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As the marketing world shakes off that post-Cannes, post-4th of July fog, we're heading right into the thick of 2024 Holiday planning. The vast majority of my retail clients have shared that their Q4 sales targets are higher than ever (zero surprise!). Now's the time to collectively ask ourselves: 1) Have we reviewed the data around how consumers *actually* shop, or are we just following last year’s marketing calendar? 2) Why didn’t we meet our conversion goals last year if our ad spend (including digital) was at an all time high? 3) Will this marketing plan capture the attention of the elusive Gen Z? The Pinterest crew and I shared some advice to help retailers navigate these key challenges, as well as thoughts on how Pinterest can help. Take a look in ADWEEK. cc: Ricky K., Carla Clayman, Stacy Wright Malone, Melanie Costello  

As you look at your Q4 sales targets, you already know breaking through the melee of holiday ads won’t be enough. You need to connect with people ready to shop. 📌 Pinterest Business can help. I shared with Retail Insider what makes Pinterest the platform to reach shoppers and drive ROI. Find out how we can help you hit your goals this holiday season ➡️ https://lnkd.in/gvvgbf2N

Are you working on your 2024 holiday strategy? 🎁 We can help! Many people use Pinterest as the central hub to all their holiday plans. In one place, they can find inspiration, save ideas and start shopping. How do you reach these high-intent shoppers? Martin Svensson director of retail sales at Pinterest Canada is sharing everything you need to know to build your Pinterest holiday strategy. Check it out via Retail Insider ➡️ https://lnkd.in/gPJ-EypY

Since nearly one-third of consumers shop for gifts two days before a given holiday, advertisers must adapt their strategies to reach Mother's and Father's Day shoppers as they purchase last-minute gifts for their loved ones. This trend underscores the need for timely and persuasive messaging to reach decision-makers in a rush. Dive into 3 digital strategies to connect with consumers leading up to Mother's and Father's Day https://lnkd.in/dyVtWi3f #digitaladvertising

As someone whose love language is gift giving, I'm appalled by the 1/3 of consumers waiting until two days before Mother's Day & Father's Day to buy gifts. As a marketer, I sure do appreciate this research so I can run smarter campaigns for my clients. ...Also me, I have a database of favorite gifts so contact me as needed... #researchrocks #perfectgifting #Digilant

Joy and Happiness In Holiday Advertising In a time when happiness should be abundant during this holiday season, it is tough to find it as we are surrounded by so much negative news on so many fronts locally, nationally, and globally. Yet, if you look hard enough there are a few gems beyond what you can manufacture at home or with close friends. I like Amazon's latest holiday commercial, "Joy Ride," as it focuses on the theme of friendship and shared joy. The commercial features three women reminiscing about their childhood friendship and the special moments they shared. With the secondary emotion of the joy that comes from unboxing a gift. If you haven’t seen it the link it below in the comments. What I like about this commercial: 🌲 Emotional Connection: evokes feelings of nostalgia and friendship. The heartwarming story resonates with viewers and creates a positive association with the Amazon brand. 🌲Visuals and Music: visually stunning, with beautiful shots of nature, kids, and a heartwarming soundtrack. The rendition of The Beatles' "In My Life" adds to the emotional impact of the commercial. 🌲Focus on Relationships: highlights the importance of relationships and the joy of spending time with loved ones. This aligns with Amazon's focus on connecting people and delivering happiness. 🌲Holiday Appeal: thematically appropriate for the holiday season capturing the spirit of giving and sharing. What can be improved in the future: 🌲Product Integration: the connection between Amazon Prime and the theme of joy could be made more explicit. 🌲Diversity and Representation: limited representation of individuals and families. The commercial could use more diverse characters to reflect the broader audience. 🌲Call to Action: The commercial could benefit from a stronger call to action. While the commercial effectively builds brand awareness, it doesn't explicitly tell viewers what to do next. Overall, I like the commercial. It has been a while since I saw a commercial that left me happy. I think it is a message that we all really need this holiday and will generate positive buzz and goodwill for the Amazon brand. Like all marketing and advertising campaigns, there is always room for improvement that can be addressed in future iterations. What is your favorite commercial?

