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As many of you may know, it has been a tradition in my household to make sausage after Thanksgiving. It got me to thinking. Great marketing and making great sausage share a surprising number of similarities, both involving a blend of art, science, and a touch of secret ingredients. Quality Ingredients/Content: Just like a great sausage starts with high-quality meat and spices, effective marketing begins with high-quality content. This means understanding your audience (or your meat, so to speak) and knowing what flavors (or messages) will appeal to them. Expert Blending of Elements: Sausage making is about blending different flavors to create a delicious product, much like marketing blends creativity, data, and strategy. A marketer must know how to mix various elements like market research, branding, and customer psychology to create a compelling campaign. Attention to Detail: In sausage making, details like grind size, spice ratios, and cooking times are crucial. Similarly, in marketing, details like audience segmentation, channel selection, and timing can make or break a campaign. Creative Flair: Both sausage making and marketing allow for creativity. Sausage makers experiment with different spices and meats to create unique flavors, while marketers use creative storytelling, design, and innovative campaigns to capture attention. Understanding the Process: Sausage making is a process that requires patience and understanding of techniques like curing or smoking. Marketing too is a process, often involving trial and error, analytics, and refining strategies over time. Adaptability to Taste: Just as sausage recipes can be tweaked based on customer preferences, marketing strategies must be adaptable. Marketers must constantly monitor feedback and trends, adjusting their strategies to align with changing consumer tastes and market conditions. Presentation Matters: Finally, the way a sausage is presented (think gourmet vs. rustic) can influence its appeal, similar to how a marketing campaign’s presentation can affect its reception. The aesthetics of marketing - be it a website design, an ad layout, or a social media post - can greatly impact its effectiveness. If any of these elements is missing or hadn't been done correctly, you can end up with some really terrible tasting sausage. And in the world of marketing, you're likely to have far more grave outcomes. Now, back to the sausage making! #marketingrecruiter #toptalent #sausage

As many of you may know, it has been a tradition in my household to make sausage after Thanksgiving. It got me to thinking. Great marketing and making great sausage share a surprising number of similarities, both involving a blend of art, science, and a touch of secret ingredients. Quality Ingredients/Content: Just like a great sausage starts with high-quality meat and spices, effective marketing begins with high-quality content. This means understanding your audience (or your meat, so to speak) and knowing what flavors (or messages) will appeal to them. Expert Blending of Elements: Sausage making is about blending different flavors to create a delicious product, much like marketing blends creativity, data, and strategy. A marketer must know how to mix various elements like market research, branding, and customer psychology to create a compelling campaign. Attention to Detail: In sausage making, details like grind size, spice ratios, and cooking times are crucial. Similarly, in marketing, details like audience segmentation, channel selection, and timing can make or break a campaign. Creative Flair: Both sausage making and marketing allow for creativity. Sausage makers experiment with different spices and meats to create unique flavors, while marketers use creative storytelling, design, and innovative campaigns to capture attention. Understanding the Process: Sausage making is a process that requires patience and understanding of techniques like curing or smoking. Marketing too is a process, often involving trial and error, analytics, and refining strategies over time. Adaptability to Taste: Just as sausage recipes can be tweaked based on customer preferences, marketing strategies must be adaptable. Marketers must constantly monitor feedback and trends, adjusting their strategies to align with changing consumer tastes and market conditions. Presentation Matters: Finally, the way a sausage is presented (think gourmet vs. rustic) can influence its appeal, similar to how a marketing campaign’s presentation can affect its reception. The aesthetics of marketing - be it a website design, an ad layout, or a social media post - can greatly impact its effectiveness. If any of these elements is missing or hadn't been done correctly, you can end up with some really terrible tasting sausage. And in the world of marketing, you're likely to have far more grave outcomes. Now, back to the sausage making! #marketingrecruiter #toptalent #sausage

Maggi's marketing strategy: Variety: Maggi offers various products, including noodles, soups, sauces, and seasonings. This caters to a broad range of tastes and preferences. Convenience: Maggi products are quick and easy to prepare, making them ideal for busy families and working professionals. Taste: Maggi products are known for their delicious taste, developed over many years of research and development. Affordability: Maggi products are priced competitively, making them accessible to a large segment of the population. Value for money: Maggi products offer good value for money, as they are filling and nutritious. Availability: Maggi products are widely available in India, through both traditional grocery stores and modern supermarkets. Distribution network: Maggi has a strong distribution network that ensures that its products are always available to consumers. Advertising: Maggi has a long history of running successful advertising campaigns. These campaigns are often emotional and nostalgic, and they tap into the strong memories that many people have of eating Maggi as a child. Digital marketing: Maggi is also active on social media and other digital platforms. This allows the brand to connect with consumers directly and build relationships with them. Promotions: Maggi frequently runs promotions and discounts, which helps to keep the brand top-of-mind with consumers. #maggi #product #marketing #business #marketingstrategy

