Planwell’s Post

𝗦𝘁𝗶𝗹𝗹 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴? 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗟𝗲𝗮𝗽 – 𝗚𝗲𝘁 𝗬𝗼𝘂𝗿 𝗧𝗶𝗰𝗸𝗲𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗟𝘂𝗰𝗿𝗮𝘁𝗶𝘃𝗲 𝗟𝗶𝘃𝗲 𝗘𝘃𝗲𝗻𝘁! What would you do if you only had to sell 2 days out of the year? 😲 The Lucrative Live Event will teach you everything you need to know to sell from a stage, plan and organize your own events, and make sure you can fill seats without breaking a sweat. 🤯 I know Sales UpRising knows what they are talking about that's why I signed up to be an exhibitor! It is so worth your time! Here’s what you’ll get: 🌟 A 74-page workbook packed with templates, processes, agreements, event budgets, and more! 🌟 Expert strategies to elevate your sales game 🌟 Hands-on guidance to host your own profitable events If you’re at a place in your business where you’d like to spend less time selling while earning more revenue, then The Lucrative Live Event is for you. 🥳 Join Sales UpRising (and Work Smarter Digital!) on July 25-26 at the Sheraton Reston Hotel in Northern Virginia. Link in the comments!! #revenueboost #salessuccess #businessgrowth #businessgoals

𝗦𝘁𝗶𝗹𝗹 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴? 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗟𝗲𝗮𝗽 – 𝗚𝗲𝘁 𝗬𝗼𝘂𝗿 𝗧𝗶𝗰𝗸𝗲𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗟𝘂𝗰𝗿𝗮𝘁𝗶𝘃𝗲 𝗟𝗶𝘃𝗲 𝗘𝘃𝗲𝗻𝘁! What would you do if you only had to sell 2 days out of the year? 😲 The Lucrative Live Event will teach you everything you need to know to sell from a stage, plan and organize your own events, and make sure you can fill seats without breaking a sweat. 🤯 I know Sales UpRising knows what they are talking about that's why I signed up to be an exhibitor! It is so worth your time! Here’s what you’ll get: 🌟 A 74-page workbook packed with templates, processes, agreements, event budgets, and more! 🌟 Expert strategies to elevate your sales game 🌟 Hands-on guidance to host your own profitable events If you’re at a place in your business where you’d like to spend less time selling while earning more revenue, then The Lucrative Live Event is for you. 🥳 Join Sales UpRising (and Work Smarter Digital!) on July 25-26 at the Sheraton Reston Hotel in Northern Virginia. Link in the comments!! #revenueboost #salessuccess #businessgrowth #businessgoals

If you are new to SosHouse, you may not know that I spent the first few years of my career managing large-scale marketing events. Event Marketing taught me so many things about consumers and how they like and choose to engage with the businesses and brands they encounter. If you are getting ready to plan an event to promote your business, here are some items to consider: 1. Think it through! Understand why you're hosting the event. Is it for brand awareness, lead generation, customer appreciation, or product launch? Once you know that, set measurable goals such as the number of attendees, engagement level, or sales targets. 2. Get personal. Offer personalized experiences to make attendees feel valued and engaged. Be authentic! You're customers don't need to be "sold" - they've already shown up. Share with them your story and why you love to do what you do. 3. Be flexible. On the day, there's always that one "thing" that is wonky - something doesn't show up, a vendor arrives late, or the weather... take a deep breath and know that tiny hiccups aren't the focus - your attendees are! 4. Location, Location, Location The location isn't just important for overall attendance; it affects how you and your vendors set up and break down. Whatever you do, don't forget about where everyone (attendees and vendors) is going to park! 5. Review what you've learned. The event went well! Now, it's time to gauge your return on investment—new sales, new clients, new contacts. Quantify and qualify the results so you know if the event is worth pursuing again. BONUS: Have fun! 💃 There will be stressors of the day, but you have your goals, you've done your planning, and now it's time for your business to shine! Don't sweat the small stuff - enjoy it. 📸 - 4th of July Block Party at Brier Creek Shopping Center in Raleigh, NC (2016). #smallbusiness #smallbusinessowners #events #eventplanning

One of the most frustrating misconceptions about event marketers is that we’re glorified party planners. 🤦♀️ Don’t get me wrong, any event marketer worth their salt should be able to throw a great party. But there’s a lot more that goes into planning and executing excellent, strategic events than meets the eye. The best event marketers I know are an extension of their sales, customer success, product, and marketing teams. They bring the goals of all of these departments together and plan events that showcase a brand, culture, and product to generate renewals, expansions, and new deals. In short, the work it takes to get customers and prospects to enjoy an event while still accomplishing business goals is *way* more complicated than choosing a burrito bar or Jimmy John’s for the next office function’s catering. #eventmarketing #eventplanning

