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Recently, I responded to a LinkedIn Collaborative Article about what I wish I would have known when starting my Marketing career. There's a lot I wish I knew, but do you know what topped the list? ⭐ How to align my work with our company's larger strategy. ⭐ That's why I am thrilled that today is launch 🚀 day for SUMthing for marketing professionals, called, The StartUp Marketer. With SUM, we're sharing articles, newsletters, and other resources to help marketers excel in their careers and see measurable results. Here's what's to come soon: 🎤 A podcast with host Koka Sexton & other marketing leaders on all things startup marketing 📕 Courses for you to learn marketing fundamentals from how to build your content strategy to demand gen's foundations 👩💼 Networking with your fellow startup marketing peers to learn what's worked for them and how we can forge a bright ☀ future for our industry. Learn more about SUM and how you can get involved: https://lnkd.in/gVv_u_mR #startupmarketing #marketingtips #contentmarketingstrategy

𝙒𝙝𝙖𝙩 𝙄 𝙇𝙚𝙖𝙧𝙣𝙚𝙙 𝙤𝙣 𝙩𝙝𝙚 28𝙩𝙝 𝘿𝙖𝙮 𝙤𝙛 𝙈𝙮 2-𝙈𝙤𝙣𝙩𝙝 𝘾𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚. It’s the 28th day of my learning journey and sharing experiences that help us all grow together. Today’s lesson is: Not everyone will like you, and that’s OK! In life, not everyone will like or support you. When I was a student leader at university, I helped everyone with my whole heart and didn’t want to hurt anyone. However, some of my classmates didn’t like me and would often taunt me. They sometimes disliked my decisions, even when those decisions were in their best interest. On the other hand, many students supported me, and I motivated all my classmates. Whenever someone was struggling, I was always there for them. In life, not everyone will be in your favor. Even if you have a lot of money, people might only support you when you're in front of them. Always keep your eyes open and be cautious about whom you trust. #innovation #management #HumanResources #digitalmarketing #technology #creativity #Future #futurism #Entrepreneurship #Careers #Markets #Startups #Marketing #SocialMedia #VentureCapital #SocialNetworking #LeanStartups #Copywriting #Email #LinkedIn #Growth #Personalbranding

❓ Are you an entrepreneur looking to unlock your startup's full potential? 🚀 Check out this comprehensive mentorship program from Macao Startup Club that will equip you with the essential skills for modern marketing success! 💼 The 3️⃣ key pillars of this mentorship program are: 1️⃣ Social Media Mastery 📱 - Learn how to effectively leverage leading platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube to build meaningful connections with your audience. 🤝 2️⃣ Unlocking the Potential of MarTech 🔍 - Dive into a diverse array of marketing technology tools and platforms to streamline your efforts, personalize campaigns, and deliver relevant content. 📊 3️⃣ Navigating the Event Horizon 🎥 - Master the skills to plan and execute exceptional virtual and in-person events that captivate your audience and position you as a thought leader. 🎙️ By completing this multifaceted program, you'll emerge as a well-rounded marketing professional, combining creativity, technology, and strategic thinking to become an indispensable asset in the modern startup ecosystem. 💪 Don't miss this opportunity to accelerate your career growth and unlock your full potential. Learn more about the Mentorship Program 2024 and apply today! 🚀🌟 Link: https://lnkd.in/gbQUDCJP #startup #marketing #socialmedia #martech #events #entrepreneurship #macau

🌟 Embrace being different! 🌟 Lessons from a session with Polo Aristoy in my startup marketing course last week at Eastern Illinois University! In a world where conformity often takes the lead, the true power lies in being different. Challenge yourself to think outside the box and consider what it would mean to defy the norms. Remember, it's important to think, but not to overthink. Trust your instincts and dare to stand out from the crowd. Your uniqueness is your strength! 💪 #BeDifferent #EmbraceUniqueness #DareToStandOut

Brand marketing for startups? Is it worth it? That was one if the topics I talked about at my Growth & Branding workshop in Tehnopol. I was asked to mentor startups in DIANA NATO program (Defence Innovation Accelerator for the North Atlantic) last week. Having a brand is necessary but brand marketing ROI depends on the phase. Early stage and before having product-market fit, companies get better returns from talking to their users and leveraging channels. Growth stage B2B is different gravy already and for them, strong product and brand help speedrun their attempt to capture market share. The importance of brand marketing continuous to grow as the company matures. I also talked about growth channels, who they are best for, and shared my top tips&tricks for each channel from TikTok to Tradeshows. Thank you Startup Wise Guys for inviting me. #branding #growthmarketing #mentor