I have never been a big fan of Maggi.   I found it bland and had to be seasoned with veggies, egg, or spices. But I understand that, that is part of the fun of it. Everyone can have their own version of Maggi.    During one of my trips to Nepal, I was exposed to Wai Wai (ancient history). And I found it better suited to my taste.    And then on another trip to Korea, I discovered Shin Ramyun. Instant Noodles space is an interesting one from a marketing perspective.    Maggi has been the market leader for years now.  There are many other players who have made multiple attempts to carve out a place.  Without much success.    - Knorr tried soupy noodles and Italian noodles  - Patanjali tried to capitalise on Maggi controversy  - Top Ramen has tried multiple avatars  - Sunfeast Yippee has tried spending tons to get consumers to buy.  - Ching's has Hakka, HongKong, Singapore, Schezwan noodles. Don’t know much beyond the schezwan. Missed opportunity in my opinion. Will talk about it in a separate post.  - I like Wai Wai for its flavor and a little hot flavor.    Basically every brand has a Masala/chicken variant with slightly differing flavor profiles.   But something unique is happening since last 2 years.    In Bangalore supermarkets, I have been noticing growing presence of Korean noodles. Shelves are filled with stocks of Shin Ramyun & other brands. Apparently they are a hit with teens and young adults.    That set me thinking, why no brand is giving up its basic Masala/chicken variants in favor of Korean hot & spicy positioning.  I mean 'burn the boats' kind of positioning.  And reposition Maggi as a 'Bachhon ka noodles'. Or mummy ki noodles. Or for the faint at heart.  Maggi has launched its Korean flanker variants, but their bread & butter is same old Masala variant. Go after teens and young adults. Make it hot, hotter hottest.  Teenagers like to assert themselves with their own choices.   The marketing mix will be completely different from Maggi. Can it be a done? Is it a real business opportunity or am I getting carried away?  Please do pitch in with your views to kill this idea or give it wings.    If you like this, FOLLOW for more Brand & Strategy content. 

**Advertising Gourmet Food: Strategies and Emerging Trends** The gourmet food industry is booming, catering to consumers who crave high-quality, unique, and ethically sourced products. Effective advertising in this niche market demands a strategic approach that emphasizes authenticity, visual appeal, and engagement. Here’s a look at key strategies and emerging trends to elevate your gourmet food advertising efforts. ### Effective Advertising Strategies #### **1. Authentic Brand Narrative** Consumers value authenticity. Share your brand’s story, highlighting its origins, the artisans behind the products, and the meticulous processes involved. Authentic storytelling builds emotional connections, fostering trust and loyalty. #### **2. Visual Appeal** High-quality visuals are crucial. Invest in professional photography and videography to showcase the textures, colors, and presentation of your products. Social media platforms like Instagram and Pinterest are perfect for sharing visually stunning content that attracts potential customers. #### **3. Influencer Collaborations** Partnering with food bloggers, chefs, and influencers can amplify your reach and credibility. Influencers can provide authentic reviews, develop recipes, and create engaging content. Social media takeovers by influencers can introduce your brand to a broader audience. #### **4. Experiential Marketing** Experiential marketing allows consumers to taste and experience your products firsthand. Host tasting events, pop-up shops, and cooking classes to create memorable experiences that encourage word-of-mouth promotion. Virtual tastings and interactive cooking classes can engage a wider audience. #### **5. Digital Marketing** SEO and content marketing can drive organic traffic to your website. Create high-quality content, such as recipes and blog posts, to attract and educate your audience. Email marketing is another powerful tool—regular newsletters with exclusive content and offers can keep your customers engaged and informed. #### **6. Sustainability and Ethical Sourcing** Consumers are increasingly concerned about sustainability. Highlight your commitment to ethical sourcing, environmental impact, and transparency. Certifications like organic, fair trade, and non-GMO can enhance your brand’s credibility and appeal to conscientious consumers. ### Emerging Trends #### **1. Personalization** Tailor marketing messages and product recommendations based on customer preferences. Utilize data analytics and feedback to create personalized experiences. #### **2. Technology Integration** Augmented Reality (AR) offers interactive experiences, such as virtual product tastings. E-commerce innovations, like AI-powered recommendations and chatbots, streamline the online shopping experience. #### **3. Health and Wellness** Highlight the health benefits of your gourmet products. Providing clear nutritional information and offering functional foods can broaden your appeal.

