Plan.Grow.Do.’s Post

🤔 B2B Buying Landscape is Changing – Are You Aware? Today’s B2B buyers are more informed, connected, and self-reliant. Traditional sales strategies are no longer enough to capture their attention or win their trust. What does this mean for businesses? It’s time to adapt. 🔑 Here’s what modern buyers expect: Relevant insights: They value tailored solutions over generic pitches. Social proof: Peer reviews, case studies, and community recommendations influence their decisions. Engagement over transactions: Building trust and adding value matters more than the hard sell. 💡 How can you evolve your approach? Be present where your buyers are: Online communities, events, and social platforms. Focus on thought leadership: Share expertise that solves problems and sparks conversations. Leverage technology: Use tools like Zintlr to find and know more about your Prospects and Personalize your pitch. It’s time to move on from outdated strategies and adapt to the new era of B2B buying. How is your team evolving to keep up? Let’s discuss in the comments 👇 #B2BSales #ModernBuyers #SalesInnovation #Zintlr

𝗔𝗿𝗲 𝘆𝗼𝘂 𝘁𝗵𝗲 𝗴𝗼-𝘁𝗼 𝗲𝘅𝗽𝗲𝗿𝘁 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗳𝗶𝗲𝗹𝗱, 𝗼𝗿 𝗷𝘂𝘀𝘁 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝘃𝗼𝗶𝗰𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁? In today’s fast-paced digital world, it’s not enough to 𝙟𝙪𝙨𝙩 sell—you need to get known for something meaningful. Over half of B2B buyers are on social media, bombarded by messages to buy, buy, buy. What stands out? Trust, expertise, and value. Here’s how: - Share insights about industry shifts. - Engage with the community by encouraging debate and offering your unique perspective. - Build trust by sharing how you help, not just what you sell. Don’t just connect, become a trusted voice that people remember. 🌟 Learn more ➡️ https://lnkd.in/erRRvvd8 #ThoughtLeadership #B2BSales #B2BNetworking #Sales #BrandManagement #B2BIndustry

Understanding buyer personas is crucial in B2B settings, where the buying process is often complex and involves multiple decision-makers. Buyer personas are invaluable tools that empower businesses to connect with their audience on a deeper level, tailor their offerings to specific needs, and ultimately drive more effective marketing, sales, and product strategies. Therefore knowing your buyers inside out is crucial! Let's talk: info@bnb-ites.com ##B2BInsights #KnowYourBuyers #buyerpersonas

🚨 The #1 ovelooked mistake that is killing your B2B sales: Obsessing over conversion when you have: - New buyer personas - New industries - New products Take a minute to really look at the image: 🟢 The green touchpoints? That’s where everyone fights for attention ⚪ The grey touchpoints? That’s where most brands miss out— key stages like helping buyers define their needs, explore options, and build internal consensus. 🔑 Here’s the key: If you’re only focusing on the green areas, you’re competing for attention in crowded spaces. The real opportunity lies in the grey areas- where decisions take shape, and preferences are built long before conversion. 💡 Meet buyers earlier, guide their journey, and become the clear choice when they’re ready to convert. 🔥 Your turn: Which grey touchpoint do you need to prioritize?

Let’s face it - flexibility is key, especially in this economy. As a demand generation company, we have to listen to our client’s needs. In the B2B market, where the landscape is ever-evolving - being adaptable is paramount. The truth is, clients want to explore different channels, test new strategies, and pivot quickly based on market shifts yet, we keep seeing that traditional contracts with lengthy commitments no longer align with these dynamic demands. At DemandZEN, we get it. We embrace flexibility. No more minimum 12-month contracts that tie you down! Here's the kicker: Many of our clients choose to stay with us because they witness the tangible results we deliver. Listen to what your prospects say, understand their needs, and pivot your services. Active listening - Better relationships - More sales #b2bsales #b2bleadgeneration #b2bmarketing #marketing #demandgeneration

🛑 Is your #B2B #positioning falling flat? 🛑 In today’s crowded B2B tech landscape, "feature/function, good enough" just won’t cut it anymore. Executive buyers are tired of the noise—they want solutions to real problems, not a laundry list of specs. 🔑 What do they care about? - Clear, results-driven messaging - Business outcomes over tech talk - A partner who understands their challenges If you’re still talking about how your product works instead of what it can do for their business, it’s time to rethink your strategy. 🚀 Now’s the time to pivot: Learn how to stand out and create real value for your buyers. #B2BSales #ExecutiveBuyers #SalesStrategy #OutcomesOverFeatures #B2BTech #SalesInnovation https://lnkd.in/eHpehXN5

Don’t just throw sales tactics at a wall to see what sticks. At Broadley Speaking, we’ve been perfecting the art of strategic B2B sales & marketing for decades. Whether you’re battling long and complex sales cycles or struggling to find the right decision-makers, our proven strategies deliver results. Let’s talk about what will work for your business. Connect with Managing Director, Brooke P., for an informal discovery call, or visit https://lnkd.in/gge7sn68 to learn more. #B2BSales #B2BMarketing #B2BSalesAndMarketing #Growth #NewBusiness

B2B sales and marketing comes down to the power of three. Three strands, all distinct, yet equally important and supporting each other. Firstly, identify the most promising opportunities with precise, real-time, granular data that pinpoints your ideal customer. Our machine learning and AI-powered data products do this faster and easier than ever before. Secondly, create opportunities by delivering high-value, trust-building content across all the platforms your audience uses Finally, capitalise on these opportunities with a multichannel and consultative approach to sales - far more effective than the old pick-up-the-phone strategy. Take a look below to see how we support you with all three strands. #B2BSales #B2BMarketing #AIinSales #DataDrivenSales #SalesOutsourcing