Qortex

Join us next week at #CTVAdDays during the "Live Sports Advertising in the Era of Streaming" panel featuring our very own Zack Rosenberg! In this session, we’ll explore: 🎯 Real-Time Targeting and Programmatic Bidding: Discover how to reach your audience during live sports events. 📱 Second-Screen Experiences and Companion Apps: Learn how to enhance viewer engagement with innovative technologies. 📺 Incremental Live Inventory with Split-Screen Ad Formats: Uncover new opportunities to maximize ad visibility during live broadcasts. 🏟️ Connecting with Live Audiences Beyond the Commercial Break: Strategies for maintaining engagement with viewers throughout the game. 👉 Register for your pass and mark your calendars. We'll see you there! https://lnkd.in/gy3x4nkW #CTVAdDays #livesports #advertising #streaming #qortex #OTT #CTV Dataxis

In the midst of Q4, publishers STILL have a prime opportunity to maximize their ad revenue during one of the biggest spending seasons of the year 👇🏻 💰 U.S. ad spend is expected to hit $397 billion in 2024 (yes, that's with a B) and includes $16 billion specifically allocated to political and issue advertising. A recent Madison and Wall study backs this estimate and projects a 7.2% growth in ad spend for the year (10.5% when including political ads). 📈 This growth in the ad market offers publishers an exceptional opportunity, but to capture these dollars effectively, publishers need flexible, efficient ad formats that perform well in today’s digital landscape. ⭐️ Enter On-Stream and In-Image ads — two innovative formats that can help publishers optimize revenue. These turnkey, no-code solutions, available through Magnite Control Center and Amazon Connections Marketplace, enable publishers to deploy and optimize ad content quickly, capturing more revenue and maximizing engagement. 📅 There is still time to activate for Q4. Book a meeting with us today: bit.ly/3YlrC5W #advertising #onstream #inimage #dgitailmarketing #monetization

🎉 Our new Creative Gallery is now live: qortex.ai/creative-gallery "The cinematic design of the Creative Gallery was crafted to help advertisers visualize their campaigns in real-world environments. We wanted to make sure the gallery is not just a functional tool but an immersive experience, showing how our formats naturally blend into different media landscapes." Our award-winning ad formats, In-Image and On-Stream, are designed to fit into the natural flow of content consumption. The In-Image format overlays ads directly on top of pictorial content, while On-Stream does the same for video content. Both are engineered to be visually engaging without disrupting the user experience, ensuring your audience can engage with content without unwanted interruptions. #adtech #advertising #inimage #onstream #creatives

🤖 Curious about AI but not sure where to start? How about here: https://lnkd.in/enjRiysU We get it — artificial intelligence can seem overwhelming, especially in the fast-paced world of marketing. That’s why we created our white paper, "All About AI: An Advertiser's Guide to Artificial Intelligence & Algorithms." This guide breaks down AI in a way that’s easy to understand, even for those new to the concept. Here’s what you can expect: - Simplified Explanations: We demystify AI technology and its applications in advertising. - Real-World Examples: Learn how brands like yours are using AI to enhance their marketing efforts. - Practical Tips: Discover straightforward strategies to start leveraging AI in your campaigns today. Whether you’re a seasoned marketer or just starting out, this guide is designed to make AI accessible and actionable. 👉🏻 Ready to dive in? Download your copy now: https://lnkd.in/enjRiysU #AI #advertising #AIinadvertising #AIinmarketing #marketingmadeeasy #digitalmarketing #marketingautomation

Here's another streamlined way for brands to advertise on video web or CTV, unlocking relevant publisher inventory. Then add in contextual insights, and it's a perfect way to reach targeted consumers.

We are proud to announce that Qortex is now a solution vendor in the #AmazonConnectionsMarketplace, offering incremental revenue opportunities with On-Stream and In-Image ad formats.  Filled through programmatic and direct demand, these ads require zero creative lift and are configured to the publisher's preferred frequency and duration. 📺 With video consumption accounting for 82% of global website traffic (Synthesia, 2024), On-Stream enables publishers and advertisers to optimize for audience attention. On-Stream ads are delivered during the video content, in addition to their pre-roll or mid-roll ads. On average, publishers will earn 25-30% more per stream, with audiences preferring it 9:1 with 6.8x greater attention (Viant, 2022). 🖼️ Similarly, In-Image allows publishers to generate incremental revenue by placing ad overlays and flyouts on their proprietary images — capturing audiences where their attention is greatest and boosting viewability. Activate, test, and earn on in-video and in-image advertising through Amazon Connections Marketplace. Learn more: https://lnkd.in/eDypbc7h #monetization #videoadvertising #imageadvertising #qortexai

"On-Stream is a unique format that draws demand partners in. Existing creatives can be leveraged, so advertisers have virtually zero lift to get a campaign live. The format really sets itself apart because it is programmatically filled, making adoption and activation incredibly easy. This format is a monetization opportunity for short form and live videos, as well as direct sold or PMP campaigns.” You heard it directly from 2024's Top Woman in Media & Ad Tech, Vanessa Eng 🙌🏻 Learn more about our formats: bit.ly/3Um918u #amazonconnectionsmarketplace #amazonpublisherservices #monetization #videoadvertising #qortexai #onstream #womeninprogrammatic #womeninadtech

We are proud to announce that Qortex is now a solution vendor in the #AmazonConnectionsMarketplace, offering incremental revenue opportunities with On-Stream and In-Image ad formats.  Filled through programmatic and direct demand, these ads require zero creative lift and are configured to the publisher's preferred frequency and duration. 📺 With video consumption accounting for 82% of global website traffic (Synthesia, 2024), On-Stream enables publishers and advertisers to optimize for audience attention. On-Stream ads are delivered during the video content, in addition to their pre-roll or mid-roll ads. On average, publishers will earn 25-30% more per stream, with audiences preferring it 9:1 with 6.8x greater attention (Viant, 2022). 🖼️ Similarly, In-Image allows publishers to generate incremental revenue by placing ad overlays and flyouts on their proprietary images — capturing audiences where their attention is greatest and boosting viewability. Activate, test, and earn on in-video and in-image advertising through Amazon Connections Marketplace. Learn more: https://lnkd.in/eDypbc7h #monetization #videoadvertising #imageadvertising #qortexai

🤖 More than 250 million people worldwide have used #AI tools. Where do you fall in terms of adoption? It might surprise you that you've already utilized AI and might not have known it because it's seamlessly embedded into your day-to-day activities. - 78.5% of people use email spam filters - 62.2% of people use chatbots for customer service - 50.6% of people use wearable fitness device - 48.5% of people use algorithmic recommendations - Over 45% of US households own a smart speaker (70% to check the daily weather) We imagine a world where commercial usage of AI will be just as common, seamless, and practical as the personal usage of AI has become. #AIinadvertising #datascience #machinelearning

"I’m thrilled about the opportunity Qortex and Magnite are cultivating for both publishers and advertisers. On-Stream and In-Image are monetization vehicles that will initially bolster revenue for publishers, and ultimately, the ad format will provide greater depth in engagement. The user experience isn’t hindered because the formats are non-intrusive by design, and a brand's message is better received since it's being delivered when attention is highest. In short, this is an incremental revenue opportunity for publishers and a brand-building gem for advertisers.” We couldn't have said it better ourselves Ben Abbatiello 👏🏻👏🏻👏🏻 Read the full blog on our website: bit.ly/4femZS6 #magnitecontrolcenter #monetization #videoadvertising #qortexai #onstream #inimage