**Marketing Trends for Gourmet Cheese and Meat** The gourmet cheese and meat market is thriving, driven by consumers' growing appreciation for quality, artisanal products. Marketing these premium items effectively requires a strategic approach that emphasizes authenticity, innovation, and consumer engagement. Here are the latest trends shaping the marketing landscape for gourmet cheese and meat. ### Key Marketing Trends #### **1. Storytelling and Authenticity** Today’s consumers value authenticity. Sharing the unique stories behind your products—their origins, the artisans, and traditional production methods—can create a compelling narrative. Highlighting the heritage and craftsmanship of your gourmet cheese and meat helps build a deeper connection with your audience. #### **2. Visual Appeal and Presentation** High-quality visuals are essential. Invest in professional photography and videography to showcase the textures and presentation of your products. Platforms like Instagram and Pinterest are perfect for sharing visually captivating content. Additionally, elegant packaging that reflects the premium nature of your products can attract attention and convey quality. #### **3. Influencer Partnerships** Collaborating with food bloggers, chefs, and influencers can significantly enhance your reach and credibility. Influencers can provide authentic reviews, develop recipes, and create engaging content featuring your gourmet cheese and meat. Their endorsement can introduce your products to new audiences and build trust. #### **4. Experiential Marketing** Creating opportunities for consumers to taste and experience your products firsthand is invaluable. Hosting tasting events, pop-up shops, and cooking classes allows potential customers to savor your gourmet offerings. Virtual tastings and interactive online classes have also become popular, reaching a broader audience and providing an engaging experience. #### **5. Emphasis on Sustainability and Ethical Sourcing** Consumers are increasingly concerned about sustainability. Highlighting your commitment to ethical sourcing, environmental impact, and transparency can resonate with conscientious consumers. Certifications such as organic, fair trade, and non-GMO can enhance your brand's credibility and appeal. ### Conclusion Marketing gourmet cheese and meat effectively requires a blend of traditional and modern strategies focused on authenticity, visual appeal, and consumer engagement. By leveraging storytelling, embracing sustainability, and offering engaging experiences, gourmet brands can create compelling campaigns that resonate deeply with their target audience. Staying attuned to evolving trends and consumer preferences is key to standing out in a competitive market. --- *Let's connect and explore more about the dynamic world of gourmet cheese and meat marketing. Follow me for more insights and updates!*

This brand is making $100 million every year just by selling sauces. I was blown away too. Viraj Bahl started Veeba in 2012 with a simple business idea: sell unique flavored sauces to QSRs. But how can that make a company worth over $250 million? Viraj saw that every restaurant had different requirements for sauces compared to the available generic ones. Viraj created a small team that did one thing solely: roam around and gather Indians' unique taste preferences. After collecting the data, they created such uniquely tasty sauces that they became a necessity for those restaurants. But why think so small? Viraj knew how much Indians love tasty food, so they decided to enter the retail space. The main problem was a lack of awareness and increasing health consciousness. So they leveraged social media to break in and launched low-fat sauces. In 2015, people were heavily moving to social media, and Veeba leveraged it by collaborating with chefs, food bloggers, and influencers, which worked wonders for creating brand awareness. And that’s how today Veeba has become part of many Indian kitchens. One lesson to learn: provide something unique but according to customers' preferences. What do you think about Veeba’s genius marketing strategy? — Find this helpful? Repost to share with others and follow me, Vishant Jain, for more such insights.

