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No one likes a boring conference or summit. Hours upon hours of repetitive content.  “Meh” meals.  Awkward networking time. Only-about-drinking evening activities. Pavilion does a great job of making sure everyone has a non-boring time 🥳 We’re onsite with Pavilion for their CMO Summit, serving along Susan, Madilyn, Kathleen and their incredible marketing team. CMO Summit includes 15+ speakers, global guests, multiple sponsors, and ample opportunities for connection. The two details I enjoy most at Pavilion’s summits include: -Thoughtfully planned networking time: Networking can be daunting, especially post-pandemic. Pavilion nails it with rotating seating assignments and structured roundtable discussions, making mingling effortless. -Condensed, informative content: Pavilion delivers a day packed with valuable content—a perfect fit for busy CMOs and executives. It’s a fantastic event, and we're grateful to be here. 🙌 #CMOsummit #eventmarketing

It’s conference season, and in our post-pandemic world, the old-time assumptions about how to make the most of your investments in conferences require a fresh look. Get more out of the resources you put into live and virtual conferences by taking advantage of the advice in this recent Fast Company article. My three recommendations to make these investments worthwhile? 1. Develop a clear conference strategy – what is your goal? How will you measure success? 2. Be clear about pre-, during, and post-event planning 3. Create a great experience for customers and prospects that demonstrates your respect for their time, and your commitment to their success. Thanks to my Fast Company Executive Board members for their valuable contributions to this discussion: Kaitki Agarwal, Michael Cupps, Goran Paun, Valerie Vacante, Jimmy St Louis, Tony Martignetti, Dario Markovic, Dharmesh Acharya, Jack Borie, Karen Budell, Zain Jaffer What’s your advice to get more out of conferences? How is your strategy changing? #strategy #changemakers #innovation #marketing

Hey Visionary CEOs, surprise! Half the year just vanished in a flash! ⚡️ So, what’s your grand plan for making the next 6 months really count for your business? Feeling a bit fried from trying to figure it all out solo? You don’t have to.⁠ Here’s how The Signature CEO Conference can give you that much-needed boost, whether you're just launching or already pivoting like a pro:⁠ ⁠ 1. Expert Insights: Soak up wisdom from industry leaders and trailblazers.⁠ 2. Networking Opportunities: Rub elbows with like-minded pros and potential game-changers.⁠ 3. Cutting-Edge Strategies: Dive into the latest trends and tech to keep you ahead of the pack.⁠ ⁠ Give yourself something to look forward to! Invest in your growth and success—register now and join us at TSCEO2025. We can't wait to see you there, ready to elevate your business to new heights!⁠ REGISTER FOR #TSCEO2025: https://lnkd.in/eq9RWdA ⁠ REGISTER: LINK IN BIO⁠ ⁠ (2) registration options to choose from:⁠ 1. 3-DAY ACCESS⁠ 2. 1-DAY ACCESS (Choose which date works best for you⁠)⁠ ⁠ DAY ONE: Fabulous Rooftop Welcome Party DAY TWO: The Black Tie Gala ⁠ 🔸DATES: March 25, 26, 27 🔸LOCATION: Tysons Corner, VA ⁠🔸#TSCEO2025: YEAR 10! ⁠ #BrandStrategy #digitalmarketing #digitalmarketingconsultant #branding #websitedesign #socialmediaoptimization⁠ ⁠ #creativeprofessionals #weddingprofessionals #eventprofessionals #eventsindustry #weddingindustry #conferences #conferenceplanning #northernvirginia #weddingpropodcast #weddingpro ⁣⁣#businesstipsforcreatives #eventprofs #weddingindustryeducation

"In-person events are seen as the most trustworthy sources of information." Big shout-out to Freeman and Ken Holsinger for shedding light on this key quote that resonates deeply within our industry! As we navigate through an ever-evolving landscape, this finding underscores the enduring value of face-to-face interactions in fostering trust and authenticity. In a digital age where information overload is rampant, the human connection forged at in-person events stands out as a beacon of reliability. Let's continue to champion the power of live experiences in driving meaningful connections and shaping the future of our industry. Here's to the invaluable insights shared by Freeman Company and the visionary leadership of Ken Holsinger! Read more here https://lnkd.in/gcqmUkj4! #EventsIndustry #TrustworthyInformation #FaceToFaceInteractions #FreemanTrendsReport

