PR Newswire’s Post

Extra, extra... read all about it. I'm the meantime, here's and extract: OFFERING MORE, DIFFERENTLY Kimon Sitas, PHD South Africa's Group Executive Director, speaks of two main challenges that he says are prevalent throughout the industry. “First, there is a growing gap between the complexity and volume of asks from clients vs the fees that are charged,” he says. “Budgets and media fees are decreasing, and demands are increasing. This means that it is even more important for us to evolve and diversify our offerings, outside of the traditional media agency model.” Secondly, he says, there’s an ongoing talent shortage in the industry, concurrent with the youth unemployment crisis. As part of efforts to address these issues, the agency will be launching a media academy called PHD Khulani this year.

Next up we talk with John Nguyen from Integral Ad Science

We love to mix both traditional and non-traditional tactics in any strategy. Sometimes, we're forced to... There has been an incredible shift in the traditional media landscape over the past decade or so. Consumer behaviour, economic downturn, and the way we do business have all affected this shift. We know it exists, but what does it mean for businesses who are trying to generate buzz with a more traditional PR strategy? Candace shares where the industry has come from, where it's going, and what businesses should do to leverage the changes. Check out the latest blog with all the details: https://bit.ly/3VH9GBB #PublicRelations #MediaStrategy

First trend that will shape the future of PR: “A World Without Truth”. ❓ How can brands earn trust if nobody can believe anything they read, hear, or see? 🔴 In a world where fake news is flooding the information environment, it is increasingly important for brands to be transparent, build trust, develop and engage with the community. Truth and trust are more important than ever. Laura Minskere #PROI_Global_Summit 2024 #PRtrends #PRfuture #FivePRtrends #5PRtrends

Maximize your tech news impact with our unparalleled distribution expertise. We know what clicks with audiences and are ready to help your brand stand out. Click to discover how top tech brands are making headlines with PR Newswire. #TechPR #Comms

Clients can often get a single-minded obsession with getting into top-tier outlets like the New York Times or the Wall Street Journal. This fixation often makes local and vertical outlets an afterthought. While this a great aspirational goal, it’s important to recognize that some of your biggest customers and supporters will be right in your own back yard. With those national publications you may get millions of eyes on your company but that doesn’t always equate to millions in sales. A business-focused media strategy should always consider local news, in addition to the national press. Read about it here: https://bit.ly/4c5xPIi #publicrelations #techpr #mediarelations

Maximize your tech news impact with our unparalleled distribution expertise. We know what clicks with audiences and are ready to help your brand stand out. Click to discover how top tech brands are making headlines with PR Newswire. #TechPR #Comms

Stories matter...but numbers do too 📊 Many, many thanks to #MatterPrecision account director and #professionalservices expert Jackie Brown for assembling some of our key stats from 2023 - including 52 brand or product launches, nearly 2,700 pieces of client coverage, and over 55 billion readers reached. If you like those numbers, consider the ones we can monitor for brands, like: 📈 Share of voice percentages, which measure your ownership of media conversations compared to competitors 🤝 Traction scores with individual journalists that are pillars in your space 📣 Message pull-through and SME representation in media coverage 📺 And advertising value equivalency ⬅ a measurement many people insist is (or should be) dead, but one I insist will maintain its relevancy as long as anyone is paying for advertising Are there other favorite figures that help tell the PR story? #prbythenumbers #prmeasurement #prsuccess Matter Communications

🎙 Find out what the media actually wants from business. 🎧 Listen here: https://lnkd.in/e8Y2BHcy Katie Gabriel, PR specialist and head of Instinctif’s AI-powered agency FLETA, chats with Damian Reece, Instinctif’s media guru and former business editor at The Telegraph. They delve into the relationship between media and business, exploring the fundamental misunderstandings and best practices for effective communication. #MediaInsights #BusinessCommunication #PRStrategies

Our latest research shows political ads don’t necessarily disrupt brand messaging—even when aired right before your ads. However, some strategies consistently outperform others during election season. Discover key messaging and creative insights for 2024 based on real viewer response in our blog 👉 https://lnkd.in/dewMimwt Sneak peak at the takeaways: 😂 Humor works, but the margin for error is tight—stick to light-hearted, inclusive themes to avoid misinterpretation. 🌟 Empowerment resonates: Ads that elevate shared humanity are striking a chord with audiences. 🌡️ Tackling polarizing issues? Make sure your stance aligns with your brand’s identity to prevent backlash.