Live Nation for Brands

Festival season in the UK left fans with memories that won’t fade—and brands like AUDI AG, JD Sports Fashion, Liquid Death, and Co-op made a lasting impact. From secret raves to skateparks, pop-up grocery shops, and culinary delights, see how these brands went beyond sponsorship, creating moments that sparked real connections and loyalty .https://bit.ly/3YkEDwF

This year's #ForbesCMO Summit was truly fantastic. Over the past three years, we’ve brought the magic of live music to create unforgettable experiences alongside incredible thought leadership. After an insightful discussion on the power of subcultures for brands with 7-Eleven’s Marissa Jarratt and Sophie Bambuck, we were thrilled to welcome Eric Burton from Black Pumas. He shared his incredible journey, the impact of an abundance mindset, and his experience teaming up with one of his idols at Ohana Festival—then lit up the room with a performance that got everyone on their feet. On the Summit’s final night, we gathered at a ranch in Aspen to unwind, connect, and reflect on the past few days. Jack White’s surprise performance during his No Name tour gave us a special moment we’ll never forget. Big thanks to Seth Matlins and the Forbes team, and a shoutout to our Live Nation crew for making it all happen. This one will be tough to top!

Live Nation’s CURATED team recently hosted their annual For the Love of The Culture Summit where thought leaders from across the live entertainment industry came together to discuss how brands can cultivate more impactful connections with Black audiences during unforgettable live music experiences. Thank you to everyone who attended and participated! Hear what Everette Taylor, Tashia Roberts, Shannon Jones, Yadira Harrison, Imani Ellis, Saada Ahmed and Hameed Saifi had to say on owning your cultural currency, building community and celebrating The Culture! https://bit.ly/4hhkujK

ADWEEK’s Kathryn Lundstrom shines the spotlight on what makes Austin City Limits Music Festival so special and how leading brands like Wrangler and T-Mobile are tapping into its diverse, multi-generational audience to help create an experience that keeps fans—and brands—returning year after year. Live Nation’s measurement maven Alisha Strother also shared how the power of these experiences shows up in the data for brands, sparking incredible love and loyalty. https://bit.ly/3NscwXk

That heart-pounding, hands-in-the-air feeling you get when watching your favorite artist perform is one you never forget! At Advertising Week NY 2024, Live Nation’s Chris Loll shared how marketers turn those feelings into brand love, transforming magical moments into genuine connections that build lasting loyalty and keep fans coming back for more. https://bit.ly/3Y3IrlP

Russell Wallach, Global President at Live Nation, spoke about subcultures at the #ForbesCMO Summit in Aspen, Colorado. Presented by Live Nation for Brands

La música es vida 🎶 For Hispanic fans, live music is where culture, family and community come alive. Every festival and concert is a chance for them to express themselves and embrace their community – and for brands, it’s a chance to be part of those unforgettable moments, make them even better and build real, lasting connections. Explore Hispanic fans’ unique passion for live music and how it shapes their identity. https://bit.ly/3BBUeA1

Rockstar Energy is redefining brand engagement at the UK's largest music festivals! Surprise performances from artists like Teddy Swims and Craig David captivated festival-goers, while the Rockstar Energy Cam showcased the best fan energy on the big screen. Attendees enjoyed VIP viewing spots at the Rockstar Energy Drink Tower and on-the-go DJ experiences from roaming DJs, making Gen Z fans feel truly like rockstars. In a conversation with Live Nation's Jim Campling, PepsiCo’s powerhouse Sarah Mahoney discusses how Rockstar Energy Drink took their first headline partnership to new heights and created unforgettable experiences that made UK fans feel like the ultimate VIPs. https://bit.ly/40eQ8IH

The love for Latin music is undeniable – and it’s not just Hispanic fans embracing it. The fans are as diverse as the genre itself. Live Nation’s Hans Schafer explores how social media is powering the genre’s growth, why Latin artists are captivating fans around the world, and what it means for brands looking to connect with the fandom driving it. https://bit.ly/3ZPMMvs

Ready for a ‘First Class’ experience? Citi Sound Vault returns this October with a special performance from hip-hop and rap superstar Jack Harlow at the Brooklyn Paramount, exclusively for Citi cardmembers. We couldn’t be more excited to continue our 18-year journey of connecting Citi cardmembers with their favorite artists and amazing onsite experiences! Learn more: https://bit.ly/3B6bixT