Pomerantz Marketing’s Post

October is here & we're diving headfirst into Q4! 🍂 The cannabis industry doesn’t slow down this time of year — in fact, it’s heating up! 🔥 Whether it’s planning for spooky season promotions or gearing up for holiday campaigns & events, there’s a lot of strategies in the works. As we enter Q4, I’m focusing on: •Fine-tuning product launches to maximize end-of-year sales •Creating high-engagement campaigns that resonate with the fall & holiday vibe •Strengthening relationships with dispensaries to ensure our brand stands out on the shelves What’s your approach to finishing the year strong? 💪🏾

This week, I'll be diving deep into three traps strategists fall into that hold them – and their brands – back. We'll look into why moving fast isn't always moving forward, how prematurely abandoning a strategy can lead to setbacks, and why our obsession with quick completion might actually be hurting our progress. Stay tuned as I unpack these common pitfalls and discuss how to transform them into stepping stones for healthier and happier brands.

It is true! Discipline is key. Today was my 6th year anniversary at Division-D & I spent it alongside inspired team members at a conference for a programmatic platform that everyone knows I FAN GIRL over… The Trade Desk!! One thing about us, WE LOVE TO LEARN. One thing about me, I will preach LEARNING IS COOL to everyone who will listen; which is probably why my 1v1s are 60 minutes (sry to my boss and direct reports lol). One things about Division-D & The Trade Desk, just when I think I know it all they find new ways to push my limits. We work in an industry that keeps us challenged and humble… which is good for us as we are all a unique breed… iykyk…shout out to our loved ones… 🤭 Circling back… it can be hard to stay motivated… but we stay diciplined and that keeps us at the forefront of digital marketing.

Are you interested in how we helped Castellana solve its challenges and achieve impressive results? 🏎️ 🔥 Swipe through our post to see the strategic moves we made to boost their online presence. Ready for similar results? Get in touch with us to discover how we can elevate your brand’s recognition together!

Imagine this... It’s August 1, 2025—National Planner Day, no less. What’s the one consistent habit or task you’ll kick off the month with, all rooted in a goal you set today? For me, I’ll be starting the month with a check-in with Charles Groce and Iris van Ooyen — my 2025 accountability partners. Why? Because they’ve been crushing their goals all year, and I’m already gearing up to celebrate their big summer wins. We’re all striving for something incredible, and their progress keeps me motivated too. So, what’s the goal you’re intentionally planning to conquer in 2025? Share it below—because today’s the day to start laying the foundation for next year’s success.

Event success comes from careful planning, flawless execution, and a commitment to excellence.

Are your marketing campaigns speaking your customer’s language—or just touting features? Companies meticulously design products and services to solve specific customer pain points, yet often forget this essential focus when it comes to their marketing, communications, and branding. Instead, they pivot to promoting features, benefits, and specs—the infamous “speeds and feeds" (a focus on technical specs rather than customer value). Remember, customers don’t care about your product as much as they care about how it makes their lives easier, better, or more meaningful. Great branding starts where great product development does: with empathy. It’s about stepping into your customer’s shoes and asking: ❓ What problem are they trying to solve? 😱 What fears, desires or frustrations drive their decisions? 🗣️ How can we speak their language rather than asking them to translate ours? When #marketing and #PR campaigns reflect the same customer obsession as product design, the results are powerful: the messages feel personal, brands solve real problems, and related promotions resonate deeply because they reflect the customer’s lived experience. We’ve seen this approach work brilliantly for one of my favorite brands, HOKA. In 2024, their "We Are All Born To Fly" campaign evolved their customer-centric storytelling. Featuring a film titled "Bird's Eye," the campaign narrates a bird’s journey alongside runners to symbolize the universal joy of movement. I also love-love-love their "Humans of HOKA" series, which highlights inspiring stories of diverse experiences in their community and the challenges people have overcome in their running. By focusing on authentic experiences and shared aspirations, HOKA’s marketing celebrates the emotional connection runners have with their sport and transcends product features to create genuine resonance. That’s the kind of thinking that builds loyalty, trust, and success—not just in your products but in how you tell your story. When your marketing and communications reflect the same customer-first mindset as your product design, you’re no longer just competing—you’re connecting and building brand loyalty. It’s always rewarding to help brands uncover these deeper connections with their audiences, creating campaigns that don’t just resonate but stick. Reach out if you'd like help building campaigns that connect on a deeper level and truly engage your audiences. https://lnkd.in/e-hbu-ag

We launched our new Company Profile

Celebrating success is part of what makes our work so rewarding. Watch the video to see how we mark those big wins!