PLG - Power League Gaming’s Post

🎮 Indian Gaming Demographics: A Diverse Spectrum 🎮 India’s gaming community isn’t just massive—it’s incredibly diverse! With 69% of gamers under the age of 34, this young and dynamic audience is leading the charge. But here’s the best part: no matter your target, the Indian gaming landscape has something for everyone. From Gen Z and Millennials in their 20s dominating mobile games, to seasoned Gen X players keeping it competitive on PC and consoles, India’s gaming population spans across age groups and interests. Moreover, as disposable incomes rise, gamers are investing more in their experiences—Average Revenue Per Paying User hit $19 in 2023, and it’s grown 10x over the last 5 years. Whether you’re focusing on the 533 million mobile gamers, the 51 million PC players, or 22 million console enthusiasts, this spectrum can be tailored to fit your brand’s strategy. Pick the right game, choose the right device, and you can reach exactly who you need! 🎯 In my next post, we’ll explore the trends of the gaming industry. #Gaming #Marketing #India #GamingIndustry

With over 3.32 billion gamers worldwide, the demographics of gaming have shifted in exciting ways. From the rise of female gamers to the increasing number of players across all age groups, the gaming landscape is more diverse than ever. 🌍 Asia leads the way with 1.48 billion gamers, and we’re seeing major growth across Europe and North America too. Preferences are also changing – young male gamers lean towards action and shooter games, while female gamers dominate puzzle and simulation genres. Social interaction within games is at an all-time high, creating vibrant communities! The gaming industry is set to reach $282 billion by the end of 2024 – an incredible opportunity for developers to engage with these diverse audiences. Swipe through this carousel to explore the latest gaming demographics, preferences, and trends! Want to dive deeper? Check the link in the comments for more insights. #Gaming2024 #Gamers #GamingIndustry #DiversityInGaming #GameDevelopment #GamingTrends

Curious about who made up the esports scene in Malaysia? Where are these people from? Are males or females better in this arena? Take a glance below at the level of awareness and familiarity of esports between different demographics in Malaysia. If this piques your interest, stay tuned! A comprehensive esports report will be released soon, and you will find how esports has developed since 2020! #marketresearch #esports #oppotus

FOLLOW THE GOLD – it is summer, it is hot, and the video game industry in Saudi Arabia is booming, making it a key player in the Middle East North Africa (MENA) region. With a market growth rate of 41.1% year-on-year, the country generated over $1 billion in gaming revenues in 2020, supported by 21.1 million gamers. Demographically diverse, Saudi gamers include 42% women and a broad age range. Esports, bolstered by government investment and initiatives like the Savvy Gaming Group, is rapidly expanding, contributing to projected revenues of $6.8 billion by 2030. The industry also sees rising female participation, despite cultural challenges. https://lnkd.in/d2kH6p_R

eSports is gradually becoming a global phenomenon. China & US present interesting dynamics in viewer demographics and monetization opportunities. It's not just about winning, but exploring new revenue streams like talent management and eSports hotels. #eSports #GamingIndustry

📱Have you ever wondered about the people spending money on these kinds of games ? Surprising stats reveal that among spenders on Last War Survival : 👤 90% are male ⏳ Their gaming spree lasts an average of 6 days 😲 Shockingly, 80% abandon the game within just one month Understanding the demographics is key to crafting captivating gaming experiences. Let us help you dive deeper into the mobile gaming world and understand your target audience ! Free trial link here : https://lnkd.in/ecTZGTJD 💥 #iap #monetization #mobilegaming

Join our webinar co-hosted with Tribal Gaming & Hospitality Magazine! 🗒️ Mark your calendars to hear LT's president, Andy Parnell, and VP of Strategy, Lauren Hillery, present key consumer findings, trends, and recommendations from our latest casino report. Learn the role non-gaming activities play in driving guests to your property and building loyalty among your existing players. Some of the questions we'll explore: ⭐️ What role do non-gaming activities play across different demographics and player types? How can you stand out from others competing for entertainment share of wallet? 🌟In what ways are different types of players allocating their time and budget towards non-gaming experiences? ⭐️Why has visiting entertainment venues in groups become increasingly important? How does behavior change when visiting with others? 🌟How can non-gaming activities and a focus on customer experience offer opportunities to build deeper relationships with players? Register today! https://bit.ly/3SxeUyd

🔍 Unlock Audience Growth with Mobile Gaming 🔍 Did you know that mobile gaming reached 25 million people in the UK in April 2024? That's half of all internet users! 🌐 What's even more exciting? This reach spans almost all demographics, from young men aged 15-24 to women aged 35-54. Mobile games have hugely expand the gaming audience. Whether you're a publisher, advertiser or brand, mobile gaming offers the rare ability to grow your reach across diverse age groups. Learn about this exciting channel by watching our latest webinar: https://lnkd.in/dFzwn7fG #Ipsosiris #UKOM #Insights #Online #AudienceMeasurement #MobileGaming #Gaming

The struggle is real; Requests from brands to reach Gen Z and Alpha are rapidly increasing at MasterXP 🌟 Did you know that 90% of Gen Z and over 94% of Gen Alpha are gamers, and traditional TV doesn't even register on their media preference radar? Our expert Ava-Taisiia Markova has unveiled fascinating data revealing that half of these young gamers discover brands in-game, with nearly 47% inclined to shop from brands featured in their favorite titles. She even dived deep into strategies to captivate these dynamic demographics, including creating immersive brand experiences in popular gaming worlds like Fortnite and Roblox. Interested in groundbreaking ways to connect with Gen Z and Alpha? Just comment 'Engage' below, and I'll share a treasure trove of insights from our full report directly with you via a DM! #MasterXP #GenZ #GenAlpha #Gaming #BrandEngagement #InnovativeMarketing

Some insights from Newzoo ‘s 2024 Global Gamer Study: 👾Video games are a more prominent media and entertainment force than they've ever been. 👉Across more than 73,000 consumers worldwide, 85% engage with games in one way or another, and 80% play them. Nearly two-thirds of consumers view gaming content, and over a third engage in other ways. 👉The fact that more than a third of consumers engage in other ways, including discussions, podcasts, conventions, and esports fandom, shows how significant gaming has become as a cultural touchstone. Some brand companies are already aware of this, but a surprising number of others still have their heads in the sand, thinking gaming is a trivial waste of time that only teenagers would be interested in. ⚠️ If you don't consider the cultural impact and gigantic reach of video games in your brand strategy, you'll lose relevance, both now and in the future. #gaming #gamesmarket #media #entertainment #advertising #gamification #consumersurvey