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Meta made some interesting announcements yesterday on ways they will be helping advertisers improve performance. 👀 No, not just more AI creative suggestions 😵💫 🎯 Allowing advertisers to define what audiences or conversions matter most. Creating rules to optimise for value including predicted lifetime value or profitability. 🔗 Improvements in Meta-attributed conversions within third-party analytics tools. Anyone working in social media advertising has largely given up on GA4 for reporting. By directly integrating analytics tools with Meta advertisers should have better visibility on what is working across different channels and avoid a single channel view. 📈 New attribution models that optimise for and report on incremental conversions, which are conversions that would not have occurred without the ad being shown. (A shift from the existing maximise conversions model). This roll out takes more of a cross-channel approach and should improve decision making and add more value from Meta advertising. 💪

Exciting news from Meta! 🚀 Get ready to take your ads to the next level with the upcoming rollout of their new GenAI features, including full image and text generation capabilities. Not only will this boost efficiency by automating parts of the ad creation process, but it'll also enhance ad performance with more creative variations. Learn more about these game-changing upgrades: https://bit.ly/44J8PnO How will you use this to take your ads to the next level? #FacebookAds #MetaAds

Meta has introduced an exciting new feature in the ad format section called "Flexible," though it's currently only available to a limited number of countries/accounts. With "Flexible," Meta's AI will automatically select and display your ad in the format it predicts will perform best. You can choose up to ten images and videos in a single ad campaign, and META will determine the optimal media combination to show to people based on specific placement and audience. Pros:- - Higher Engagement: Meta’s AI optimizes your ad format for better performance and results. - Time-Saving: Eliminates the choosing the right ad format. - Efficient: Perfect for advertisers aiming to maximize their Return of Investment. Cons:- - Less Control: Advertisers have less control over the ad format selection thus can result in higher CPC’s, CPM’s, CPL’s etc. Is META taking the PMAX route? #Meta #FacebookAds #Ads #Advertising #Marketing #Google

🚀 Meta's Ad Game is Leveling Up! 🚀 Exciting updates are on the way for advertisers! Meta is rolling out some powerful tools to help us get more from our campaigns. Here’s what we need to know: 🔍 Smarter Ad Optimization ▪️Meta’s AI is getting an upgrade to tailor ad results to your business goals better. Whether you're focused on driving sales or boosting engagement, Meta’s new tools will optimize campaigns to hit those targets more precisely. 💸 Conversion Value Rules ▪️ Say goodbye to manual segmentation! Now, you can prioritize high-value customers within the same campaign. ▪️Example: If a segment has 30% higher lifetime value, you can set a higher bid just for them—no need for separate campaigns. More value, less hassle. 🎯 🔄 Incremental Conversions ▪️New setting alert! Meta’s introducing a way to optimize for conversions that wouldn’t have happened without your ad. Early tests show a 20% boost in these "extra" conversions. ▪️Why It’s Cool: This setting shifts focus from sheer volume to conversions that truly matter, making your ad spend work harder. 📈 🔗 CRM Data Integration ▪️Soon, you’ll be able to connect your CRM directly to Meta’s ad system. ▪️First Up: Integrations with Google Analytics and Northbeam, with more to follow. ▪️What This Means: With direct data feeds, Meta will fine-tune targeting based on your actual performance data, making your ads even more effective. 🤖 AI-Driven Future ▪️Imagine a world where you create a campaign by just dropping in a product URL, and Meta’s AI handles the rest. That’s where we’re heading! Meta’s enhancements are all about smarter, easier, and more effective ad management. What do you think about this? Happy? Sad? Scared? Ready to let Meta’s AI do the heavy lifting? Share your thoughts 👇🏻 #AdTech #MetaUpdates #AI #CampaignOptimization #GrowthMarketing #FbAds #UserAcquisition

My turn to play Meta Ad Guru. 👇 Once you stop messing around with the latest advertising strategies, placements, AI optimization, and focus on getting the attention 👀 of your audience, everything works. It's truly about stopping people dead in their tracks in the middle of a scroll hole to get them to consume your message. 😳 Just wrapped up a client meeting. We're sitting at a 15.4 ROAS on the TOP OF FUNNEL campaigns and they doubled the daily ad budget again today. 🤑 Can't wait to test some more variations and see how far we can scale this one up! #MetaAds #ClientWork #Marketing #Advertising

