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What is an Amazon Ads Marketing Funnel? Amazon has four main Ad types; 1. Sponsored Products 2. Sponsored Brands 3. Sponsored Display, and 4. DSP - Demand Side Platform. When and how to use these four ad types can be confusing, especially when you consider the different stages of the buyer journey in the funnel on Amazon. 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟯 𝗼𝗳 𝗧𝗔𝗖𝗢𝗦 𝗧𝘂𝗲𝘀𝗱𝗮𝘆 dives into the details of how to use the different ad types depending on where the shopper is on their buyer journey. Whether you are a seasoned Amazon Ads expert or just considering how you can use Amazon Ads, you'll get what you need from this show. TACOS Tuesday Episode 3 𝗪𝗮𝘁𝗰𝗵 𝗼𝗿 𝗹𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗬𝗼𝘂𝘁𝘂𝗯𝗲 - https://lnkd.in/gUPNBh_u 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 - https://lnkd.in/gwuaFcht 𝗣𝗼𝗱𝗯𝗲𝗮𝗻 - https://lnkd.in/gCa5RyYr And remember, it's TACOS Tuesday every day when it comes to the number metric for your Amazon Ads performance. Listen and enjoy. #Amazonads #Amazonaustralia  #sellglobal ------------------ Hi I'm Hamish I run an Amazon Specialist Agency, helping consumer brands unlock their full potential on Amazon in Australia and internationally. If you like this post and would like to know more... Ring the 🔔 on my Profile to receive my content directly in your LinkedIn Notifications Tab.

💻 There are three kinds of easy-to-use Amazon ads — is your brand leveraging the right one(s) ahead of Prime Day? 💸 Capitalize on higher conversions on Prime Day and throughout the holiday shopping season — check out these Amazon advertising strategy tips and Amazon advertising examples 👇 https://hubs.li/Q02F0gk10

An Advertising Checklist for Amazon's Great Republic Day Sale- Amazon Prime members and non-Prime members are getting ready for an incredible shopping experience as they count on the Great Republic Day Sale, which is set to begin on January 13 and end on January 18. This event offers advertisers and marketers an excellent opportunity to engage with consumers and increase sales. Making the most of this busy time requires having a well-thought-out plan and an extensive checklist. Here is a checklist to help advertisers prepare for the big event: Advertising Checklist🚀: ✅Budget Allocation: ➡️Set aside an extra 50% of the budget for the sale days to take advantage of the increased traffic and get more business. ➡️Raise the daily budgets of the best-performing ad campaigns to double their usual spending to benefit from more people searching. ✅Unadvertised Important ASINs:🌟 ➡️Start SP automatic and keyword campaigns for top-rated products (4-star ⭐ and above) during the sale.🎯 ➡️Start SD remarketing campaigns for Top ASINS (4-star⭐ and above) during the sale. ✅Campaign Optimization: ➡️Add more event related keywords where we expect a huge spike. Increase bids by 30%-35% to ensure visibility.🎯 ➡️Scale up campaigns with better ROAS and use at least 70% on these campaigns. ➡️Remain active on Sponsored Brand and Sponsored Brand videos for increased brand recall.📺 ➡️Keep an eye on competitors' promotions and adjust your strategy accordingly. ✅Maintain Sufficient Balance and inventory: ➡️To ensure a smooth event experience, please ensure your account has an adequate balance 💰throughout the event and plenty of stock in the fulfillment centers. By implementing these steps, along with a little bit of zeal and thoughtful planning, we can make the most of the upcoming sale and ensure a successful event. #ppc #amazonppc #amazonads #ppcadvertising #ppcstrategy #amazonmarketing #ppcads #amazonselling #amazonppcexpert