5 event strategies that you need to know and understand   No more You can link every event type to one of these strategies You right away have the key purpose of your event And you understand the possible goals of your event   If you apply this to your events you always have the purpose and choice of objectives filled in before the start. The beginning of strategic event management.   Next step frame your events and select the smart KPIs per event type to measure your objectives on results achieved. More to follow soon.   You can try it yourself….   Ask for the pdf version in the comments if you want it. #eventstrategy #eventmarketing #eventmanagement #b2bmarketing #eventprofs

Las Vegas Marketers, come join the first American Marketing Association Las Vegas Chapter event of the season! Check out the event info and RSVP link below ⬇

Peer to peer learning and sharing of experiences is central to the approach taken by Alliance of Independent Agencies in support of its members. There is even greater value when not just agency leaders but members of the wider team get in a room with their peers (in talent, new business, sustainability, diversity, AI etc) - so much more valuable than meeting virtually. Have a look at the activities that are coming up https://lnkd.in/eqy_syJ7 #peertopeer #learning #sharing #collaboration #goodcommunication

Does your venue ‘sell itself’? Of course not.  But on occasion, might we, or our team, rely on the venue to ‘sell itself’? Not only do I actually hear sales office team members refer to this (“once we get them in for a showround, the place sells itself”) even subconsciously relying on a venue to sell itself, is like 🤞in sales…..we just can’t do it. I’ve always believed in our industry, that in a buoyant market, anyone can sell. It’s when ·       there is a slight dip in demand ·       a shiny new competitor opening ·       a non-repeat booking (which usually makes our month every year) or ·       when we lose one member of the team that’s when our absolute minimum standard habits and non-negotiables really prove their value. Or that’s when we spot it. We haven’t actually been as tight on the habits as we should have been or we haven't had the right habits…..and that will cost us, sometimes for months. I’ve been there. I’ve definitely learnt from it! Our Event Sales Superstars attending our training day on Monday will come away with ideas for proven better habits. There will also be additional training coming, (online, short and fabulous value for money) which will focus on establishing and maintaining essential and impactful M&E sales office habits to keep your business balanced. DM me, or comment HABITS below for me to keep you updated on these. Because in an M&E sales office, if we always do what we said we would do, when we said we would do it, the job is already 50% done and 100% easier.

"Join us for an exclusive dinner where you can network with others and learn more about our XYZ product" 🤮🤮🤮🤮🤮 I LOVE 😍 hosting invite-only, super focused dinners with your target buyer. I HATE ❌ the idea of having "content" at those dinners. Does anyone actually think people (aka your prospects and customers) want to attend a dinner that feels like a timeshare sales pitch for your product? Time and time again, I see companies sending invites to great events but sabotaging their chances of getting people to show up by having "short presentations" at these events. Here's a novel idea: let people converse naturally..... you know..... like what happens at a "regular meal." I promise. It works. If the attendees are a mix of your customers & prospects, you'll naturally generate new sales opportunities coming out of these dinners. The key isn't to force it. In fact, it's the exact opposite. Make these events feel like "friends of friends getting dinner" and not a "networking event with a presentation," and amazing results will follow. Take it from someone (me!) who helped organize quarterly dinners in NYC for our target buyer at my last in-house Director of Demand Gen role. Those dinners started as one table with 5 people attending to having to rent a private room each time with attendance ranging from 20-30, with over 50% of those being prospects each month. The formula is simple: bring people together who are like-minded and would enjoy each other's company. Have a great time. Don't force or "pitch" anything. The results will follow. P.S. Shoutout to the 🐐 Smith & Wollensky Restaurant Group, Inc.. for being an amazing venue for these quarterly dinners we hosted in '21 and '22! #B2BSaaSDemandGeneration #B2BMarketing #EventMarketing

POV: Your event revenue is in its flop era 📉 Sure, you could focus on driving more registrations or tweaking your ticket price. But are you maximizing the event leads you're already generating? If your face looks like 😬 this 😬 right now, check out our new guide to read how other event pros are updating their pre-event processes and registration forms to give their Sales and Marketing teams the ol' razzle dazzle ✨👇 https://lnkd.in/gUnggDYN #eventmanagement #eventmarketing