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CHINESE BEAUTY MARKET: LESS LUXURY, MORE FUNCTIONALITY The beauty market in China is known for being dynamic and ever-changing. Major groups like L'Oréal and Procter & Gamble are shifting their focus from luxury to functional products in response to these trends. 🛍️ Faced with increasingly practical consumers who prioritize quality and functionality over brands, the response can only be to emphasize the concrete benefits that products provide. Conclussions from China Daily's: "Beauty giants adapting to Chinese preferences." This trend toward consumer sophistication, which we have observed over the past few years, presents an opportunity for repositioning products and messages—a strategy that is already being implemented by major groups. In L'Oréal's case, despite the challenges of the Chinese market in 2024, the company is seeing relatively better results with its more functional brands, SkinCeuticals and CeraVe. Having a differentiated brand portfolio and segmentation of messages and audiences allows these large groups to naturally pivot as the market shifts. As we have pointed out, the Chinese market is highly dynamic. 📈 Procter & Gamble, on the other hand, is experiencing a 9% decline in China in 2024, driven by the poor performance of SK-II, but is seeing an increase in its baby care line. For these large groups, diversification allows them to better manage the ups and downs of the Chinese market. However, these shifts also present opportunities for smaller, niche brands. Currently, the use of unique and natural ingredients is being rewarded in the market, along with a specialized positioning based on product utility. A market that is less brand-centric in luxury could actually be good news. 🌱 But less focus on branding doesn't mean less emphasis on marketing, as marketing will remain key and will once again benefit those with more resources and distribution channels. In the end, it’s more about a change in messaging rather than a reduction in the amount of messaging. If you are looking to position your beauty brand in China, we are here to help. Contact us and discover how we can drive your success in this highly competitive market. #ChinaMarket #ChinaBusiness #EcommerceChina #ChinaGrowth #ChineseConsumers

#Beauty As e-commerce growth slows down after the pandemic and foot traffic returns to physical stores, competition among beauty brands becomes more intense across borders. Additionally, the reopening of overseas travel presents new challenges. Kantar's latest Taiwan Beauty Trends Report reveals industry trends and examines the purchasing behavior of consumers aged 15-65 across different generations. 台灣疫後電商紅利放緩、實體通路人潮回流，不僅美妝品牌競爭日趨無界，旅遊市場開放更帶來新的挑戰。凱度消費者指數發佈最新台灣美妝市場趨勢報告《疫後跨世代美妝消費行為洞察報告》，揭開美妝產業動向，分析15-65歲不同世代消費者購買行為軌跡。 閱讀完整文章：https://lnkd.in/defGtdWS #Cosmetics #Makeup #GenZ #GenY #GenX #Boomer #FMCG #MarketResearch #MarketTrend #ConsumerInsight #ShopperBehavior #ConsumerPanel #BeautyPanel #WorldpanelbyKantar

𝐄𝐲𝐞 𝐒𝐡𝐚𝐝𝐨𝐰 𝐏𝐨𝐰𝐝𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐢𝐳𝐞 | 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐬 𝟐𝟎𝟐𝟒 The #EyeShadowPowder Market is driven by key factors such as the growing demand for natural, vegan, and cruelty-free beauty products, reflecting the rise of clean beauty trends. Innovations in formulations, including long-lasting and cream-to-powder textures, are also fueling consumer interest. Additionally, the expansion of e-commerce platforms and digital beauty stores has increased accessibility to diverse brands globally, while social media influencers significantly impact product promotion. Moreover, the trend toward personalization and customization in beauty products allows consumers to curate their makeup experiences, further driving the market's growth and diversifying product offerings. The eye shadow powders market is poised for significant growth in the #AsiaPacific region, with expectations of dominance over the forecast period. Asia Pacific, home to a diverse and expanding population, has witnessed a surge in beauty consciousness and an increasing inclination towards makeup products. The rise in disposable income, particularly in emerging economies, has fuelled the demand for cosmetics, including eye shadow powders. 𝐆𝐫𝐚𝐛 𝐓𝐡𝐞 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/eTMAgjj7 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 𝐂𝐨𝐯𝐞𝐫𝐞𝐝 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭: Maybelline New York STILA Coty Wander Beauty The Estée Lauder Companies Inc. Revlon Aveda Avon Armanino #EyeShadowPowder #BeautyIndustry #CleanBeauty #VeganCosmetics #MakeupTrends #CosmeticInnovation #EcommerceGrowth #PersonalizedBeauty

🚀 SWOT Analysis: Premium Cosmetics Online Shop 🚀 As we continue to grow in the luxury beauty market, here's a quick snapshot of our strengths, challenges, and future opportunities: Strengths: ✨ High-quality, exclusive products that resonate with discerning clients ✨ Strong brand loyalty and personalized shopping experiences Weaknesses: 💡 Higher price points may limit the customer base 💡 Reliance on online sales without physical store presence Opportunities: 🌍 Growing demand for sustainable, eco-friendly products 🌍 Expansion into emerging markets like Asia (South Korea, China) Threats: ⚠️ Rising competition from other premium brands ⚠️ Economic downturns impacting luxury spending With these insights, we're excited to continue evolving, meeting new challenges, and seizing opportunities for growth! 🌟 #SWOTAnalysis #LuxuryCosmetics #BusinessGrowth #BeautyIndustry #Sustainability #EmergingMarkets

✨ As Indonesian consumers increasingly turn to the internet for their everyday needs, these categories have seen an incredible surge. From skincare routines to daily essentials, online shopping is reshaping how we approach beauty and personal care. 🤔 Curious about where your category stands? Dive into the latest insights with us and discover the trends driving the FMCG market. Connect with us to learn more! 📈📊 #FMCGIndonesia #OnlineFMCG