Amazon Ad Costs on Fire? Don't Get Burned!   Is your Amazon ad costs going up? But fear not, There are easy ways to handle ACOS and keep your profits in pocket!   𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 - Focus on words that fit your products. This helps your ads perform better and costs less.   𝗠𝗼𝗻𝗶𝘁𝗼𝗿 𝗮𝗻𝗱 𝗔𝗱𝗷𝘂𝘀𝘁 𝗕𝗶𝗱𝘀 - Keep an eye on your bids and adjust them to get the best value for your money. Test different strategies to find what works best.   𝗖𝗿𝗲𝗮𝘁𝗲 𝗘𝘆𝗲 𝗖𝗮𝘁𝗰𝗵𝘆 𝗔𝗱𝘀 - Create ads that catch the eye and make people want to click. A great ad can lower your costs and get you more sales.   𝗧𝗮𝗿𝗴𝗲𝘁 𝗦𝗶𝗺𝗶𝗹𝗮𝗿 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝘀 - Try showing your ads to people who like things similar to your products. It's a smart way to find customers who are already interested.   𝗖𝗼𝗻𝗱𝘂𝗰𝘁 𝗔/𝗕 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 - Experiment with different ad elements A/B Testing such as images, headlines, and descriptions to identify the most effective combinations.   𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗮𝗻𝗱 𝗔𝗱𝗷𝘂𝘀𝘁 𝗕𝗮𝘀𝗲𝗱 𝗼𝗻 𝗗𝗮𝘁𝗮 - Check your ad data often and make changes based on what you learn. Small adjustments can make a big difference in how much you spend.   𝑆𝘩𝑎𝘳𝑒 𝑌𝘰𝑢𝘳 𝘚𝑡𝘳𝑎𝘵𝑒𝘨𝑖𝘦𝑠! How do YOU handle rising ad costs on Amazon? Let's learn from each other in the comments!   Adapting to change is the key to making Amazon Ads work for you in today's competitive landscape.     #amazonadvertising #amazonads #amazonfba #amazonppc #amazonmarketing #ppc

💻 There are three kinds of easy-to-use Amazon Ads — is your brand leveraging the right one(s) ahead of Prime Day? 💸 Capitalize on higher conversions on Prime Day and throughout the holiday shopping season — check out these Amazon advertising strategy tips and Amazon advertising examples 👇 Salsify Salsify EMEA #PIM

💥 Boost Your Advertising with a $500 Promotional Credit from Amazon! 💥 Amazon is offering an incredible opportunity to power up your marketing with a $500 promotional credit for Sponsored TV ads! This exclusive promotion is designed to help you reach new heights with your advertising campaigns. Here’s what you need to know: 🌟 Who’s Eligible? This offer is available only to select businesses registered for sponsored ads. 📅 Promotion Period: Start Date: May 13, 2024 End Date: December 31, 2024 🛠️ How to Qualify: Create and launch your first Sponsored TV campaign during the Promotional Period. Amazon will apply the $500 promotional credit within 14 days of completing the qualifying action. 📌 Important Details: - The promotional credit can be redeemed once per marketplace. - The credit will expire 60 days from the date it’s applied. - Advertisers are responsible for any spend that exceeds the promotional credit. - Maintain an advertising account in good standing with Amazon. - This offer is non-transferable, not for resale, and not redeemable for cash. 🔒 PromoID for $500 Credit: P125092410 Don’t miss this fantastic chance to amplify your reach and connect with more customers through Amazon’s Sponsored TV ads. Get started now and make the most of this amazing offer! #AmazonAds #SponsoredAds #Advertising #Promotion #PPCAI #AmazonPPC

Prime Day 2024: Record-Breaking Sales Fueled by Strategic Advertising Prime Day 2024 smashed records with over 200 million items sold and a whopping 496% YoY increase in global ad spend! Data from Skai reveals key insights for Amazon sellers and advertisers: 🏡 Category leaders: Home & Garden emerged as the top category for ad spend lift (10x!), followed by Computers & Consumer Electronics in terms of advertiser sales revenue. 🌍 Geographic variations: EMEA saw a more significant Prime Day lift than AMER, indicating potential for further growth in Europe. 😇 Prime Day's halo effect: Early signs suggest Prime Day may have influenced Google Search Shopping campaigns, with a rise in CPCs, spending, and average order value. 📈 Data-driven strategies: Learn how to leverage insights from Skai to optimise your advertising campaigns for future Prime Days and beyond! Head over to the full article for comprehensive analysis, including hour-by-hour data and insights for different advertiser segments. #PrimeDay #AmazonAdvertising #MarketingInsights #KenshooSkai https://okt.to/pQHjVD

