Prensario Internacional’s Post

ISE 2025 will be the perfect place to assess the evolution of convergence between broadcast and Pro-AV technology, a trend that has become increasingly important in recent years. A portion of Hall 4 at the show is dedicated to broadcast technology. This has been rebranded to “AV Broadcast” from “Content Production & Distribution” this year, which may signal an effort to blend broadcast technology within the AV landscape further (more on this below). Tracking this part of the exhibition over time is a good indicator of convergence progress, and particularly of which broadcast technology is finding its place in AV (and how). Some observations on the floor map changes I have noticed between 2024 and 2025 (not a perfect analysis, but still providing some valuable insights): 📍Some broadcast tech suppliers (e.g., Ross Video) have transitioned to Hall 4 this year. This could reflect a move to further centralize solutions coming from broadcast. It certainly helps navigation for buyers (and for analysts)! 🔍 Some suppliers like Blackmagic Design seem to have expanded their floor space this year. Though most seem to have kept a similar booth space as in 2024 even if the overall show is growing (see this for more info: https://lnkd.in/dvhcpf84). 🔍 There are some new suppliers exhibiting this year (e.g., Grass Valley). And there are also a few vendors that have vanished from the map in 2025. 🎥 Sectors that are particularly represented in the hall still include content acquisition and production, content infrastructure, audio and streaming. There are, of course, exceptions to this but you would classify most vendors in at least one of these segments (and not many changes here). My main takeaway from these observations is that convergence is still a trend in flux, with companies still experimenting with strategies to engage the AV market effectively. Have you spotted any more changes between 2024 and 2025? Stay tuned, I’ll be sharing more insights leading up to the show. 🚀 I look forward to attending the show with the Dovetail Creative Ltd team. PM me if you'd like to meet there :) #ISE2025 #BroadcastTechnology #ProAV #Convergence #Trends #Analysis

📺 At #CES2025, our CMO Tony Marlow sat down with James Kotecki and shared some great insights about the evolution of Connected TV. "CTV is not your Grandmother's TV. It gives you the sight, sound, and motion that we've always loved about TV, but it's also the addressability that we've loved about digital channels." Want to hear more? Check out his full interview here: https://hubs.ly/Q033JcNz0

Couldn’t agree more with our partners at Crestron. These trends are shaping how teams connect and work—and we see them in action every day. ▶️ AVoIP is no longer optional. The demand for more screens and dynamic spaces is growing fast. Scalable, reliable content distribution keeps teams informed and engaged without overloading IT infrastructure. It’s not just about adding technology—it’s about making it work seamlessly across your network. ▶️ Collaboration tools are essential. The return to office has amplified the need for hybrid meeting solutions that are intuitive, inclusive, and keep everyone productive, whether they’re in the room or dialing in. ▶️ Remote management keeps teams ahead. Proactive monitoring and centralized control help prevent issues before they happen, ensuring your AV systems are always ready to perform. These aren’t just industry buzzwords—they’re how your technology works smarter, so your team can, too.

Thanks JMA for being our partner and having our President at this conference! CP #engineering has taken this JMA technology to the last two Super Bowls with excellent results and based on those results we see this as an exciting, emerging technology that can be the future of broadcasting! #5G, #LTE, #CBRS.

CES is an occasion to get a broader perspective on consumers and products coming to market, Serina Spencer, senior vice president, PMX Lift, Publicis Media, says in this interview with Lisa Granatstein, editorial director of Beet.TV. Special thanks to Epsilon for sponsoring our "Road to CES 2025" series. Visit Beet.TV for this video (https://lnkd.in/dwrgK6vF) and much more!

LTN’s Rick Young sat down with IABM TV’s Stuart Ray to explore the capabilities of LTN’s core solutions, the complex challenges facing media companies, and the major trends shaping the market. Watch here: https://lnkd.in/eiMFpQZZ #LTN #NABShow #streamingmedia

CES is an occasion to get a broader perspective on consumers and products coming to market, Serina Spencer, senior vice president, PMX Lift, Publicis Media, says in this interview with Lisa Granatstein, editorial director of Beet.TV. Special thanks to Epsilon for sponsoring our "Road to CES 2025" series. Visit Beet.TV for this video (https://lnkd.in/d2PhVCUn) and much more!

🚀 As we roll into 2025, let’s help your revenue roll just as quickly! 🚀 Now is the perfect time to kickstart your digital marketing and local broadcast strategy. Let’s start the conversation about how we can work together to drive growth and success for your business this year. Reach out today and let’s get the ball rolling! #DigitalMarketing #LocalBroadcast #2025Goals #BusinessGrowth

Grateful to be one of the Voices of Audacy’s Mix 104.1 Boston for a while. Over 20 years. A lot has to go right for a major market station or any market size radio property to have rating dominance like this. Starts with a major team concept, strong local market management and ownership who supports the on/air mission, cool on air people that are local, and you know it when you hear it, strong promotions and a strong community connection. Local news, info, entertainment awareness - a Mix of the right on-air communication has Mix manufacture it's all time best ratings book ever. Congrats 🎉 to the whole local staff in Boston🤪wooohoo🎉🎉 AUDACY Hot AC WWBX (MIX 104.1) found its way to the 6+ winner’s podium after landing its largest share ever (7.0-7.8!) This ended the seven-book winning streak for BEASLEY Sports WBZ (98.5 THE SPORTS HUB), which drifted down to #2 (7.7-7.5). WWBX made it back-to-back Adult 25-54 victories as it posted a double-digit share. WXKS (KISS 108) remained at #2 with its third down book in a row. The stations were better than four shares apart. How dominant is WWBX with the 18-34 crowd? Let us show you. The station was #1 for the fourth book in a row, and seventh time in the last eight surveys. The station was also in double figures for the seventh time during that eight-book span. We’re not finished. Its share was larger than the next three stations – combined! WWBX was #1 and in double figures 18-49 to the third straight survey. WOW!!!!

It was fun to sit down with IABM to discuss how Telestream is addressing the evolving challenges in the media and entertainment industry. With over two decades of leadership in file-based transcoding and video workflow automation, our comprehensive suite of tools—including test and measurement, quality monitoring, and archive management—provides an integrated end-to-end video delivery chain that empowers our customers to ingest, enhance, and deliver the world's video content. Key Takeaways: AI and Cloud are tools to solve specific customer challenges: -High-Resolution Processing: AI dramatically enhances processing for high-resolution formats such as 4K and HDR, speeding up content delivery and ensuring superior viewer experiences. -Workflow Optimization: AI reduces manual efforts and expedites production timelines, facilitating a quicker time to market. -Scalable Cloud Resources: The cloud offers essential scalability for handling peak demand periods efficiently, without the need for permanent infrastructure investments. -Robust Disaster Recovery: Together with on-prem systems, cloud technology supports comprehensive disaster recovery plans, maintaining uninterrupted media services and safeguarding content during disruptions. Adapting to Remote Production Trends: -The transition to remote production is transforming content production and delivery. Efficient access and collaborative tools are vital to quickly produce and deliver content across multiple distribution platforms including linear TV, OTT streaming services, and social media.