𝗜𝗳 𝗬𝗼𝘂'𝗿𝗲 𝗦𝘁𝗶𝗹𝗹 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝘁𝗵𝗲 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗪𝗮𝘆, 𝗜𝘁'𝘀 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗥𝗲𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿. 5 Best Practices... Meta is revolutionizing advertising with its new AI-driven tools. If you're not using these yet, you might be missing out! Here's why: 𝟏. 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐲 𝐘𝐨𝐮𝐫 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞: Opt for fewer, more consolidated campaigns with a unified budget for better growth and efficiency. 𝟐. 𝐓𝐞𝐬𝐭 𝐌𝐞𝐭𝐚 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞+ 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: These AI-powered audiences adjust dynamically based on ad performance, helping you reach the right people without rigid targeting. 𝟑. 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬: Use Advantage+ creative options to automatically optimize images, text, and music in your ads, making them more engaging with minimal effort. 𝟒. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐍𝐞𝐰 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬: Incorporate conditional logic and rich creative in your lead forms to increase the quality and engagement of your leads. 𝟓. 𝐄𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞+ 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭𝐬: Allow Meta to optimize where your ads are shown across its network for better cost-efficiency and conversion rates. 📈 By embracing these AI tools, you can boost your ad performance and efficiency. Don’t just keep up—lead the way in digital advertising! #metaads #advertising #aitools

Meta ads showed impressive performance gains in Q4 2023 ➡️ Here are some insights taken from Meta's 4th quarter earnings call last month. Did you see improvement in your brand's Meta ad performance last year? A few tips from us if you aren't seeing improvement: 📽️ Make sure you're utilising reels in your ad creative 💰️ Use Advantage+ where possible 💯 Test Meta's new AI generated captions Need help with your Meta ads? Submit an enquiry on our website: https://bit.ly/3xvNLVv #instagrammarketing #socialmedia #socialmediamarketing #meta #marketing #business #socialmediaagency #metaads #facebookads

MARKETERS ARE MAKING THIS MISTAKE IN META ADS AFTER THE RECENT UPDATE: We used to run ads with a funnel. Awareness → consideration → conversion This is still good for big brands and large budgets, but when you're running ads for a small company with a tight budget, don't start with the funnel. You'll end up wasting a lot of money. If you have $30 as a budget for 3 days for a brand, just put it all into conversion Ads. If you want more people to watch the video just select that and put all the budget in one campaign. After the new update - meta AI is powerful, and I have experienced a lot with this. Just keep it simple! #metaads #metaupdate #facebookads #update2024

Right before the weekend, Meta dropped a batch of new features for their ad platform that you'll want to know about: • More Customization & AI Power: You can now customize your ad campaigns with AI automation customized to fit your business goals. • Conversion Value Rules Improved: You can set higher bids for high-value customer segments now without needing separate campaigns for more efficiency in your efforts. • Opt-In Attribution for Incremental Conversions: Testing so far has shown a 20% improvement, so now you can really know the true impact of your ads. • Seamless Analytics Integration: Meta Ads now integrates better with tools like Google Analytics and Northbeam for deeper insights into campaign performance. With these updates, ad strategies really get a run for their money. It is exciting to see how much of a difference they will make!

Debating where to set your budget on Meta? Campaign Level (CBO) or Ad Set Level (ABO)?🤔 Meta gives marketers two choices: optimize the budget across your campaign (CBO) or control it at the ad set level (ABO). But, what's the core difference? 🔹 CBO: Let Meta's AI distribute your budget based on set campaign objectives—be it sales, leads, or traffic. It's about efficiency and letting the algorithm adjust spend across target groups and placements. 🔹 ABO: Here, you call the shots. Set your budget per ad set and see which creatives perform best with your audience. So, which suits you best? 👉 For Testing & Analysis: Opt for ABO. It offers clarity and control, perfect for understanding what resonates with your audience. 👉 For Scaling: Go for CBO. Ideal when the budget is tight, allowing Meta's algorithm to pinpoint the most effective ads, placements, and audiences. Both aim to boost your cumulative ROAS, yet they cater to different strategies. ✨ Bottom line: ABO for hands-on learning, CBO for hands-off scaling. Are you leaning more towards control or automation? Share your thoughts with us in the comments! #socialadvertising #facebookads #meta #tiktokads #mediaplanning #growthmarketing