🏆 Maximizing Impact with Amazon Advertising: A Game-Changer for Businesses In the dynamic world of online marketing, Amazon Advertising has emerged as a pivotal tool for businesses seeking to elevate their brand presence and sales on one of the world's largest marketplaces. Here's why it's a game-changer: 1. Unprecedented Reach: Amazon's massive audience provides a unique opportunity to put your products in front of millions of potential customers, significantly increasing visibility. 2. Data-Driven Insights: Utilize Amazon's rich consumer data to tailor your advertising strategy, ensuring your ads reach the right audience at the right time. 3.Diverse Ad Formats: From sponsored products to display ads, Amazon offers a variety of ad formats to cater to different marketing goals and budgets. 4. Enhanced Brand Recognition: Amazon Advertising not only boosts sales but also aids in building brand recognition and loyalty among a vast consumer base. 5. Cost-Effective: With pay-per-click (PPC) models, you control your advertising spend and can efficiently allocate budgets based on performance. 💎 Whether you're a startup or an established brand, leveraging Amazon Advertising can significantly amplify your online presence and drive sales. It's time to explore this powerful platform and transform your marketing strategy! #AmazonAdvertising #DigitalMarketing #Ecommerce #OnlineSales #BrandGrowth #BusinessStrategy #MarketingTips #Amazon #AdStrategy

wondering if wasted spending on Amazon ads campaign is bad? we have recently audited an account with ACOS 25% with $192,401.75 in revenue over a year. Ad Spend: $49,128.53 Ads Revenue: $192,401.75 ACOS: 25.53% Looks good, right? But here's the twist – they also had $17.63k in wasted ad spend. Real ACOS: 25.53% ACOS without Wasted Spend: 16.37% So, the big question is: Can we make the ads work better by getting rid of the wasted money? Absolutely. But there's a catch, cutting out the 9.16% of ad spend that doesn't bring in sales is a tough task. We can improve it, but hitting that number is tricky. Why do we even need wasted ad spend? A/B Testing: Wasted ad spend helps us test different ideas. It's like trying on new clothes to see what fits best – in this case, what ads work better. Finding New Opportunities: It's like exploring new places. Wasted spending helps us discover new opportunities on Amazon, making sure we don't miss out on potential customers. Grabbing More Market Share: Wasted ad spend can also be like planting seeds for a bigger garden. It's an investment to grab more attention and space in the market. In summary, even though it might seem odd to spend money on ads that don't directly bring in sales, using this strategy smartly is crucial for doing well on Amazon in the long run. To find the right mix, regularly check and tweak your approach to reduce unnecessary spending while keeping a good balance between how much you spend on ads and how much money you make. Aim for an ideal ACOS without sacrificing chances for growth. This way, you can get the most out of your investment, ensuring lasting success in the ever-changing world of Amazon advertising. #amazon #amazonads #amazonadvertising #amazonppc

Boosting Your Amazon Sales with Clever Ads You know how sometimes your products just don't get seen? Let's talk about getting them in the spotlight with Amazon ads. It's like giving your products their own stage in front of the crowd. Here's a quick guide to Amazon's ad world Sponsored Products 🌟: These are great for when you want to push a specific product up the search pages. Sponsored Brands 📣: If you want to shout about your brand and show off a bunch of your products, this one's for you. Sponsored Display Ads 👀: Ever wish you could remind someone about your product after they've left Amazon? That's what these do. Which Ad to Pick? - Got one product to push? Go with Sponsored Products. - Want to tell a story about your brand? Try Sponsored Brands. Tips to Spend Smart: - Let Amazon adjust your bids with dynamic bidding – it's like having a co-pilot for your ads. - Keep an eye on your ACoS. It's like a health check for your ad spend. - Regularly trim and tune your keywords. Stick with the winners and cut the slackers. - And if your product's a hot item during the holiday season, boost your ads then. The key? Always be ready to change things up. What works today might not tomorrow. #amazonfba #amazonadvertising #amazonseller #amazonads #amazonbusiness #amazonbusiness #amazonads #amazonsellercentral #ppcstrategy #listingoptimization #virtualassistantservices #privatelabel