Sparks’ Post

Attending #IMEX24? Catch Wes Vanasek and Kevin Staples at the Freeman Company booth #C4058 next week in Las Vegas! Whether you’re craving conversation, coffee, or creative solutions for your next event, Kevin and Wes have you covered. To book a meeting at IMEX, click the link, select a product profile, and click "meet": https://bit.ly/45srG5m

In her recent contribution to the article "Impact Matters: Personal Insights on Inclusivity in the Industry," Sparks CMO, Kristy Elisano, reflects on the evolution of the event marketing space and how she co-founded Women in Events (WIE) to support women in navigating and excelling in the field. Read more of her insights here: https://bit.ly/3XGHob9 #InclusionMatters #Leadership #NationalInclusionWeek2024 #WomenInEvents #DiversityAndInclusion

#ICYMI, here's a recap of some of the great work we've done recently! Learn more about these projects: https://bit.ly/4ddXK1D #ExperientialMarketing #EventMarketing #PoweredBySparks

Congratulations to Sparks' Chief Marketing Officer, Kristy Elisano, and Chief Experience Officer, Robin Lickliter, for being named finalists in the 21st Annual Stevie® Awards for Women in Business! 🌟 Their dedication and leadership continue to inspire our team and shape the future of the experiential marketing industry. Read more: https://bit.ly/3THUYtB #StevieAwards #WomenInBusiness #Leadership #ExperientialMarketing #PoweredBySparks

The Paralympics showcase the incredible power of human potential and resilience, but they also highlight an opportunity for brands to drive meaningful change. From authentic representation to innovative partnerships, the Paralympics are not just a stage for athletes but a platform for a better world. In our latest blog, hear from Sparks' own Robin Lickliter and Jason Megson as they share their insights on how brands can embrace the power of change and make a real impact. Read more: https://bit.ly/4envD0c #Paralympics #BrandExperience #ExperientialMarketing #PoweredBySparks

Check out Sparks' Chief Creative Officer, Michael Ellery's, recent article for Advertising Week, where he explores how experiential marketing can breathe new life into theme park magic. Discover how immersive storytelling and cutting-edge brand interactions can craft unforgettable experiences for both visitors and brands. Read the full article on Advertising Week: https://bit.ly/4dYhDKu

Sparks partnered with the team at Fanatics Fest NYC as the go-to creative resource for this epic sports fan event! Fanatics Fest made its historic debut, drawing over 70,000 passionate fans to the Javits Center for an immersive experience celebrating sports, culture, and collectibles. Check it out! #FanaticsFest #Fanatics #PoweredBySparks

From AI-driven personalization to AR displays, discover how innovative brands are blending digital and physical to create memorable shopping journeys. Learn about the latest 'retail-tainment' trends and see real-world examples of how companies like Estee Lauder, Michael Kors, and T-Mobile are reshaping the retail landscape. Read the blog: https://bit.ly/4djTcXG #RetailInnovation #RetailDesign #RetailTrends #PoweredBySparks

Sparks partnered with Figma to provide a platform for exciting company announcements and news with this year’s Figma Config. The conference was a great success complete with learning sessions, a product launch keynote, 75 speakers from companies worldwide, and more. Learning sessions were organized into eight categories, including design systems, product management, and Figma deep dives – just to name a few. Through these resources, attendees were able to leave with a greater sense of connection to the building community and the future of product development. #Figma #Config2024 #PoweredBySparks