Public Relations Association of Louisiana, Baton Rouge Chapter’s Post

A quote I say to remind myself to keep grounded is, “Don’t do it for the applause, do it for the cause.” But sometimes I still feel so grateful when our team acknowledges what we’ve built. This time the award is one of Ad Age's Best Places to Work. The award means a lot to me because 2023 was a crazy year with so many things happening. My partner and good friend Jeremy Beyt recapped our year in a recent post here: ➡️ We held four sold-out Assembly Required conferences with over 500 civic and business leaders coming together to enrich our community and bolster economic growth in our home city, Baton Rouge. ➡️ Shipped 65 projects for global non-profits, education innovators, economic development pioneers, and values-aligned businesses across technology, healthcare, insurance, and entertainment. ➡️ Earned a National Addy for our work producing the Opportunity@Work Tear the Paper Ceiling website, which served more than 1.3 million people seeking to learn more about the campaign in 2023. ➡️ Launched Aisle3, our in-house production company led by Philip Roberts. In its first year, Aisle 3 shipped 22 film + animation videos and traveled 9,028 miles to capture client stories. Visit aisle3.tv. ➡️ Opened an in-office creator studio led by Khoi Nguyen that will empower every contributor at ThreeSixtyEight to share their expertise and client stories regularly in 2024. I am particularly excited about this endeavor because we have so much great work we have yet to share. ➡️ Continued to develop our technology expertise through strategic partnerships such as our Webflow Enterprise Partner status. In fact, Timothy Ricks was invited to speak at this year’s Webflow Conference in San Francisco. ➡️ Began productizing our service offerings to meet the needs of our clients at every stage of their journey. More coming on this in 2024. ➡️ Overhauled our operation within ThreeSixtyEight to reduce creeping inefficiencies that might slow down the work or drive undue costs. Our Director of Ops, Kara Pitre, has developed a new pod-style model designed to give the team more focus, efficiency, and impact in 2024. ➡️ Expanded our local network of civic and business leaders by joining strategic boards and initiatives across the city, sharing in the conversation around workforce development, education reform, and community engagement. ➡️ We also had plenty of fun, flying our team to Oklahoma City for a 3 day retreat, hosting a summer family-day, attending industry conferences, and taking plenty of time to share a meal together TSE-potluck style. In fact, we ended our year last night with one final company holiday/karaoke party. None of this could happen without the essential ingredient - our people. Thank you TSE for being an amazing place where we can show up to do some of our life’s best work while being together as a team that truly embodies core values. We're excited to keep building something we're all proud of. #bestplacestowork #adage #culture

Super Bowl Ad Review - see the comments I believe that most Super Bowl ads are a waste of money, and that the hype surrounding them is way overblown. (Here’s me sparring with Neil Cavuto on Fox Business 16 years ago: https://lnkd.in/d5wr9YUe and again on Fox the next year:  https://lnkd.in/dEXy2HyW ) This New York Times review of Sunday’s Super Bowl ads https://lnkd.in/dhkZk9BQ predictably falls into the pattern of judging these ads on their cinematic merit, when I believe the only measure of an ad’s value is that if it delivers a positive financial return to its sponsor. That financial return might register as immediate sales or long-term business-building, but it’s all that should count. My review of some of the ads is in the comments… I couldn't post them directly because of the Linkedin character limit. You can see the ads on the New York Times link. If you disagree with me, please share in the comments.

Check out one of our #BeachFilm alums and Industry Advisory Board member, Matt Joseph Misetich tomorrow as he shares his insights about the industry and experiences in his role at Pipeline Media Group! #BeachFilm #Film #GoBeach

This was such a fun day and there’s nobody else I’d rather dish about SEO with! There’s a big story to tell about how search habits are changing in 2024. With more search modalities than ever, how are we reaching searchers where they are? And how do we optimize for new mediums gaining more and more traction? All questions Brittany Gora and I will continue pondering this year… and hopefully uncover some answers to 🔎

We all have a story, or at least we should, and I am privileged to be able to share mine with Neil Schwartz and Lindsey Darvin, Ph.D. Stay tuned for the full episode!

🌟 Leveraging our unique set of skills is key to success! 🚀 Join me for a captivating discussion with David Meltzer, Co-founder of Sports 1 Marketing and former CEO of the renowned Leigh Steinberg Sports & Entertainment agency. 🗣️ Let's explore how recognizing our strengths and weaknesses can propel us forward in various aspects of life. 💪 Watch the full episode right HERE ➡️ https://loom.ly/fMEQz-o

Here’s a link to my conversation with Austin Karp at Sports Business Journal.

We need to talk about it. What commercials did you enjoy during the big game last night? Which one do you think was the worst? The absolute best for me? Dun-kings. https://lnkd.in/e6iJbjwp Also, Uber Eats and StateFarm also received high marks from me. However, there were many misses. Temu and Homes.com were two that stuck out. The Homes.com ads were entertaining (the subsequent ones much less entertaining than the one prior), but I don't understand their messaging - it wasn't cohesive, nor does it resonate with me. Pat McAfee said it best today: "You can see why I refuse to work with ad agencies; these folks are terrible at their jobs. They're spending other people's money, 'We're so creative,' no you're not. They suck, they all suck. Sorry, not all of them. I'm sure there's one or two ad agency reps that are good at their job, but everyone else sucks. They're bad. They're dumb. They lack creativity; they have no idea who humans are." I agree with Pat; if you want exceptional, creative results, you must partner with a niche boutique firm.

So, Where are we at NOW according to Paul?

New Media is The New Old Media