Population Media Center’s Post

In 2024 we have witnessed many attacks on reproductive rights being made by the Brazilian Congress, and in the US and Europe. This is a reminder that no right is 100 per cent guaranteed. In this brilliant podcast, the history of the fight for sexual and reproductive rights in Argentina and its recent challenges is told in a very rich and engaging way. Despite the differences and particularities of each country, there is a common thread present, and it can brings ideas and inspirations on the importance of networks and possible futures. #genderequality #publicpolicies #futures

At this point #Gemels asks itself: is it really necessary that women have to choose between their professional ambitions and motherhood? 👪 Today Gemels decided to analize a critical point of our country. Read here our article: 📃 ⤵ #gemelspa #gemelsnorthamerica #alwaysimprove #welfare #italy #bergamonews

Today, we honor the extraordinary women who fill our lives with unconditional love, selflessness, and boundless support. From the first heartbeat to the countless sacrifices, their influence shapes us in ways beyond measure. Happy Mother's Day to all the remarkable mothers, grandmothers, and maternal figures who make the world a warmer, brighter place. #mothersday #mother #attrock #socialmedia #marketing #digitalmarketing

 🚀 Unlocking Growth with BABCO x VML x Rebranding Motherhood! 🚀 Last month, BABCO facilitated a growth session for our client Rebranding Motherhood in partnership with VML Foundation Day. We brought founder Christina Cartwright to speak with VML's and Obviously subject matter experts on expanding the social presence and revenue streams of her activist platform, "Rebranding Motherhood." Tina shared her personal story and motivations behind creating a community that supports mothers through real and authentic experiences.   Here were some key takeaways: 1️⃣ Content Matters: Featuring content via videos, carousels, and polls will further increase engagement and foster a strong connection with the audience. 2️⃣ Growth via Partnership: Growth opportunities exist to build brand partnerships and consulting strategic alliances across motherhood, reproductive health, and maternal care. 3️⃣ Monetize Data: Leveraging audience feedback for surveys and polls can serve as both a community-building tool and a monetizable asset, helping align content to market demands. 💡 The benefits of investing in these areas are clear: sustainable growth, enhanced brand recognition and improved customer loyalty    BABCO is excited to support Rebranding Motherhood’s mission of empowering mothers and showcasing the diverse, authentic experiences of motherhood. Kudos to everyone involved in this discussion! Let’s continue to harness the power of strategic partnerships to elevate our brands! 🌟   Thank you to Brian Owens Chester Felts Mike Brown Alex More Courtney N. Jackson Amber Chenevert, PhD Mae Karwowski Laura Jones Beth Ann Kaminkow #Strategy #BrandBuilding #DataDriven #SocialMedia #BusinessInsights #ClosetheGap #RebrandingMotherhood #BABCOGrowth #VML #BAVgroup #Obviously

ICYMI: Barbie (Mattel, Inc.) launched two new disabled barbies in July aligning with Disability Pride Month and the campaign is going well! There's so much to love about the initiative, including how the dolls were developed to their media strategy to how they're being positioned on the brand's website. They're getting a lot of fist pumping from our crew! While the campaign is definitely performing in alignment with healthy industry standards, we know that disability inclusive campaigns and initiatives tend to drive industry benchmark KPIs out of the water. From what we could tell via Semrush, that doesn't seem to be happening. Not to fret, though! We went through and found three immediate strategies we'd recommend they use to push this over the top: 1. CSR: Take a page from Unilever's book on how they created an open source guide for gyms to become more accessible, and instead create a guide for teachers and parents to use inclusive Barbies to talk to their children about disability. This will normalize our community, increase empathy and ultimately drive parents to buy the dolls for their non-disabled children, too. 2. Pop Up Events: We LOVE the recent pop up that April Lockhart spearheaded focusing on tiny disabled fashion girlies. Barbie would be smart to sponsor these as well as work with influencers like Madison Tevlin, Catarina Rivera, MSEd, MPH, CPACC and Natalie Trevonne. 3. Influencer retargetting: While we loved that the brand worked with real people to model the dolls after, there didn’t seem to be much of a targeted approach to capturing the enthusiastic response that came from the disability community. In our opinion, this is a waste of incredible PR! By using disabled influencers for paid campaigns endorsing the dolls and then white labeling their content for retargeting, they could have immediately driven more traffic and brand trust to these other initiatives. For clickable links to the influencers we’d recommend they partner with, insights surrounding why we recommended these three tactics, and data surrounding the disability buying power that you can apply to your next project, check the whole case study on our website. Link in comments! #Barbie #InclusiveBarbie #RepresentationMatters #DisabilityInclusion #Marketing #Advertising

