Porter Novelli’s Post

Exciting Podcast Alert! Antonia Wade, Global CMO at PwC, shares her insights on 'The B2B Buyer Journey' in this engaging podcast with Jon Evans. From brand reputation to building strong relationships, they explore the essentials of B2B marketing. Don't miss out on their step-by-step guide to mastering the marketing funnel. Elevate your B2B strategy with this go-to resource. Check out the full podcast here: https://lnkd.in/eRDZYaVJ #B2BMarketing #MarketingStrategy #BrandBuilding #BusinessGrowth #PodcastRecommendation

We've recently won 3 new clients purely out of leveraging Slack And it was all thanks to Amelia Taylor In the 7th episode of the FounderVideo podcast, I had the pleasure to have a conversation with her. This episode was kind of special to me because 70% of podcasters don't get past 7 episodes, and since I started this pod, I've been telling myself it wouldn't be our case. Plus, the conversation I had with Amelia was more than delightful. So much so, that implementing her advice and joining Pavilion, has helped us win great new business, and, most importantly, allowed me to meet amazing people I'm looking forward to connect much more with. In this podcast, we dive into: – Who is Amelia Taylor (her background in sales at Seamless and more) – What is evangelism and how to do it properly – How to drive revenue through Slack – The importance and power of video, self-awareness, and curiosity in B2B sales – Why Sendoso, HockeyStack, HubSpot, Sendspark and GTMfund are doing really great work in their approach to sales & marketing And muuuuuch more!! I think it shows but this was one of my favorite episodes to record, so go give it a listen! I hope you enjoy it as much as I enjoyed recording it :) https://lnkd.in/eVA-2C8x ------------------------------------------- P.S. I post daily about how to profitably advertise on LinkedIn in a way that aligns with modern B2B best practices and helps generate high-quality demand. Hit the button in the top right to follow along. DMs are open.

Have you tuned into our 200th (🥳) episode yet 🤔 Well, get to it! 👉 https://lnkd.in/g7D9Rt4W Because we're keeping the celebration going with another awesome episode available for you TOMORROW 😉 #marketing #podcast #innovation #strategy #apac #b2b #advice

Feeling like your marketing is all about generating leads and nothing else? There's a whole world of possibilities beyond MQLs! Join The Unified Brand Podcast host Chris Outlaw for a conversation with marketing strategist Nathan Yeung, who has over 10 years of experience helping B2B businesses. Nathan dives deep into the true potential of marketing as a revenue amplifier. He'll show you how to: Break free from the MQL trap and unlock a more strategic approach to marketing. Craft messaging that resonates with your target audience and drives results. ️ Go beyond lead generation and leverage marketing across all areas of your business. If you're ready to take your marketing to the next level and unlock explosive growth, this episode is for you! Watch the clip here - https://lnkd.in/eAm8wzYy Listen to the full episode on Spotify here - https://lnkd.in/ehH5W3be #marketing #business #marketingstrategy #businessgrowth

Channel partner marketing is often misunderstood - why is that and how can it be used strategically? Listen to our latest episode of the B2B Marketing...

Why is it important for companies to build trust? In our latest episode of the B2B Marketing Excellence Podcast, we had the privilege of hosting Erik Qualman, a renowned digital leader and bestselling author from Equalman Studios. In this episode, Erik shares his insights on the crucial role trust plays in building successful companies. Why is trust so important, you ask? Well, Erik highlights that trust is the foundation of any sustainable business relationship. It creates a strong bond between companies and their customers, leading to loyalty, repeat business, and positive word-of-mouth. 🎯 Erik emphasizes that building trust involves asking the right questions, truly understanding customer needs, and going the extra mile to provide exceptional customer service. Ready to dive deeper into the world of digital leadership and innovation? Tune in to our latest podcast episode and unlock the secrets of building trust in today's fast-paced business landscape. 👉 Listen now:ttps://https://lnkd.in/g9MFHgsJ https://hubs.ly/Q02j5-yR0 #DigitalLeadership #BuildingTrust #CustomerService #B2BMarketing #PodcastEpisode 1 / 1

Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁. The key moments in this episode are: 00:00 Welcome to the Social Media for B2B Growth Show 00:16 The Power of Positioning and Messaging in B2B 02:53 Understanding Positioning and Messaging 05:33 Identifying Positioning and Messaging Problems 17:13 Avoiding Common Messaging Mistakes 25:42 Leveraging Positioning and Messaging for Social Media Success 29:43 Final Thoughts and Actionable Tips The podcast is fully accessible with Audio + Transcript and Video + Subtitles.  https://lnkd.in/g_w7Xeee #positioning #messaging

**Reveal the Hidden Buyers in your B2B marketing**:     We’re on the lookout for those hidden buyers. 👀    One of B2B’s biggest brains and boldest BS busters, Mimi Turner, Head of EMEA & Latin America, The B2B Institute @ LinkedIn, explains the common mistakes B2B marketers keep on making and why #B2B is just one big game of hide and seek.    Too often B2B marketing focuses on product experts and miss out the process experts who have significant influence over the decision-making process.    Allocate resources to reach and engage these hidden buyers.     Discover more hidden gems. Listen up: https://lnkd.in/eTF23Aqd    _ A ...Gasp! PODCAST | Feel better about marketing™ with Call to Action® #CTAPod📣 #marketing

The latest episode of Colours of Social Media Podcast has been out for a while now. This episode is a great resource for anyone looking to learn more about: 👉 The latest #B2B Digital marketing trends 👉 How to create effective B2B Marketing Campaigns and 👉 How to measure the success of your B2B marketing efforts. William (Bill) Odartei provides valuable insights on how to take your B2B #digitalmarketing to the next level. 📽 Watch here: https://lnkd.in/dUppusiu #cosmpod #socialMedia #podcast #PaidAds

Experimentation is not limited to specific pages or sections of your website. 🤔 Join us for an exciting conversation on the VWO Podcast with axel sukianto Marketing Director, Demand Generation, UpGuard. 👨💻 In this episode, Axel talks about the importance of building a safe experimentation culture and also shares some actionable insights to drive key website metrics. 🚀 Check out the full episode on Spotify now! 🎙️ Link: https://lnkd.in/gknZD3cc #VWOPodcast #Experimentation #B2BMarketing #SpotifyPodcast