🌟 Exciting News from The Cinnamon Kitchen! 🌟 I am thrilled to share the journey of The Cinnamon Kitchen on Shark Tank India! 🚀 Launched in 2019 with a mere 50,000 INR, this snack sensation by marketing pro-Priyasha Saluja has taken the snacking industry by storm. 🌮🍰 👉 Product Range: Specializing in plant-based, preservative-free, and healthy snacks, The Cinnamon Kitchen offers a diverse range including vegan, gluten-free, diabetic-friendly, and keto-friendly treats. Star products include the Keto Cake, Apple Crumble Cake, Vegan Cheese Chips, and Flourless Almond Butter Cookies – a total of 45 delectable options with a 15-day shelf life. 🌱 🏭 Operations and Sales: Sourced from a 2,500 sq ft factory in Noida Sector 63, products are mainly distributed through their website, Amazon, Blinkit, and select retail stores. Their innovative QR code strategy on packaging ensures customer retention and repeat orders. 🛍️ 💹 Financials and Market Insights: Seeking a 2% stake for 60 lacs at a 30 Cr valuation, The Cinnamon Kitchen's sales trajectory is impressive, projected to hit 6 Cr by end 2023. Revenue breakdown: 25% from fresh cakes, 75% from packaged goods, boasting an average profit margin of 30%. 📈 🦈 Shark Tank Interaction: Despite concerns from Namita due to competition, Vineeta secures a deal offering 60 lacs for a 10% stake at a 6 Cr valuation. Aman proposes an alternative, and Deepinder abstains due to a conflict of interest. Anupam expresses interest in joining Vineeta's offer. Exciting negotiations in the snack world! 🍿 🌐 Website and Online Presence: Powered by Shopify, The Cinnamon Kitchen's website attracts over 2,000 visitors through 800 keywords, with a growing organic traffic trend. Stay connected on Facebook and Instagram for the latest updates. 🖥️ 📈 Market Insights: Priyasha shares valuable insights on the Indian Snacking Market – worth 70,000 Cr, growing at 10% annually, and the healthy snack market expanding at an impressive 20% YoY. 🇮🇳 📞 Connect with The Cinnamon Kitchen: Phone: 095828 27019 Email: hey@cinnamon.kitchen 🎉 Conclusion: In a crowded market, The Cinnamon Kitchen stands out not only for its delectable snacks but also for its unique marketing strategies and remarkable growth. Kudos to Priyasha Saluja and her team! 🌈 Exciting times ahead! https://lnkd.in/gS9ZMdBD #TheCinnamonKitchen #SnackSensation #SharkTankIndia #InnovationInSnacks #HealthySnacking #FoodEntrepreneur #BusinessGrowth #PlantBasedGoodness

Luxury… hot sauce? This brand made waves in the culinary scene by incorporating truffles as its hero ingredient - thus making the once upscale and exclusive culinary item more accessible to consumers. Here are 4 ways TRUFF has found success with its luxury sauce, salts, oils, and more. ⬇ 1. Origin in Social Media: Truff founders, Nick Aijluni and Nick Guillen, secured the Instagram handle, @sauce, right after college, without any hot sauce in mind. The two simply grew a following of foodie and pop-culture accounts by posting captivating food-focused and culturally relevant content. Six months into growing their following, the pair decided to create a sauce tailored to their IG account’s audience - a unique sauce that hadn’t been done before. Thus the birth of Truff, a luxurious hot sauce that appealed to foodies and a higher price point. The @sauce Instagram handle is still used, but now as Truff’s account, where you can find recipes, collab announcements, and a whole lot of user generated content. Truff is proof that you can start building a brand and audience before you’ve even conceptualized a product. 2. Partnerships: From Taco Bell to Hidden Valley Ranch and even Super Mario Brothers, this high-end hot sauce has partnered with some major brands. In 2022, Truff launched its first ever sauce on sauce collab with Hidden Valley Ranch to create an 18oz “magnum bottle” of a Spicy Truffle Ranch that ultimately broke the internet and sold out in minutes. This partnership not only aligned Truff with a well-known and loved brand, but also created the space for Hidden Valley, a brand that’s been in the game forever, to experiment in a new and unique way during a time when hot sauce was hot and trending across social media. 3. Engaging Video Content: Aside from sharing numerous recipes on their blog and across social media, Truff took to YouTube to create “What the Truff?”, a series of 10-minute videos of celebrities and influencers challenged to create meals with unique ingredients. The brand’s YouTube channel hosts many other types of videos and has garnered 10.1K subscribers. 4. High End Brand Positioning: Truffles are often synonymous with luxury, and the founders of Truff infused this into their branding. The premium hot sauce bottles are iconically black and sprinkled with gold accents. The minimalist yet high-end and bold packaging is reflective of the brands high quality and luxury positioning - setting itself apart from the rest of the sauces on the grocery store shelves.

Snacking brands worldwide are trying to figure out how to be top-selling, relevant, eco-friendly and still tasty all at the same time. There is one brand, a family staple for some, that is determined to keep their mission the same, while adding new flavors to the snack conversation this season: Campbell Soup’s Goldfish.   To ensure continued success for Goldfish, Campbell’s held up a mirror to discover where they could improve to drive more sales. It was determined that there was not enough focus in two key areas - innovation and marketing strategically to the older consumer “who grew up with the brand”.   Now they want to specifically understand more what is “driving the consumer that has a ton of snacking options”.   On that front, there were three areas Campbell’s sought to drive change within for the Goldfish brand to increase sales and encourage consumption across multiple occasions:   1.   Providing consumers with different textures 2.   Bolder flavors 3.   More limited-time offerings   So far, Goldfish’s strategy is working, and the brand is one of the fastest growing snack brands in the US.   What are your thoughts on their approach? Do you think it will continue to drive added success for the Goldfish brand?   #mrx #cpg #innovation #consumerinsights https://lnkd.in/epkX6vcW