#Campaign M: Artistic Impressions In the UK, more people believe that SMACKING is acceptable than believe that BREASTFEEDING IN PUBLIC is okay. (UK Infant Feeding Survey) I've been asked a lot recently "what's next" after #CampaignM, which I am delighted to be viewing today in its first GALLERY EXHIBITION. The best feedback received from our first (of hopefully many more to come) guerrilla campaign was, "its has the PERFECT BALANCE of being enough IN YOUR FACE but NOT TOO MUCH" and that took huge amounts of ideation, preparation and lots of research/ focus group discussions. We’re also not fools. Similarly plenty of people TURNED IT OFF which is equally great feedback...We knew the content would create divide, it achieved everything it was intended for - PROVOKED REACTION and encouraged new discussions and that DOESN’T HAPPEN with MUNDANE. It got people talking about the DARKER SIDE of MOTHERHOOD. The most shocking however was, "This isn't a marketing campaign, THIS IS ART." And I almost wet myself laughing. So lesson learnt- unexpected opportunities are out there. Almost as shocking for me, as the campaign was to you, a selection of CampaignM’s imagery have jumped out of the digital world. We are hopeful that this new capacity will push #CampaignM further to help spread the word that the IMPACTS of CHILDBEARING in every capacity are NORMAL, and don’t have to be battled alone. To be included as part of the 'Watch This Space' for section of 'Dear Sisters', showcasing at Lakeside Gallery, University of Nottingham is an honour. It's the perfect start to CampaignM’s secondary outreach because my own interest in guerrilla marketing and passion for supporting mothers was seeded here during my degrees. What's more, Nottingham is home and holds the community in which we serve most passionately and with unwavering commitment to mothers/ families since founding Lotus Maternity in 2017. 'Dear Sisters' exhibits an archive of women’s activism-based materials. Curated by The Nottingham Feminist Archive group, which consists of local women, some who were active in the Women’s Liberation Movement and is so worth a visit! So WHAT is NEXT then? What's been going on behind the scenes relates to the opening statement: 'MPowered' Conversations about what Lotus Maternity is trying to achieve as a business consistently end with,"Wow, you're very passionate." Now, I have no intentions of jumping in front of the King's Horse to get our next big movement seen and heard. But I will say this, you have not seen TRUE PASSION or my eyes light up, hot fire in my belly, unless we've ever had a CONVERSATION about SUPPORTING BREASTFEEDING. Watch this space.... Stop saying, start doing. #CensHERship #breastfeeding #femaleequity #activism #guerrillamarketing

On Mother's Day, we reflect on the profound impact mothers have on us. Their selflessness, wisdom, nurturing spirit, and boundless love shape our future generation. Happy Mother's Day to all the incredible mothers out there! #MyDIGITAL #TheFutureFaster #EkonomiMADANI #KitaOrangDigital #SayaDigital #MalaysiaDigital #DigitalMalaysia #HappyMothersDay #ThanksMom #AppreciatingMothers

Happy Mothers Day! Here is my most recent Substack post!

UNPOPULAR OPINION: We appreciate mothers for the exceptional roles they play in our lives, but all too often, we forget fathers. Most of us can’t imagine fathers being the primary caregivers.  If we want true equality, we need to let go of our outdated ideas about gender roles. True equality is come when a father changing diapers is considered as unremarkable as a mother doing the same. My guest on #episode 33 of Unbound With Mamtaa. is one such individual. Sandeep Verma a shining example of a doting father he is an accomplished professional and living a purposeful life, all so single and all so happily :) When Sandeep's autistic son Reyansh needed him most, he stepped up as a single parent. After separating from his wife, Sandeep was granted full custody of Reyansh. Despite the challenges, Sandeep built a fulfilling career in IT while ensuring his son received the care and support he needed. Sandeep starts early in the morning, works flexible hours, and ensures Reyansh gets to his appointments and therapy. With Sanyam, Sankalp, and Samarpan as his life’s foundation- he’s not only given the love nurturance and care to Reyansh but also become emmerged as a strong advocate for autistic children. It was the first time that I’d connected so well with a father on the topic of parenting. Through his words and actions, Sandeep has proven fathers are equally capable of being a caregivers and can support kids with an equally strong emotional grounding. It’s time we explore the other side of the conversation and not ignore how well men can do as fathers. Do you think fathers make for great caregivers too ? Do you as a father do things differently with your kids ? Have your father been a great caregiver too ? Let me know in the comments below 👇🏻 Ps. Meanwhile don’t miss this inspiring story. Just click the link below and get started↓ https://lnkd.in/gA2pPtgP --