Piyush Kumar’s Post

Analytic Edge will be presenting at the Meta Measurement Forum EMEA in Berlin on 10th October. Join our interactive session at 3.15 PM to learn how we’re applying exciting innovations in automated MMM to solve for real-world measurement challenges. See you there! Click here to register - https://lnkd.in/g5ijfH3g Stephen Lane Renee Nijhuis Sebastien Jeanneret #MetaMeasurementForum #MMM #MarketingMeasurement #AutomatedMMM #DataDrivenInsights #MarketingAnalytics #Berlin2024 #InnovationInMarketing #AnalyticEdge #Meta #MarketingScience

If you are bewildered by #MMM nuances and want to learn from the best-in industry thought leaders on how to drive an innovation-led solution, then this session is for you.. #MMM #C5i #AnalyticEdge

Last week, OnAudience team Mac Sawa, Adrian Williams, Matthew Taylor took part in the AdTech event, MadTechMoney. #MadTechMoney event once again proved to be a valuable gathering, bringing together industry leaders and offering meaningful insights from FirstPartyCapital guys. Big props for orchestrating another successful and impactful conference. Here are some key aways by our Strategic Data Partnerships & Corp Development, Adrian Williams: 🟢 The overall 2024 outlook is more positive than initially anticipated.  🟢 Measurement and analytics are the hot topics trending in AdTech right now.  🟢 If you want to scale, target the US market for significant growth.  🟢 Successful AdTech models: Managed Services or Tools for ad networks. 🟢 Regular stakeholder updates are crucial for fundraising.  🟢 Networking remains the industry's secret sauce. 🟢 Major companies (e.g., Amazon, and Uber) are building ad businesses. These insights underscore the dynamic nature of the AdTech industry and highlight opportunities for growth and innovation. We also had a chance to talk to great industry experts and exchange AdTech insights with leading companies, meet with our partners, and explore new opportunities for collaboration in the rapidly evolving digital advertising landscape. We're excited to leverage these learnings to drive OnAudience's strategic initiatives forward. Stay tuned for more updates as we continue to navigate the evolving AdTech landscape! #AdTech #MadTechMoney #OnAudience #IndustryInsights

Analytic Edge will be presenting at the Meta Measurement Forum EMEA in Berlin on 10th October. Join our interactive session at 3.15 PM to learn how we’re applying exciting innovations in automated MMM to solve for real-world measurement challenges. See you there! Register now - https://lnkd.in/g5ijfH3g Stephen Lane Renee Nijhuis Sebastien Jeanneret #MetaMeasurementForum #MMM #MarketingMeasurement #AutomatedMMM #DataDrivenInsights #MarketingAnalytics #Berlin2024 #InnovationInMarketing #AnalyticEdge #Meta #MarketingScience

Last week, Craig Aron from Qortex attended the AdTech Economic Forum, where a group of industry visionaries discussed the pivotal reimagining of our digital advertising ecosystem. Here are our takeaways: 🔹 We’re witnessing an unprecedented time to innovate in adtech, akin to the programmatic surge in the late 2000s. 🔹 Despite market volatility, the opportunity for building substantial adtech enterprises is significant. 🔹The current investing environment is shaping a more strategic, private venture landscape, ripe for smart consolidations. 🔹The evolution of data utilization, beyond third-party cookies, is unlocking new value for independent adtech to thrive alongside giant platforms. 🔹 CTV remains a playground for innovation, due to it's current fragmented nature. This summit was more than a gathering; it was a crystal ball into the AdTech future, aligning perfectly with Qortex’s mission to provide the deepest understanding of video. The conversation has shifted — it's no longer about the channels or audiences alone but about understanding and utilizing the content that resonates with consumers. We're excited to be part of this journey, shaping an AdTech revolution with intelligence at its core. #Qortex #AdTech #AI #Innovation #DigitalAdvertising

Introducing entertainment’s new intelligence agent - Plexie ✨ Imagine having the world’s most powerful analysis team, wielding the entertainment’s largest datasets, at your fingertips 24/7... Meet Plexie - Parrot Analytics' AI agent built to power answers to your most complex entertainment industry questions.

