PINK SPARROW

What a week! Big thanks to everyone who stopped by the FlyHouse booth and helped make this week incredible. Brick by brick, we’re ready to take everything we’ve built together to the next level - stay tuned! #FlyHouse #Disruptor #NextLevelAviation #bizav

How do you create a marketing campaign for not only one of your favorite brands, but also for a company that has barely ever done any marketing at all? Well, in this case we focused on what they are best at, what’s at the core of their DNA and we amplified and scaled exactly that: To celebrate The Criterion Collection’s 40th anniversary we built a replica of their infamous film closet inside an eighteen-foot delivery van to take the Criterion Closet Picks show on the road. Stocked with more than 1,000 of the greatest films from around the world, the Criterion Closet may offer more cinematic inspiration per square foot than any place on the planet. We launched it at New York Film Festival over the past two weekends and the reception has been just incredible. “The hottest event at this year’s New York Film Festival isn’t a film at all. It’s a van.” Writes The New York Times today while New York Magazine’s approval matrix agrees by placing us right at “Brilliant.” This one was a labor of love with a dream client & team—and the best part is: it’s only just the beginning. Watch this space.

We are excited to announce the launch of Jordan Women's @ Nordstrom, available at The Corner at our NYC flagship and online today. This partnership invites our customers to embrace personal style through the intersection of sport, fashion and culture.   If you're in NYC, come visit Jordan Brand at The Corner of 57th and Broadway through November 10th to discover the curation – including Nordstrom exclusive releases – and join us for “Girl Talk” sessions every Thursday where influential women will discuss their roles in basketball and streetwear.   Learn more on our website and shop the collection online any time: https://lnkd.in/g8Df8uQ6 #NordstromNYC #JordanBrand

Watch out world Furby is back... Furby was caught taking over NYC, turning the city into a giant sandbox of discovery from leaving bold, colorful signs of their mischief sprinkled around lower Manhattan to an extreme fur bedroom makeover to making appearances in New York’s finest Tiktok storytellers “eyewitness” accounts. This imaginative new world is all part of our latest campaign and partnership with Hasbro, where we developed a multi-channel story celebrating Furby that unfolded in real-time across both the digital and physical worlds. The campaign included a wide range of surprise and delight experiences in NYC, a hero film launched across Furby’s social channels, an Amazon brand page takeover and a TikTok campaign enlisting top NYC creators, including famous apartment tour host, Caleb Simpson. The campaign taps into 90’s nostalgia and created a whimsical journey of surprise and joy proclaiming loudly that Furby is back and more mischievous than ever. #creativity | #design | #Furby | #content | #brandexperience | #experiencedesign | #experientialmarketing

Time is running out to experience “An Atlas of Es Devlin” before it closes on Sunday, August 11th! ⏱️ British artist and designer Es Devlin is globally renowned for work that transforms audiences. She has charted a course from kinetic stage designs to installations at major institutions. Her sculptures for Olympic Ceremonies, NFL Super Bowl halftime shows, and stadium tours the world’s most famous musicians frame narratives that feel personal at a monumental scale. Click here to plan your visit: https://s.si.edu/3xeOSTM __ All photos by Elliot Goldstein © Smithsonian Institution