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The unparalleled success of Taylor Swift’s Eras Tour offers brands valuable insights, demonstrating how immersive musical experiences can deeply engage audience emotions, cultivate a sense of belonging, and ultimately foster long-term loyalty. In a recent article for shots, Sparks’ Chief Experience Officer, Robin Lickliter, and other ad experts discuss how brands can leverage the power of live music events. Check it out: https://bit.ly/3xXBycC #BrandExperience #TaylorSwift #ExperientialMarketing

How can brands leverage music events? | shots

How can brands leverage music events? | shots

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