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A little over a week ago, the marketing team at 1047 Games did something remarkable. With no paid media, no press release, no announcement, we released a video that is or is not (??) a teaser for our next project. We crushed our KPI targets and produced the top organic video in our YouTube channel's history. ·      100% internally created video ·      450k YT views (for a channel with 35k subs) ·      Well over 1 million views across all social channels ·      50k+ engagements https://lnkd.in/epMJFx86 How did we make a mini-viral hit? 1. Community First It's hard to authentically give value to your community when you are trying to broadcast news to the world. Not unless you do something just for them. So, that’s what we did. 2. Size Doesn’t Always Matter Our goal was not to make a big splash and score millions of views. Our measurement was sentiment and winning back lapsed community members. We turned that into a 6-week community event culminating in an awards show on Twitch. The Splitgate community nominated the participants and voted on the winners, who won some sweet trophies. 3. But wait, there's more! For months, the show was set to end with our CEO thanking the community and then walking through one of our new portals.   When someone on our team said the purpose of the "teaser" was to give the community something to talk about, I asked sincerely, "Would anyone talk about this?" Of course no one would talk about this! And we all knew it. So then... what would the community enjoy talking about? We spit-balled some ideas and landed on saying goodbye to Splitgate through the viewpoint of what we have been working on the past two years. 4. Don't speak It's hard to shut up. When you've worked on something a while, there's a tendency to want to make sure everyone knows everything about your project. You have to be disciplined. A while back, in a strategy session, someone gave us an amazing insight: Our minds love to close loops. It's satisfying. This is why procedural dramas are so popular. Who done it? Why? How? In 60 minutes of time, I can have these questions answered and it satisfies my brain. But once a loop is closed, you've got no reason to wonder. The episode is over. As games marketers, the worst thing we can do is open the mystery box fully. Don't close loops. Leave 'em guessing for as long as you can. 5. Positive ROI because it’s free Nothing is better than spending nothing to get something. And we did this internally, with some help from our development team to alter the map, a couple of video editors, our 3D/motion whiz, and the boss (me) allowing us to reveal something far ahead of our announcement.   We did it! Congrats to the 1047 Games team for taking a calculated risk and having it pay off immensely. This is a fun start. But there is so so so much more in store. I don’t know how our little marketing team is going to pull off everything we have planned, but… it will be fun trying.

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Shokz is putting on a #TryBeforeYouBuy masterclass. The old adage goes, "Build a product so great that poor marketing can sell it. Market so well that it can sell a poor product." Great product + great marketing. Give the new OpenRun Pro 2 a try.

A brilliantly deceptive approach was used to showcase the world’s fastest saloon car. They delivered their message clearly and left everyone amazed. The ad cleverly grabs attention with an imposing motor vessel, making it seem invincible. Just when you’re convinced, the real star, the M5, is revealed at the forefront! How did you like it? Comment. #Creativeads #Creativeideas #ideas #creativity #funny #trending #viral #digyudaan #marketing #linkedin #sendible #socialmediamarketing

💥 🚗 Check out this $1.2 million car accident compensation calculator ad by Case Connect we found inside VidTao. 👉 Here are some of the elements this ad combines: - Direct, Attention-Grabbing Hook and Relatable Problem   - Urgency and Scarcity   - Clear Value Proposition   - Demonstration of Simplicity   - Social Proof   - Promise of Financial Relief  ...and more! 🔗 Click here to see ALL this advertiser's YouTube ads inside VidTao: https://lnkd.in/dzKdf842 Find this ad's stats in the comments below 👇 #VidTao #Marketing #DigitalMarketing #YouTube #Advertising #YouTubeAds #DirectResponse

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To quote 'Yazz'; "The Only Way is Up". We know what our targets are this year and I am extremely delighted with the progress so far, and we're only 53 days in. Not bad for 100% organic growth. Let's see how we do in the next 313 days. #youtubemarketing #contentcreation #organicgrowth

Marketing lessons from "Coldplay" ticket booking Queue: -> Create as much hype among people so that they feel the FOMO of not getting it. -> Create the sense of urgency, so that people just want to grab it beforehand -> Add emotions with your product, it should be either happiness, joy, fear or ambition -> Be ahead of everyone, start your digital presence NOW, as it takes minimum 30 days to get recognition. Need help in implementing the above? Get quote on pixoflix.com We can "fix" your marketing digitally 😎 #ColdPlay #marketingtips #digitalgrowth

Record label marketing and promotion teams have a lot to do and never enough time. To maximize your efforts, we're sharing 7 time-management strategies that can boost your efficiency. Comment ⬇️ to share your favorite tips and tricks for making the most of your time. #RecordLabelManagement #MusicPromotion #MusicMarketing #MusicIndustry #TimeManagement #Efficiency #ArtistGrowth