Planwell’s Post

𝗦𝘁𝗶𝗹𝗹 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴? 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗟𝗲𝗮𝗽 – 𝗚𝗲𝘁 𝗬𝗼𝘂𝗿 𝗧𝗶𝗰𝗸𝗲𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗟𝘂𝗰𝗿𝗮𝘁𝗶𝘃𝗲 𝗟𝗶𝘃𝗲 𝗘𝘃𝗲𝗻𝘁! What would you do if you only had to sell 2 days out of the year? 😲 The Lucrative Live Event will teach you everything you need to know to sell from a stage, plan and organize your own events, and make sure you can fill seats without breaking a sweat. 🤯 I know Sales UpRising knows what they are talking about that's why I signed up to be an exhibitor! It is so worth your time! Here’s what you’ll get: 🌟 A 74-page workbook packed with templates, processes, agreements, event budgets, and more! 🌟 Expert strategies to elevate your sales game 🌟 Hands-on guidance to host your own profitable events If you’re at a place in your business where you’d like to spend less time selling while earning more revenue, then The Lucrative Live Event is for you. 🥳 Join Sales UpRising (and Work Smarter Digital!) on July 25-26 at the Sheraton Reston Hotel in Northern Virginia. Link in the comments!! #revenueboost #salessuccess #businessgrowth #businessgoals

If you are new to SosHouse, you may not know that I spent the first few years of my career managing large-scale marketing events. Event Marketing taught me so many things about consumers and how they like and choose to engage with the businesses and brands they encounter. If you are getting ready to plan an event to promote your business, here are some items to consider: 1. Think it through! Understand why you're hosting the event. Is it for brand awareness, lead generation, customer appreciation, or product launch? Once you know that, set measurable goals such as the number of attendees, engagement level, or sales targets. 2. Get personal. Offer personalized experiences to make attendees feel valued and engaged. Be authentic! You're customers don't need to be "sold" - they've already shown up. Share with them your story and why you love to do what you do. 3. Be flexible. On the day, there's always that one "thing" that is wonky - something doesn't show up, a vendor arrives late, or the weather... take a deep breath and know that tiny hiccups aren't the focus - your attendees are! 4. Location, Location, Location The location isn't just important for overall attendance; it affects how you and your vendors set up and break down. Whatever you do, don't forget about where everyone (attendees and vendors) is going to park! 5. Review what you've learned. The event went well! Now, it's time to gauge your return on investment—new sales, new clients, new contacts. Quantify and qualify the results so you know if the event is worth pursuing again. BONUS: Have fun! 💃 There will be stressors of the day, but you have your goals, you've done your planning, and now it's time for your business to shine! Don't sweat the small stuff - enjoy it. 📸 - 4th of July Block Party at Brier Creek Shopping Center in Raleigh, NC (2016). #smallbusiness #smallbusinessowners #events #eventplanning

Does your venue ‘sell itself’? Of course not.  But on occasion, might we, or our team, rely on the venue to ‘sell itself’? Not only do I actually hear sales office team members refer to this (“once we get them in for a showround, the place sells itself”) even subconsciously relying on a venue to sell itself, is like 🤞in sales…..we just can’t do it. I’ve always believed in our industry, that in a buoyant market, anyone can sell. It’s when ·       there is a slight dip in demand ·       a shiny new competitor opening ·       a non-repeat booking (which usually makes our month every year) or ·       when we lose one member of the team that’s when our absolute minimum standard habits and non-negotiables really prove their value. Or that’s when we spot it. We haven’t actually been as tight on the habits as we should have been or we haven't had the right habits…..and that will cost us, sometimes for months. I’ve been there. I’ve definitely learnt from it! Our Event Sales Superstars attending our training day on Monday will come away with ideas for proven better habits. There will also be additional training coming, (online, short and fabulous value for money) which will focus on establishing and maintaining essential and impactful M&E sales office habits to keep your business balanced. DM me, or comment HABITS below for me to keep you updated on these. Because in an M&E sales office, if we always do what we said we would do, when we said we would do it, the job is already 50% done and 100% easier.

"Join us for an exclusive dinner where you can network with others and learn more about our XYZ product" 🤮🤮🤮🤮🤮 I LOVE 😍 hosting invite-only, super focused dinners with your target buyer. I HATE ❌ the idea of having "content" at those dinners. Does anyone actually think people (aka your prospects and customers) want to attend a dinner that feels like a timeshare sales pitch for your product? Time and time again, I see companies sending invites to great events but sabotaging their chances of getting people to show up by having "short presentations" at these events. Here's a novel idea: let people converse naturally..... you know..... like what happens at a "regular meal." I promise. It works. If the attendees are a mix of your customers & prospects, you'll naturally generate new sales opportunities coming out of these dinners. The key isn't to force it. In fact, it's the exact opposite. Make these events feel like "friends of friends getting dinner" and not a "networking event with a presentation," and amazing results will follow. Take it from someone (me!) who helped organize quarterly dinners in NYC for our target buyer at my last in-house Director of Demand Gen role. Those dinners started as one table with 5 people attending to having to rent a private room each time with attendance ranging from 20-30, with over 50% of those being prospects each month. The formula is simple: bring people together who are like-minded and would enjoy each other's company. Have a great time. Don't force or "pitch" anything. The results will follow. P.S. Shoutout to the 🐐 Smith & Wollensky Restaurant Group, Inc.. for being an amazing venue for these quarterly dinners we hosted in '21 and '22! #B2BSaaSDemandGeneration #B2BMarketing #EventMarketing