𝗢𝘂𝗿 𝗟𝗮𝘁𝗲𝘀𝘁 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗼𝗻 𝗖𝗼𝘀𝗺𝗲𝘁𝗶𝗰𝘀 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗹𝗲𝗮𝗱 𝘁𝗼 𝘀𝘂𝗰𝗰𝗲𝘀𝘀🔍 📈 The Chinese cosmetics market is unlike any other, characterized by its rapid growth, digital innovation, and unique consumer preferences. With an increasing demand for high-quality and luxury beauty products, brands need to navigate this dynamic landscape thoughtfully. 🧖🏻 The rise of well-informed "skintellectuals" and the growing popularity of clean beauty are reshaping consumer expectations. 📱 Additionally, platforms like Xiaohongshu and Douyin, along with influential KOLs, are crucial for effective marketing strategies. As foreign brands strive to succeed, understanding and adapting to local culture and market nuances is essential. Dive deeper into these insights and more in our latest article! Read the full article to explore these strategies in detail ⬇️ https://lnkd.in/dbVdvjcb #Cosmetics #ChinaMarket #BeautyIndustry #DigitalMarketing #Skintellectuals #LuxuryBrands #CleanBeauty #MenCare #KOLs #Ecommerce

Chinese cosmetics exports to South Korea surged 190 percent in the first eight months of 2023. Could China’s C-beauty trends be taking over K-beauty’s rein? 🚀 Cutting-edge C-beauty brands like Perfect Diary and Florasis are making waves in South Korea by leveraging Korean celebrity endorsements. However, challenges remain as Chinese labels battle against perceptions of lower-quality ingredients. 🌐 The rise of digital platforms, notably TikTok, has paved the way for Chinese brands to reach South Korean audiences. AliExpress, SHEIN, and Temu have become popular choices for Korean consumers, showcasing the allure of vast options and affordable prices. 💄To continue growing, C-beauty brands need to respond to South Korean consumer demand for #sustainability and offline shopping. Will China, once deeply influenced by the K-wave, now be the one doing the influencing? Read what Amber Wu, Lin Lin, Hwee Chung have to say below #china #southkorea #kbeauty #beautymarketing #tiktok #jingdaily

Xiaohongshu started as a resource for Mainland Chinese travellers seeking luxury and skincare product recommendations in Hong Kong. Today, it’s a bustling #social and #eCommerce platform connecting over 200 million travellers, shoppers, and trendsetters. 🛍️✨ How is luxury evolving in this dynamic #Xiaohongshu landscape? Discover the latest insights! 👇 #china #retail #digitalmarketing

🌟 Emerging Trends in Beauty Purchases in China 🌟 China's beauty market is booming, driven by a blend of innovation, digital transformation, and changing consumer preferences. Here are the top trends shaping the landscape: * Rise of Skincare: With a focus on health and wellness, skincare products are leading the charge. Consumers are investing in high-quality serums, masks, and anti-aging treatments. * Digital Influence: Social media and e-commerce platforms like WeChat, Douyin (TikTok), and Tmall are pivotal. Beauty influencers and live-streaming events are crucial for brand engagement and sales. * Sustainable Beauty: Eco-friendly and cruelty-free products are gaining traction as environmentally-conscious consumers seek sustainable options. * Tech-Driven Beauty: AI and AR technologies are enhancing the shopping experience with virtual try-ons and personalized skincare solutions. * Male Grooming: The male beauty segment is expanding rapidly, with increased demand for skincare and grooming products tailored for men. China's beauty purchasing trends reflect a dynamic market that values innovation, quality, and sustainability. Brands that adapt to these trends are poised for success in this vibrant landscape. #BeautyTrends #ChinaBeautyMarket #Skincare #DigitalTransformation #SustainableBeauty #TechInBeauty #MaleGrooming #Ecommerce #beauty

Cosmetic Industry Update: Benefit Cosmetics Announces Strategic Shift in China Market 🌐 📰 Breaking News: Benefit, a renowned American cosmetics brand, is bidding farewell to its online presence in China. The brand disclosed that it will cease operations on Tmall, JD.com, and Douyin by January 28, 2024. However, fret not, as Benefit products will still be available through Sephora's online and offline channels. 💄 Reason Behind the Move: Benefit's decision aligns with a broader trend of foreign beauty brands adjusting strategies in response to market dynamics. The Chinese beauty landscape is witnessing a shift, with mid-to-low-end foreign brands making way for emerging local alternatives. This isn't a full-scale retreat but rather a polarization in the market. 🌍 Global Beauty Brands Reshaping Strategies: Benefit joins the ranks of other global beauty brands like Chunyu Papa Recipe, ETUDE HOUSE, Innisfree, Maybelline, and MECCA, which have adjusted their presence in the Chinese market recently. 🚀 The Upside: Despite this trend, high-end foreign beauty brands continue to thrive, constituting 75% of the top 20 brands on Tmall's Double Eleven in 2023. 🔍 Benefit's History in China: Founded in 1976, Benefit faced challenges in the online market due to a delayed entry into e-commerce channels. The brand assures consumers of continued availability through offline stores and Sephora. 📈 Market Adaptation: Benefit's move echoes its 2021 statement about adjusting business models to align with evolving market trends. #BeautyIndustry #MarketTrends #ChinaCosmetics #BenefitCosmetics #StrategicShift #GlobalBrands #BeautyNews