PINK SPARROW’s Post

It's Nivea's world and we're all just living in it ✨ Discover how the brand measured campaign performance and uncovered a significant offline sales boost: http://ms.spr.ly/6043Y8Mlh #TikTokForBusiness

Spray-tacular! Loved the conference design and immersive feel In today’s rapidly changing landscape, conferences and events have evolved beyond just networking and knowledge-sharing platforms. They have become powerful tools for businesses to amplify their brand, showcase their products, and immerse both new and existing clients in their culture and values. Here’s why leveraging events is more crucial than ever: -Enhanced Brand Reach: Well-executed events offer the perfect opportunity to introduce your brand to a wider audience and foster deeper connections with clients. -Product Experience: By bringing clients into a live, interactive environment, they can experience your offerings first-hand, leading to a more memorable and impactful interaction. -Cultural Showcase: Events allow you to highlight the internal values that set you apart—whether it's innovation, diversity, or the strong work culture you've cultivated. Ultimately, conferences and events give businesses a unique platform to demonstrate how they are fostering the right environment for success, delivering on promises, and positioning themselves as industry leaders. #EventManagement #Conferences #BrandReach #ClientExperience #BusinessCulture #Innovation

Creating everlasting experiences and memories, that is what we believe in. IdeaStory successfully executes the East Branch Meet 2024 for our esteemed client Perfetti Van Melle, a candy brand close to every child within us. #ideastoryexp #wecreateexperiencesthatmatter #eventdesign #EventProduction #eventplanner #eventstory #ideastoryexperiences #employeemeet #perfettivanmelle #conceptdesign #eventmanagement #artistmanagement

Superbowl Ad Results: Lindt & Sprüngli (USA) Inc. - Life is a Ball   🔹 Brand Recall: 95%   🔹 Recommend: 64%   🔹 Intent: 69%   Using our proprietary online insights community, Agora USA, Accelerant Research tested the game's biggest spots among US Consumers on our normative battery of creative test metrics, and below are the results.   How does your brand measure up? Reach out to learn more. #superbowl #ads https://lnkd.in/efvrkcJ4

It's Nivea's world and we're all just living in it ✨ Discover how the brand measured campaign performance and uncovered a significant offline sales boost: http://ms.spr.ly/6043YDPPN #TikTokForBusiness

So simple, yet so effective 😆

How do you ensure Brand Ambassadors / Promoters focus on their primary role? Over the weekend I spent 15 minutes at the 5th largest shopping mall in the UK watching a demonstrator for Garnier at the health and beauty retailer, Superdrug. The individual was so engaged in their mobile phone they did not even notice me taking pictures of them. I walked past twice and observed social media feeds on the mobile rather than Garnier brand content! Hard line solution - A number of random audits by a crowd company at stores with demonstrators and if the operative is captured during crowd audit using their mobile they will not be paid for the shift? Softer solution - Hand over your mobile at the start of your shift and have it returned when you leave the store so you cannot be distracted? Other solution - Fine the 3rd party agency who have provided the operatives for demonstration / promotion so training / standards of personnel provided improve? Numerous webinars talk about the amount of CPG promotional investment that is ineffective through not be implemented correctly, however, there is very limited commentary on investment lost due to individuals not representing brands correctly. #retailexecution #fieldmarketing #CPG

Sometimes an outsider’s perspective can really open up conversations within an organisation and help teams and individuals focus on their own mindset and goals. Nikki’s story of resilience and overcoming adversity is a powerful message, driving home the importance and value of adopting a growth mindset 💥💥 #speakersolutions #resiliencebuilding #speakersbureau

Great presentation at #COSMOPROF by Larissa Jensen this morning. So much great content to unpack but this chart in particular is enlightening. As the founder of the #1 retail analytics platform for prestige beauty seeing a forecast of positive growth (even if slower) for the next two years is very nice indeed. #beautyindustry #beautybusiness #beautybrands