Portal ’s Post

How brands are using gaming personas to reach players effectively

Casual gaming isn’t just for killing time—it’s a massive opportunity for brands and advertisers to level up their marketing strategies. 🎯 We’re excited to have contributed to IAB’s Casual Gaming Buyer’s Guide, revealing that 200 million people in the U.S. spend 30-60 minutes daily on casual games. That’s prime real estate for brands to engage an audience that’s already tuned in. It was great to join with other collaborators like Activision Blizzard, Ally Financial Group, Frameplay, GroupM, H&R Block, Jun Group, Microsoft Advertising, Publicis Media, The Trade Desk, and Zynga in developing this guide. Download it now to see how casual gaming and in-game audio can amplify your brand’s impact. 🤘 https://lnkd.in/edkeTPky #ingameadvertising #mobilegaming #audioadvertising

BGaming joins the First Look Games platform to increase awareness of its new game titles. BGaming, an innovative studio known for its unique and engaging games, is elevating its marketing strategy by partnering with our award-winning First Look Games platform. This collaboration provides BGaming with access to a branded library, enabling the studio to upload information and assets for its extensive portfolio of popular online slot games, sophisticated reporting, including Accuracy management and Sentiment analysis. Our platform facilitates game promotion by offering game sheets, demo links, and player verification features. It also allows all registered publishers to download BGaming's information and assets in bulk for creating reviews, previews, and other content. Kate Puteiko, CMO at BGaming, shares her excitement about this strategic partnership: "We are proud of the games we produce and want to make as many players as possible aware of the slots in our portfolio. This deal with First Look Games and its network of premium publishers will allow us to do just that." Read more via Gambling Insider: https://lnkd.in/e4frr-dg #iGaming #FirstLookGames #Partnership #Affiliates

Can Tribal and commercial gaming see eye to eye? Using California's Proposition 27 as a case study, and with expert insights from Victor Rocha, James Siva and Rikki Tanenbaum, we explore different perspectives. https://lnkd.in/dUQm_NNH

#MobileGaming is booming! But who stands to gain the most? Don't miss Victoria Beyer on Advertising Week 👉 https://lnkd.in/e66KGrFG As mobile gaming continues to explode in popularity, it presents a massive opportunity for brands, developers, and advertisers alike. Dive into the latest insights on how different stakeholders can capitalize on this growing trend. #MobileGaming #GamingIndustry #Advertising #DigitalMarketing #TechTrends #BusinessGrowth

🚀 Excited to share our latest article on European Gaming! 🎮 Maximising Game Success: The Advantages of Partnering with a Distribution Partner In the rapidly evolving gaming industry, success isn’t just about creating a fantastic game – it’s also about getting it into the hands of the right players. In this article, I explore the critical role distribution partners play in a game’s success, from enhancing reach and visibility to providing essential support and expertise. Key insights include: • Broader Market Reach: How distribution partners can help you penetrate new and existing markets. • Expertise and Resources: Leveraging the knowledge and tools of experienced partners to optimize your game’s launch and growth. • Strategic Partnerships: The benefits of aligning with the right partners to amplify your game’s potential. Check out the full article here: https://lnkd.in/eCgFvTCX #GameDevelopment #GamingIndustry #GameDistribution #GameSuccess #StrategicPartnerships

We at AGN are helping more and more brands leverage the fastest growing channel of advertising in Canada - Gaming. #DYK: As per a report on Statista, Spends on In-Game Advertising will grow at 8.46% CAGR between 2024 to 2027 and is projected to become a $1.85 Billion market in Canada. At AGN, we have a massive inventory of the most premium games to leverage. Contact us to know more about our #InGameAdvertising solutions. #CloudGaming #InGameAudio #Advertising #AdTech #MarTech #Metaverse 

Really fascinated by the evolving character of tentpole, big budget, console/PC gaming - and the revenue model. Increasingly, big AAA games rely on micro-transactions to drive revenue. As advertising formats evolve, cross-over between gaming and traditional entertainment accelerates, and cost imposes caps on what consumers are willing to pay ... there will be new risks and opportunities for gaming developers, platforms, and advertisers to inject advertising into the gaming experience. This piece from The New York Times is a good introduction to the topic. https://lnkd.in/dscSeiUe

What's the incremental reach opportunity offered by mobile gaming? 2023 was all about attention, and that won't stop this year, but my 2024 goal is to prove the incremental reach opportunity that mobile gaming as an entertainment channel delivers to an online video campaign. When you consider that our platform reaches 20 million people in the UK, with an average of 28 minutes play per day, I'm hopeful for positive results Watch this space, or get in touch if you would like to partner with me on a test campaign. #advertising #media #mobilegaming IAB UK

#MobileGaming is booming! But who stands to gain the most?  Don't miss Victoria Beyer on Advertising Week 👉 https://lnkd.in/eEDVEhdZ As mobile gaming continues to explode in popularity, it presents a massive opportunity for brands, developers, and advertisers alike. Dive into the latest insights on how different stakeholders can capitalize on this growing trend. #MobileGaming #GamingIndustry #Advertising #DigitalMarketing #TechTrends #BusinessGrowth