Last week I held the first lecture as part of our joint course with the Ukrainian Startup Fund "PRACTICAL MARKETING FOR STARTUPS"🦾. We talked about creating a brand and "love mark", also shared how to increase customer loyalty and how to identify practical steps and tools to convey the values of business to your first customers and partners. Here are the main bullets for those who did not manage to attend the lecture: 📎Products and services are becoming more focused on particular segments and niche specializations. This means that focus and positioning are vital to deliver your value proposition effectively. 📎As a typical startup with lean budgets, it’s better to work on your branding the same way you work on your product development. You are starting with MVB for your MVP. The main components of MVB: Positioning - What makes you different? Naming – What’s your name? Descriptor -  What do you do? Communication – What and who are you talking to? 📎At each stage of developing assets for your startup’s brand you can use various tools and frames for brand modeling, naming and communication. But you should keep in mind that they should be used from the perspective of a start-up - a business operating under conditions of extreme uncertainty. 🧑💻If you'd like to know more follow the link to the record of the lecture: https://lnkd.in/dc76i_8Q 🗓And don’t forget to register for our next lecture about vital marketing tools for the development of startups at an early stage. Registration here: https://lnkd.in/dKiqxZgv

Yung Studio was invited as a speaker to join Empowered Startups’ webinar series. Empowered Startups is a global innovative startup incubator with over 300 early-stage founders on the platform. Our topic was “How to use brand as a growth tool.”  We shared some inspiring real-world examples of how effective branding can drive success in business development, marketing, recruiting, fundraising, and product development. Not only does it unlock defined and differentiated storytelling, it puts speed in your business. We also shared some tips and tricks for founders on first-time brand-building, from forming the right team to creating a cost-efficient process to getting to a GTM brand. It’s so hard to unpack an hour-long webinar into a short memo, but here are our 3 key considerations to build a “MVB” (minimum viable brand): https://lnkd.in/g-VtXYar And, of course, an AI question came up, “Can AI play a significant role in helping startups during the brand launch phase, as it provides cost-efficient methods compared to the traditional methods like hiring influencers? I answered, but I'd love to hear your thoughts from my network here. What do you think? - Special thanks to Zoya Brar for the kind invite. 😺 🙌🏽

What are the biggest mistakes startup founders make? 👀 What should a go-to-market strategy look like? 🤓 How do you identify TA for your new product? How do you start with product positioning? 👀 What is more important - messaging or visuals? 🤓 What are some important metrics when evaluating the success of your marketing strategy/campaign? What do you do when the product ISN'T performing as well as you expected? 😒 And finally, what emerging trends totally change the marketing approach for a new product? This and more in our recent interview on the channel 👇👇

Men have 3.5x more chance to reach 1 million dollars from investors? And only 2% of women owned businesses reach the same number? Say what?! The life of a start-up entrepreneur is not all about roses. And you can take that literally with Shelley Rosen. Founder and CEO of Luxe Bloom, LLC , a Chicago based start-up. I give a few headlights about her lecture during another YTILI | Young Transatlantic Innovation Leaders Initiative session last week: 🚀 The value of a brand is determined by the quality of the experience and the price. 🚀 Your brand is a promise to your target group by enhancing your mission, vision, strategy, internal- and external communication. 🚀 You don’t need to invent new products. Sometimes you just need to modify your product for your target audience to sell and ask more than the competitors. E.g. bagage on wheels instead of dragging bagage around. 🚀 Go disruptive by reducing the number of steps a product needs to travel. E.g. delivering flowers seeds directly from the manufacturer to B2B. An entrepreneur has a lot of different roads and struggles. That’s why to understand the start-up curve is really important. I tell you my story in the curve. I started Revaio 12 years ago. First with my passion for digital marketing. I soon realised that there are a lot of digital marketers and it’s not easy to succeed. The reality was that companies are not waiting for another marketing agency with the same offer. At a moment, I thought I better could quit and started something else. And so my passion for teaching appeared. Later on I started webshops and even a hosting company to see what my passion is and I realised that starting a new project is fun for me and has less risk than hoping that a marketing client stays with me. Now my passion is to give consulting about start-ups, fails and successes. That’s why I launched my Instagram account TheYellowEntrepreneur and soon launching a brand new platform for entrepreneurs. Want to learn more about start-ups and lean-ups? Check my video and let me know your thoughts.

Marketing Strategies for Startups Welcome to Business Enterprising's "Marketing Strategies for Startups." In this video, you'll learn effective marketing techniques specifically tailored for new businesses. We cover everything from identifying your target audience and creating a strong brand identity to leveraging social media, content marketing, and SEO. Gain actionable insights and practical tips to build a robust marketing strategy that drives growth and sets your startup apart from the competition. Perfect for aspiring entrepreneurs and startup founders. Video: https://lnkd.in/eCKPhMTM Online Course: https://lnkd.in/ec9Agbpk #MarketingStrategies #StartupMarketing #Entrepreneurship #BusinessGrowth #DigitalMarketing #BusinessEnterprising