3 reasons why we ❤️ it: - Although the logo is being distorted, the logo is still recognizable - The ad focuses on a moment in time and emotion, reinforcing the brand and its promise - The concept and message is clear without having to do too much. Very demure, very mindful, making the design powerful! What are other ways this ad is accomplishing its brand goals? 👇Let us know in the comments!

HEINZ BROKE THE RULES IN THEIR LATEST AD ‼️ This ad breaks several cardinal design rules: 1. Never distort a brand logo 2. Never blur a brand logo 3. Never reshape a brand logo But Heinz have never been shy to remind consumers on why they’re a market leader. They effortlessly inject their brand into lifestyle and culture. This OOH is no different. This ad is modelled on consumer behaviour and that’s never done an advertiser any harm. Heinz' ketchup is so thick, customers have to shake the bottle to get the product out. Maybe next time the ketchup will just be on the side of a knife (that’s how I get it out) What do you think of breaking design rules? 👇 #OOH

How do you tease a seminal collaboration for your brand? When Spanish fashion brand Loewe teamed up with On, they enlisted JACK to bring the collab to the streets of London. Together, they produced a multi-format campaign with tease-and-reveal phases, to supercharge interest and anticipation. Let's break it down... 📊 Multi-Format Strategy 👟 Kiosks: Engaging displays in high-traffic areas. 👟 Broadway Market Banner: Striking creative that demands attention. 👟 4 Sheet Takeovers: Strategically placed to target key audiences. 👟 48 Sheets & 96 Sheets: Large-scale billboards that stand out in iconic London locations. 🔄 Seamless Execution: JACK coordinated the launch across various formats and locations, producing a cohesive and impactful brand presence. Want to learn how multi-format campaigns can supercharge your brand moment? Get in touch with JACK at sayhello@jackagency.co.uk 📫 #Marketing #Advertising #CampaignSuccess #BrandCollaboration #Innovation #JACKDIRECT #Loewe #OnRunning