In a pivotal report from AdExchanger, Kepler Group has shed light on an evolving trend that's set to revolutionize the adtech landscape: the convergence of media and creative. Gone are the days of siloed operations. As we surge into an era of unprecedented personalization, top experts from both creative and media teams are actively seeking innovative tools that intertwine design with data. This isn't just about collaboration; it's a full-blown courtship. The goal? To forge ads that are not only visually captivating but are also precisely tailored to the audience through sophisticated data analytics. Stay tuned as we keep our finger on the pulse of this dynamic synergy. The winds of change are here, and they're heralding a new chapter of targeted creativity that promises to redefine how we think about advertising. #Adtech #MediaAndCreative #Personalization #Innovation #AdvertisingTrends

TECHCRUNCH, NINE YEARS AGO FORETHOUGHT FLASHBACK Three years ago today, on June 10, 2021, Zeta made it's debut on the New York Stock Exchange as #ZetaGlobal (NYSE: ZETA) As it only been a year, it’s amazing to see how far we’ve come. The vision of the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple. By unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. I am older than sand, although one advantage is that time gives you experience. For example, This TechCrunch interview happened 3293 days ago, or NINE years AGO ON June 5, 2015.#Please #Watch John Sculley and #CoFounder, #Chairman & #CEO David A Steinberg from Zeta Global. #MONDAY #MEMORY: The #visonaries explain how leveraging data analytics and cloud data will help #Fortune1000 companies track #consumer #engagement. It was back when we still cut our loaves of bread, and the phone just made calls. #Reporter Matthew Lynley #bigdata #analyst and #reporter nailed it, catching all the insights in the #TechCrunch #NY office. Talk about #EDITORIAL #FORESIGHT. Since #2015, TechCrunch has been our go-to for breaking emerging tech news. They’ve also grown faster than your favorite startup’s #userbase. TODAY: Zeta's enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices globally. Zeta Global: Where industry experts and business legends meet. The Team #Nostradamus of #Technology #TechNostalgia #TechCrunch #ZetaGlobal #DataAnalytics #CloudData #TechLegends #FlashbackAlert for the #Uber, #Subway, #Bike or #Car #commute #Watch #video #entrepernuer TV #mayIintroducetoyou #theactyouveknownforalltheseyears #Itswonderful #tobehere #Itscertainlyathrill #Guaranteedtoraiseasmile #Youresuchalovelyaudience #Wedliketoakeyouhome https://lnkd.in/edjBwWsu Zeta Global: Where industry experts and business legends meet. The Team #Nostradamus of #Technologyn #TechNostalgia #TechCrunch #ZetaGlobal #DataAnalytics #CloudData #TechLegends #techcrunch https://lnkd.in/edjBwWsu #FlashbackAlert #MustWatch #video for the #Uber, #Subway, #Bike or #Car #commute on #entrepernuer TV #forecasting #GenAI #10 #yearsago

🚀 The FUTR North America conference just wrapped up in NYC, and it was packed with insights that can elevate your brand’s strategy! Our CEO, Brian Kittelson has distilled the 🔑 Top 5 Takeaways from FUTR Group North America for Amplifying Conversion: 1️⃣ Treat Social Media as a Marketplace: Think beyond engagement—consider social media as a comprehensive platform for discovery, engagement, and transactions all in one place. 2️⃣ Transform Push Channels into Conversational Commerce: Make your traditional channels like email commerce-friendly to engage consumers directly within the platform, boosting conversion rates. 3️⃣ Go Beyond the Screen with Brand Activations: Deepen your brand’s connection by extending experiences beyond digital, fostering a stronger sense of community and loyalty. 4️⃣ Shift Focus from CAC to LTV: Prioritize long-term value over short-term gains by maximizing the lifetime value of your customers. 5️⃣ Utilize AI for Rapid Micro-Experiments: Use AI-powered micro-experiments to discover incremental revenue opportunities, doubling your innovation and profitability. How is your brand adapting to these trends? Let’s connect and share insights! #FUTRNorthAmerica #MarketingTrends #BrandStrategy #DigitalTransformation #AIinMarketing

The FUTR North America conference brought some compelling insights for elevating brand strategy. Our CEO, Brian Kittelson, highlights actionable takeaways—from treating social media as a marketplace to leveraging AI for smarter decision-making. If you're interested in how these strategies can support your business growth, watch the video and connect with Brian for more information. #FUTR #BusinessGrowth #MarketingStrategy #AI #CustomerEngagement