For children's TV executives and creators, having a YouTube strategy is essential because YouTube is as much a marketing platform as it is a content platform. “'Kids are watching YouTube more than they participate in literally any other activity,' Chris M. Williams, founder and CEO of pocket.watch, a company that helps turn YouTube family channels into franchises, told TheWrap. According to a study by Precise TV and Giraffe Insights, 81% of children have recently watched YouTube, exceeding other entertainment sources like video on demand, video games, broadcast TV and TikTok." https://lnkd.in/eUs4UNbN
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YouTube's recaps always offer amazing insights! In 2024, YouTube experienced a massive "Living Room" Boom: 1. TV Streaming Soars: Viewers globally streamed over 1 billion hours daily on their TVs. 2. Sports & Kids Content Shine: Sports TV watchtime grew 30%, with features like "Watch With" allowing creators to provide live commentary. 3. Better Family Controls: New parent codes and seamless profile switching between YouTube and YouTube Kids improved content safety and control. 4. Podcasts Evolve: Over 400M hours of podcasts were watched monthly on TVs, as creators blended audio and video storytelling. (For podcast lovers, YouTube remains the biggest platform for this type of content.) 5. Creators Embrace TVs: 4K uploads rose 35%, and the number of creators earning most of their revenue from TV audiences increased by 30%. 2025 Vision: YouTube plans to expand living room entertainment with new features and opportunities for creators. It will be interesting to see how these trends shape creators’ strategies in the coming year!
As we wrap up 2024, I’m incredibly proud of YouTube’s remarkable growth on TV. Today, viewers want access to a vast library of content - spanning everything from live sports and educational programs to creator-driven entertainment, music, and podcasts. They’re finding it all on YouTube. Viewers across the globe are now streaming over 1 billion hours of YouTube content daily on their TVs. This milestone speaks to a fundamental shift in how people are consuming entertainment. Our creators are at the heart of this success. They’ve optimized their content for larger formats and higher resolutions. In fact, the number of top creators whose content is primarily watched on TV has grown by more than 400% over the past three years, and the number of creators earning the majority of their revenue from TV viewership is up over 30% year over year. YouTube has become a destination for families, with programming from creators like Rachel Accurso (Ms. Rachel) experiencing some of the highest watch times on TV across all YouTube channels in the past year. We’ve made it easier for families to manage their viewing experiences with features like profile switching between YouTube & YouTube Kids, and a new parental control feature for added peace of mind. We’ve seen big growth in specific content categories, particularly sports and podcasts. Viewers turn to YouTube for highlights, analysis, and commentary from both traditional sports broadcasters and their favorite creators. They’re also watching over 400M hours of podcasts monthly on living room devices - thanks to creators like Bailey Sarian whose storytelling captivates audiences. We’ll keep investing in making YouTube the best place for creators and viewers, and empowering creators with the tools they need to succeed. More on the YouTube blog: https://lnkd.in/gZF5W_YQ
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Chief Executive Officer and Chief Content Officer @ entertainmentxtracks | Leading Brand Collaboration Expert
If you are in the kids entertainment licensing business I highly recommend taking 5 minutes to read this article. This article reinforces what Entertainment X Tracks is all about. The rise of Digital Entertainment
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🔮 5 things you need to know 📸 Netflix’s New "Moments" Feature: Netflix now lets viewers save and share scenes, making social sharing easier and driving more viewers to binge! 💬 Reddit Turns Profitable: With nearly 100 million daily users, Reddit’s first profit milestone highlights its potential for building engaged communities around shows. 📉 Instagram Reduces Quality on Low-Views Videos: Less popular videos now display at lower quality. For better reach, creators may want to shift focus to TikTok and YouTube. 📲 Kids Leave Cable for YouTube: With huge drops in Nickelodeon and Disney viewership, streaming is king for younger audiences. 💰 YouTube Ad Revenue Soars: YouTube’s ad revenue hit $8.92B in Q3. Viewer growth here is a clear opportunity for brands and shows. More info here: https://lnkd.in/dmbKxvW4
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Important article from Variety, showing how online video is reducing TV watching time amongst Gen Z. Key takeaways: ⬆ significant increase in per user video hours watched for all major social platforms from 2022 to 2024 📺 video now 59% of time spent on social networks, up from 48% in 2021 🧑 Gen Z prefers social video and livestreams to old school TV and movies This is incredible change in a short period of time. If you move quickly there is tremendous opportunity here. At Gaggl we're combining the Creator Economy and TV, with fully-interactive broadcasts of library content, hosted by creators, for a Gen Z audience. If you're in TV, or interested in the future of media, check out what we're doing. Adam Harris, James Duffield
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YouTube Previews New Features for CTV YouTube continues to enhance its content viewing capabilities on connected TVs (CTV). According to new data, sports content viewing on TVs has increased by 30% year-over-year. YouTube has added features like "multi-view" for watching multiple games simultaneously and "Sunday Ticket" for NFL. Additionally, YouTube reports that users now watch over 400 million hours of podcasts monthly through their TVs. The share of videos uploaded in 4K has increased by 35%, and the number of creators earning most of their revenue from TV content has grown by 30%. YouTube is introducing new elements such as "Watch With," allowing creators to provide their own commentary during games, and "Parent Code" to protect children from unwanted content. Furthermore, YouTube is adding a "Subscribe" button directly in the TV video player, which has increased subscriptions by 40%. https://lnkd.in/eQtvPPEQ
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📺 The shifting landscape of children's Entertainment The transformation of kids' TV fascinating. Here are some key takeaways: ▶ Linear TV ratings for children's programming have plummeted, with Nickelodeon and Disney Channel seeing 86-90% drops from 2016 to 2023. ▶ YouTube has become a dominant force, accounting for nearly 30% of viewership among 2-17 year olds. ▶ Streaming platforms are now crucial for children's content, with kids and family ranking as the second most popular genre on Paramount+. ▶ Diversification is key: successful strategies now involve a mix of linear TV, streaming, social media, gaming, and YouTube presence. ▶ Nostalgia plays a big role, with Millennial parents introducing their children to shows from their own childhoods. The industry is adapting rapidly, with traditional networks pivoting to streaming and embracing platforms like YouTube. It's clear that to succeed in this new landscape, content creators and distributors must be agile and present across multiple channels. What are your thoughts on these changes? How do you see the future of children's entertainment evolving? #MediaTrends #ChildrensEntertainment #StreamingWars #ContentStrategy https://lnkd.in/ds4wkHsy
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The idea that YouTube is dominating kids content is no surprise when you take a look at the landscape (and lack of regulations) surrounding it. Of course channels can be successful when many of them are: -Filming on non-union sets and ignoring safety regulations -Using child actors (often their own kids) without following child labor laws, giving appropriate compensation, OR considering potential psychological harm of the kids -Ignoring laws around declaring external sponsorships or paid promotions of products -based on manipulative psychological tricks rather than a desire to educate or entertain There are potential legislative solutions to some of these issues currently in the works, but it feels like the "abusing child labor" component is going to keep YouTube the most cost-effective choice for child-focused content.
