“What I’ve started to notice is this incredible notion that Gen Z are using Pinterest in this new way; they’re creating boards around how they view aspiration…All these beautiful collections and collages of aspiration and identities they want to try on before they go for it. Brands, potentially, are missing a trick.” - Nadia Tuma-Weldon, McCann Paris 📌 Pinterest’s Emilie Nguyen joined The Female Quotient last week at #CannesLions2024 for a panel discussion on the new dynamics of luxury. Watch the replay (skip to 5:20) to hear why luxury brands shouldn’t sleep on Pinterest👇
Over the last 15 years, the luxury industry has quietly defined the economy, generating $1.5 trillion annually with a 7% yearly growth. The luxury market is stronger than ever but is undergoing pivotal changes, making it harder to understand its broader impact. This year, Cannes Lions introduced the Luxury & Lifestyle Lions, highlighting the importance of this evolving market. Tune in from the #EqualityLounge at #CannesLions2024 as luxury leaders unpack proprietary research on the new dynamics of luxury and affluence, and learn how to position and elevate your brand at the premium price point. • Nadia Tuma Weldon, Head, Luxury Strategy and Insights, McCann Paris • Hilary Milnes, Executive Americas Editor, Vogue Business • Julien Calot, Chief Creative Officer, McCann Paris • Émilie Nguyen, Sales Director CPG & Luxury, Pinterest
Visual Designer + UX Experience
1moGenZ is using Pinterest to visualize their future aesthetic. Fascinating! I am seeing this trend IRLin my teen’s boatds + applying for a UX position at Pinterest! I have so nany ideas and inspiration to take this trend to the next level😍 https://ursularosien-portfolio-2024.framer.website/