We hope your post-Christmas campaigns are ready, and we just want to remind you why it's a great idea to launch them now 👇 🎁𝗚𝗶𝗳𝘁 𝗖𝗮𝗿𝗱𝘀 𝗮𝗻𝗱 𝗛𝗼𝗹𝗶𝗱𝗮𝘆 𝗠𝗼𝗻𝗲𝘆 Many people receive gift cards or money as presents during the holiday season. A post-Christmas campaign can target users specifically looking to spend their holiday gifts. 📉𝗥𝗲𝗱𝘂𝗰𝗲𝗱 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 Many advertisers reduce or scale down their activities just before or after Christmas. Launching a post-Christmas campaign allows you to benefit from reduced competition, potentially lowering costs and increasing visibility. 🛍️𝗘𝘅𝘁𝗲𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗦𝗲𝗮𝘀𝗼𝗻 The shopping season doesn't necessarily end on Christmas Day. Many people continue to shop in the days and weeks following the holidays, particularly during post-Christmas sales. 🌟𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗮 𝗥𝗲𝗹𝗮𝘅𝗲𝗱 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 Post-Christmas is a time when people are more relaxed, having completed their holiday preparations. This creates an opportunity for your ads to resonate with a receptive audience. 🔁𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗻𝗴 𝗥𝗲𝘁𝘂𝗿𝗻𝘀 𝗮𝗻𝗱 𝗘𝘅𝗰𝗵𝗮𝗻𝗴𝗲𝘀 Acknowledge the common practice of gift returns and exchanges after Christmas. Tailor your campaign to address the needs of individuals seeking alternative products or making exchanges. Before launching the campaign, it's crucial to understand your target audience and tailor your messaging to their post-holiday needs and behaviors. Monitoring campaign performance and making adjustments based on real-time data will contribute to the effectiveness of your post-Christmas advertising strategy. So, what are you waiting for? Join us and get the most out of post-Christmas campaigns! 🚀

Microsoft Advertising Shares Holiday Season Marketing Playbook Explore insights from Microsoft Advertising on how to boost holiday sales with its complimentary 30-page Festive Holiday Marketing Playbook. Understanding the timing of revenue peaks and the rise of deal-seeking behaviors among consumers is key to holiday marketing. It's important for advertisers to capitalize on search for driving online and in-store purchases. Learn how to maintain Cyber-5 momentum and plan for the post-holiday returns period to maximize sales opportunities. 1. Revenue Peaks: A Matter of Timing Despite some advertisers not yet seeing a peak in revenue, there is no cause for alarm. Shift in Consumer Behavior: The Rise of Deal-Seeking A notable trend this year is the increased emphasis on deal-seeking. Over two-thirds of US shoppers are spending more time looking for coupons and deals, particularly around the ‘Cyber-5’ period. This period, including Thanksgiving, Black Friday, Small Business Saturday, Sunday, and Cyber Monday, has become a crucial window for consumer spending.  The Central Role of Search in Purchasing Decisions Search remains a crucial component in guiding both online and in-store purchases. It’s a pivotal tool for discovering new retailers, conducting pre-purchase research, and comparing prices. Gen X consumers, for example, heavily rely on search to find the best prices. Additionally, the EMEA region sees deal-seekers spending 33% more time searching than average shoppers. Planning For Returns: An Overlooked Aspect Strategic Holiday Planning Checklist To maximize the holiday season, Microsoft suggested that advertisers should: Launch campaigns early to capture early shoppers. Use remarketing and dynamic search ads to target holiday-specific products and promotions. Emphasize value messages and promotions to attract deal-seekers. Leverage AI for personalized offerings and responsive ad formats. Utilize store support for profitable online growth, including Local Inventory Ads and Mobile Device Modifiers. Microsoft Advertising offers more tips and comprehensive resources in its Festive Holiday Season Marketing Playbook and on-demand webcasts to assist advertisers in navigating this crucial period. #bangalorestartups

Wondering if holiday marketing is worth the investment for your digital products? Absolutely! In this guide, we'll: 🏷️ Share why Q4 matters for digital product sellers 🏷️ Demystify the holiday shopper 🏷️ Offer ideas on crafting inspiring holiday offers And outline how to choose holidays that resonate with your audience. Set yourself up for a successful Q4 with our guide to impactful holiday marketing for digital product sellers. #contentmarketing #onlinebusiness #ScaleWithIntegrity https://lnkd.in/dRMSiemc

How to let your subscribers Opt-Out of Seasonal Campaigns 💡 Holidays can be a sensitive time of year. Allowing subscribers the option to opt-out can be a way to build trust and provide a better customer experience. Some examples: - Valentine's Day - Mother's Day - Father's Day - Christmas By letting your subscribers snooze seasonal campaigns, in turn, you'll: 1) Provide a better customer experience 2) Experience less Unsubscribes 3) Enhance your deliverability 👉 Step 1: Create a template - Navigate to Templates   - Create a Template, then follow the prompts to create a new email template.  - Add a button block to your template 👉 Step 2: Add the below URL in the button block {% update_property_link 'vday_day_opt_out' 'True' 'REDIRECT_LINK' %} 👉 Step 3: Test the functionality by sending a campaign - Navigate to your profile in Klaviyo by searching for your email address. - Click Messages in the upper-right corner of your profile. - Click Send Email from the Messages tab. - Select the template you built in the last step, setting it to send right away. - Once you receive the message in your inbox, click the opt-out link - Navigate back to your profile (Step #1) - Customer Properties section, locate vday_day_opt_out: True 👉 Step 4: Create a segment that will then be excluded Use the following segment definition, replacing vday_day_opt_out with your holiday opt-out property: Properties about someone > vday_day_opt_out is True 👉 Step 5: Add a segment to be excluded This segment will continue to update as additional subscribers share their preferences. #ecommerce