Popcorn Growth’s Post

Are you struggling to generate leads and increase brand awareness? Your marketing strategy is incomplete without these 2 pillars: 1) Content Marketing - Create valuable content - Openly share industry insights - Demonstrate expertise - Engage with your audience 2) Influencer Marketing - Connect with industry leaders - Collaborate on content - Share each other's content - Reach a wider audience By combining these two pillars, you can effectively increase your online visibility, generate qualified leads, and establish yourself as an industry leader. What are you waiting for? Start building your content and influencer marketing strategy today!

Does influencer marketing work? How do I get started? Here are some tips if you're interested in getting in on the influencer marketing trend. #influencer #influencermarketing #marketing #tips

Content rules in influencer marketing! Here are 3 tips to craft a winning influencer strategy with compelling content: 1️⃣ Plan a diverse content mix: Beyond sponsored posts, explore creative formats like reviews, tutorials, and co-created campaigns. 2️⃣ Focus on value: Ensure influencer content delivers genuine value to your audience. Whether educating, entertaining, or inspiring, prioritize content that resonates. 3️⃣ Track and optimize: Measure influencer content performance to refine future campaigns for maximum impact. Craft compelling content and watch your influencer strategy thrive. #InfluencerMarketing #Storytelling

You know influencer marketing is the move to grow awareness for your brand. But just because an influencer is creative and good at filming videos doesn't mean they'll deliver content that converts. Here’s how to give clear guidance. The general structure of the content brief: #ContentGoal: Define what you want the content to achieve. #TargetAudience: Educate your partner on your target audience. #ContentType: Specify the type of content you're looking for, such as: 1. Product demo 2. Testimonial 3. Unboxing video 4. Before-and-after showcase 5. Brand Key Message Communication #CampaignOverview: Provide a detailed outline of the key points you want the influencer to cover. #SampleContent: To help the influencer understand your vision, include sample content that shows the style, tone, and format you prefer. Tailor your partnerships and creative briefs to specific stages of awareness. This way, you'll have a diverse batch of content that addresses the needs and interests of your audience at every touchpoint. #Contentbrief #Contentmarketing

Lets talk about influencer marketing and my honest thoughts! Seeing some troubling trends on this platform recently! Influencer marketing works, but only if the influencer uses your tool and the content is wholly organic! Im talking workflows, creative use cases, real tactical content! Its why Clay does it well! But heres where it gets dark! We recently had a competitor pop up in Europe! Direct rip off our marketing collateral and product! Not going to call them out by name, but its become obvious that they are paying people to post about their tool! The creators that are taking money to post about a product that has been proven to be in use of better term "sketchy", are diminishing their brands, and losing credibility! These are people that are willing to take money from anyone! If you are a creator with a following you owe it to your audience to promote good technology! Influencer marketing only works if you provide value to your audience! Be smart about who you align with! #marketing #influencermarketing

Discover how influencer marketing can revolutionize your brand's strategy: ✔️ Build Authenticity and Trust ✔️ Targeted Reach to Niche Audiences ✔️ Drive Engagement and Interaction ✔️ Leverage High-Quality Content Creation ✔️ Boost SEO and Online Presence ✔️ Fuel Innovative Marketing Strategies ✔️ Measure Tangible ROI Ready to amplify your brand's visibility and engagement? Let's explore the limitless possibilities of influencer partnerships together.

Discover how influencer marketing can revolutionize your brand's strategy: ✔️ Build Authenticity and Trust ✔️ Targeted Reach to Niche Audiences ✔️ Drive Engagement and Interaction ✔️ Leverage High-Quality Content Creation ✔️ Boost SEO and Online Presence ✔️ Fuel Innovative Marketing Strategies ✔️ Measure Tangible ROI Ready to amplify your brand's visibility and engagement? Let's explore the limitless possibilities of influencer partnerships together.

Content is king, even for influencer marketing! Here are 3 tips to craft an influencer marketing strategy with killer content: 1️⃣ Plan your content mix: Go beyond the sponsored post! Explore creative content formats like reviews, tutorials, or co-created campaigns. 2️⃣ Focus on value proposition: Ensure influencer content offers genuine value to your target audience. Educate, entertain, or inspire - but always prioritize value. 3️⃣ Track and Analyze: Measure the performance of your influencer content to optimize future campaigns for maximum impact. Craft content that resonates, and watch your influencer marketing take off. #InfluencerMarketing #Storytelling

How is your team looking to leverage #TikTok creators and #influencers to increase reach and engagement for your brand? 🎥🕺 Join us for a deep dive into TikTok creator #marketing tips & strategies in Sprout's upcoming webinar. Don't miss out on this valuable opportunity to boost your brand's visibility! 👀 #socialmedia #marketing

Where do most people go wrong with UGC and influencer whitelisting for ads? 🤔 They make it look too much like an ad! 🫠 Heavily scripting and selling in influencer content diminishes what makes it so effective in the first place - genuine, authentic content, leveraging a peer-to-peer recommendation. Influencer marketing is not simply a shortcut to generate high volume of creative to shift units for a D2C brand, it works most effectively by running alongside your brand activity as a recommendation engine. Goat’s the biggest influencer marketing agency in the world for a reason. We’ve tested this, we know what works, we know how to implement this in the best and most effective way possible.