"YouTube accounts for 10% of total TV viewing for the first time, and its impact on the industry is being felt, particularly within kids’ content where traditional streamers are beginning to pull back. YouTube’s dominance in the streaming industry is undeniable. Though the public may not have thought about it in the same league as Netflix until recently, it has topped streaming TV viewership for nearly two straight years. That dominance is now beginning to exert pressure on competing companies, especially within its most popular demographic: Kids. Within the past year, Cartoon Network’s and Nickelodeon’s standalone streaming platforms, Boomerang and Noggin, respectively, were shut down. While these are two titans in the realm of children’s content, they haven’t been able to compete with the dominance that YouTube has reached for this key demographic. ... YouTube, meanwhile, remains the premier destination for kids’ content, even leading the way for its creators to jump to legacy media from the brands they have built. Incredibly popular kids show COCOMELON, for example, began as a show on YouTube before being picked up by Netflix. More recently, YouTube channels such as Ryan’s World and Ms. Rachel have made this jump. Ryan’s World released a theatrical movie earlier this month which opened to over 1,200 theaters nationwide. Ms. Rachel, meanwhile, is collaborating with SESAME STREET this year to create catchy songs to help children with their daily lives. While kids’ content is the most notable area where YouTube’s dominance is affecting other streamers, the pressure it’s exerting is felt across the industry, and a strategy to combat it is in the minds of every major streamer." #streaming #OTT #DTC #AVOD #adsupportedstreaming #youtube #youtubeecosystem #contentcreators #creatoreconomy #streamingscale #kidscontent #kidsandfamily #contentasbrand #kidsbrands #ryansworld #cocomelon #familycontent #kidsmedia #contentstrategy #contentasbrand #programming
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Aussie kids today navigate complex streaming platforms and their algorithms to find shows, which is influencing their viewing habits, according to a new study of children aged 7 to 9. Read more: https://hubs.li/Q02M8bKs0 #AussieTelevision #Algorithms
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President & Co-Founder | JUSTFAITHTV for VYRE – Empowering Multi-Faith Creators Worldwide Through Film | Alumna, Nasdaq Entrepreneurial Center & Hello Alice Virtual Community Ms Corporate America Contestant Tampa 2025
#SmallBiz | #DiversityEquityInclusion JustFaith TV on VYRE Network As a woman-owned business, we are committed to building partnerships that include ALL content creators, partners, and original programming. Sixty years ago, my family marched and fought for justice and equity—financially, in housing, and in education—for underrepresented communities. That legacy fuels our mission today. Despite backlash, we remain undeterred. The shifting dynamics are clear—just look at the emptiness of Walmart stores nationwide one day after Black Friday. Change is happening, and we are proud to be part of it. ABOUT JUSTFAITH TV: JustFaith TV is a free global faith channel delivering diverse, uplifting, and inspiring content. Our mission is to encourage viewers through informal, entertaining programming and live special events. We partner with creators worldwide to bring fresh perspectives on faith and storytelling. Learn more at www.JustFaithTV.com. ABOUT VYRE NETWORK: VYRE Network is a free global streaming platform offering next-generation movies, shows, and live sports to audiences worldwide. Launched in 2019, VYRE bridges the gap between independent creators and mainstream entertainment, delivering niche content that resonates globally. Learn more at www.VYRE.tv. Contact Us: VYRE Network / Cabo Verde Capital, Inc. Investor Relations: ir@vyrenetwork.com | ir.vyrenetwork.com Follow Us on Social Media: Vyre Network | Just Faith TV
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Helps Tech Startups to build their products | Tech Guru & CEO @Smartters | Official Google Facilitator | Tech Speaker
What if YouTube attempted to integrate heavy social networking features? What if Netflix branched out into live TV, news, or sports broadcasting? What if LinkedIn started focusing on video content like Instagram reels? A great app isn't about having all the features; it's about focusing on what truly matters. Success comes from identifying a core value proposition, solving a specific problem, and delivering it seamlessly. Simplicity, clarity, and user focus create loyalty, while unnecessary complexity often dilutes impact. Start with excellence in one area, then expand strategically. What are your thoughts about it? Let me know in the comments #appdevelopment #smartters #softwaredevelopment #features
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