Pomerantz Marketing’s Post

Are you making the most of your B2B event? 📈 In a competitive marketplace, speed wins, and if you’re not following up swiftly after the event, you can guarantee your competitors are! Take a look at our Blog for tips on how to ensure that you maximise the output from your B2B events and protect your investment. Follow the leads up, leads up, leads up - How to get the most out of a B2B event https://hubs.li/Q02Kffzr0

Are you focusing on the fruit rather than the tree? 🌳 In his latest article for WARC, Colin Gray explains why B2B marketers should take a holistic approach to generate maximum revenue growth over an extended period of time. Read the full article here 👉 https://lnkd.in/emDnpusf #B2BMarketing #B2Bsales

10 Red Flags ⛳ : When Not to Invest in B2B Partner Search 🌐 Considering expanding your business through B2B partnerships? 🤝 Don't overlook these critical factors that could make or break your search for B2B local Partners. From understanding market dynamics to transparent pricing, ensure you're equipped to navigate the challenges and forge successful partnerships. Learn more in our latest article! #B2B #Partnerships #BusinessExpansion #Export🚀 Link to the full article: https://lnkd.in/eteAp4mh

#export #partnersearch #internationalexpansion Red flags 🚩🚩🚩 I’ve been working for several years actively selling partner search projects to my clients from Eastern Europe. And I sincerely believed in what I was doing. I learned a lot about international business development and other cultures. But something was eating me from within anyway... At some point, I noticed that this approach doesn't work often. It was really hard to trace: who managed to penetrate the market and who couldn't even if a partner search project was generally successful (meeting with the interested parties arranged etc) Partner search projects can't be done as the first stage of internationalization (if the company hasn’t been selling on this market before). It can't be done like "I have a great colleague in UAE or India, let's do it there!" (this is relationships sales but even great relationships don't give you any guarantee!) The hard part of this learning was: there might not be a market for the product or the company wasn’t ready to provide partners what was expected. If the company can’t match local market expectations with its capabilities, it doesn’t make sense to organize calls, trips and meetings. Here we Manatex prepared a summary: "When you shouldn't invest in B2B partner search". Please kindly check it, may be it will explain something. These 10 red flags 🚩 are worth noticing before it’s too late.

Did some research on B2B positioning today Thinking about how to boost visibility and credibility online? Here are 6 websites to consider for positioning your business in the B2B world: 1. Clutch 2. G2 3. Trustpilot 4. GoodFirms 5. UpCity 6. The Manifest Hope that helps!

Are you getting the most out of your B2B event? 📈 In a competitive marketplace, speed wins, and if you’re not following up swiftly after the event, you can guarantee your competitors are! Take a look at our Blog for tips on how to protect your investment and ensure that you maximise the output from your B2B events. Follow the leads up, leads up, leads up - How to get the most out of a B2B event https://hubs.li/Q02H2Yvc0

🔎 Keep your business competitive by understanding the market landscape. Site Sonar’s platform offers real-time competitor analysis and lead-generation tools that optimize your B2B strategy. ⚙️ Discover how we can help your business grow. https://lnkd.in/eX35urSp #SiteSonar #SiteSonarInsights #B2BLeadGeneration #IdentifyLeads

📊 𝐁2𝐁 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐑𝐄𝐀𝐋𝐈𝐓𝐘 𝐂𝐇𝐄𝐂𝐊 The bar is on the floor. Here's what most B2B brands still do: – Hide pricing – Copy competitors blindly – Claim "best" with zero proof 𝐘𝐨𝐮𝐫 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲?  Do the opposite.  Be transparent.  Be original.   #B2BStrategy #MarketingTips

What makes a sector attractive for B2B events—and why should investors care? Our latest video, created alongside our first article in a three-part series by Florent Jarry and Carole Boletti, helps uncover the value in the Events market. Discover what makes a sector attractive and why effective CDD is crucial. Read our article here: https://lnkd.in/gHkAyyWF #Events #B2B #PrivateEquity

Crafting a perfect pitch in B2B is no piece of cake, when your prospect is business expert themselves! Here are a few key considerations to bear in mind when crafting a standout USP in the B2B industry! Let's talk: info@bnb-ites.com #b2bindustry #USP #B&B-ites #b2bmarketing