Las Vegas Marketers, come join the first American Marketing Association Las Vegas Chapter event of the season! Check out the event info and RSVP link below ⬇

Peer to peer learning and sharing of experiences is central to the approach taken by Alliance of Independent Agencies in support of its members. There is even greater value when not just agency leaders but members of the wider team get in a room with their peers (in talent, new business, sustainability, diversity, AI etc) - so much more valuable than meeting virtually. Have a look at the activities that are coming up https://lnkd.in/eqy_syJ7 #peertopeer #learning #sharing #collaboration #goodcommunication

Success in Event Management (and Life) Starts with Showing Up!! In event sales, every day is a mix of challenges and opportunities. Some days, the leads pour in effortlessly. Other days, it feels like you're pushing uphill. But the key to long-term success? Consistency. Showing up with enthusiasm, following up with intent, and adapting to challenges—that's what turns a “maybe” into a “yes.” Whether it’s booking a dream event, securing a partnership, or simply making a client’s experience seamless, every small effort adds up! Events are not just about transactions; it’s about trust, relationships, and persistence. So here’s to the follow-ups, the late-night emails, the creative pitches, and the unwavering belief that every “no” is just a step closer to the next “YES!” Keep showing up, and success will follow! 💪✨ #EventSales #Motivation #SuccessMindset #KeepShowingUp

So I played a little with the thought of spending 100k in two ways. Big Trade Show Booth vs. Intimate Dinner Series Let's dive in. I've been staring a $100K event budget last week IBTM World and thinking about ROI in a whole new way. Option A - The "Traditional" Route 400 sq ft booth space: $45K Custom booth design: $30K Shipping & drayage: $8K Staff travel & hotels: $12K Swag & materials: $5K Result? 3 days of hoping the right people finds you among hundreds of other booths Option B - The Relationship Route 4 intimate regional dinners ($25K each): Luxury venue & dining: $12K Team travel: $8K Event planning: $5K Results? 4 evenings of focused time with hand-picked prospects whom you actually want to work with. Here's what keeps running through my mind: The average trade show attendee spends 5 hours wandering the floor. Only 38% visit company websites after booth interactions. And 46% of trade show leads never get a proper follow-up. Meanwhile, when you share a meal with someone, actually listen to their challenges, and build real trust... that's not just networking. That's relationship building. Yes, the booth might get you 500+ badge scans. But how many of those turn into meaningful connections? Real partnerships aren't built in 5-minute booth conversations between free pen giveaways. This isn't about giving the team a fancy 3-day "work vacation" at a convention center. It's about creating the right environment for genuine business relationships to form. What would you choose? Mass exposure or focused relationship building? Drop a 🤝 if you believe business is built on relationships, not booth traffic. #BusinessStrategy #RelationshipBuilding #EventMarketing

POV: Your event revenue is in its flop era 📉 Sure, you could focus on driving more registrations or tweaking your ticket price. But are you maximizing the event leads you're already generating? If your face looks like 😬 this 😬 right now, check out our new guide to read how other event pros are updating their pre-event processes and registration forms to give their Sales and Marketing teams the ol' razzle dazzle ✨👇 https://lnkd.in/gUnggDYN #eventmanagement #eventmarketing

An image that any Marketer organising an event wishes to see. A packed out room. Yesterday, we hosted the 19th Global Sales Transformation event - our 17th at the iconic London Stock Exchange. As any event marketer will tell you, there’s nothing more rewarding than seeing a full room, bums on every seat, a testament to the hard work that goes into planning and logistics. I might be biased, but I truly believe there’s no other sales-related event that delivers this level of value. It’s not just about mastering the mechanics of sales but actually, it’s about shifting perspectives and encouraging innovative thinking in the way we approach the sales profession. What sets GST apart? It’s the balance we strike: an intimate setting coupled with world-class speakers from academia and sales practitioners. Salespeople crave relevance, and there’s nothing more impactful than hearing directly from peers about what works in today’s dynamic environment. I guess we have to start planning next year’s 20th Global Sales Transformation event now 🤣 A massive thanks to the speakers and the incredible Consalia team for making this happen. Your participation is what turns a vision into a room full of engaged, inspired attendees 👏👏👏 David Beare Elizabeth Stokoe Luke Skinner Birgitte Pingel David Mines Dr. Ryan O'Sullivan