Calling all Event Marketers... Registration is now live for the CEMA-Corporate Event Marketing Association annual Summit: https://lnkd.in/gufcyztX See you in Seattle this August for a few days of learning, connecting, and exchanging trends, insights, and best-practices for all those on the corporate or agency side of the event marketing landscape. Shout out if you have questions or want to know more before grabbing your pass. 🤷♂️ 💡 #eventmarketing #learning #professionalnetwork #CEMASummit

Many of us are guilty of multi-tasking while attending a conference panel, using the comfort of the back row to get work done. Afterall, what are you missing if people are sticking to scripted messaging and talking "at" you? In this op-ed, I argue how in-person events, whether they are global conferences like #Davos or smaller-scale convenings, are critical to promote our understanding of big global problems and their potential solutions. However, the default approach of a panel can often fall short of moving the dial. More creativity, more risk, and in some cases, more investment is needed to really cut through and make an impact. Thanks for Creative Salon Worldwide and Weber Shandwick for helping me get this conversation started. Please give a read and let me know your feedback! #impactcommunications #leadershipcommunications

Just wrapped up reviewing the 2024 Freeman Trends Report authored by Ken Holsinger and Annie Malone, and it's packed with insightful data! 📊 One thing that caught my attention: Did anyone explore segmenting the data by role? Specifically, looking at responses from C-Level/Senior Execs, Mid Management, and Entry Level positions? I believe this segmentation could unveil intriguing insights. While the study emphasizes the importance of Exhibits as a priority (Page 45), it might not align with what C-Level/Senior Execs prioritize personally. From my experience, they value relationship-building events like after-hour dinners, targeted meetings, and networking happy hours over exhibit visits. These events foster connections and kickstart deals beyond the show floor. Certainly, exhibits hold significance, especially for entry to mid-level and technical staff seeking solutions. However, decision-makers often engage in crucial discussions outside the exhibit hall. In today's landscape, personalization reigns supreme. Hence, blanket statements about prioritizing exhibits might not resonate with everyone. Each component, whether exhibits or outside events, carries its own value depending on the audience. I advocate for a complete overhaul of traditional exhibitor/sponsorship offerings. Let's craft robust exhibit programs with affordable, experiential elements and extend more sponsorships to outside events facilitating high-level networking at a reasonable cost. Accessibility to attendee contact info is vital for effective matchmaking, which current practices often hinder. As an exhibit and conference strategist for many clients in the healthcare space, I've seen firsthand the need for organizers to enhance value propositions for all stakeholders, both on and off the floor. I propose delving deeper into role-based data analysis for tailored recommendations and investment strategies. Understanding trends across different roles could refine our approach to event planning and maximize ROI. Excited to continue the discussion and explore new avenues for elevating event experiences! 🌟 #EventPlanning #Networking #DataInsights

Consistency: The Unsung Hero of Successful Conferences! At RMM, we take immense pride in serving as the unwavering support system for our clients, especially as the winds of change sweep through their organizations. 🌬️ 🤝 For many of our clients, we are not just conference and meeting managers; we are their most tenured team members – the reliable compass guiding them through the journey of evolution. Why does consistency matter so much in the conference and meeting management world? 1️⃣ Trust: Consistency is the bedrock of trust with your attendees, exhibitors, and stakeholders. When they can count on a seamless experience year after year, their loyalty deepens. 2️⃣ Brand Identity and Strategy: Consistency in execution reinforces your brand's identity and enables long-term strategic growth. 3️⃣ Efficiency: With a consistent process in place, we streamline operations, eliminate surprises, and make your events more efficient and cost-effective. We're not just here for one event; we're here to cultivate a lasting partnership, ensuring your event becomes even more exceptional with each passing year. #ConsistencyMatters #EventManagement #SteadySupport #ConferenceSuccess

Executives, events are the perfect opportunity to showcase your expertise, network with industry leaders, and leave a lasting impression. From confident networking to impactful conversations, every interaction is a chance to amplify your personal brand. Learn our tips to build your personal brand IRL: https://ow.ly/9EP950Rkt69 #ExecutivePresence #PersonalBrand #TheBrandAudit

Let's talk about event landing pages. I was recently compiling a comprehensive resource on events to attend in 2024, and halfway through my research, I was struck by the urge to fling open my balcony doors and scream at the top of my lungs to the cold, grey English morning, "WHY?!" "What's with the theatrics?" you may ask. Well, whilst researching, I was shocked to discover just how many event pages lacked essential information being somewhere that's immediately obvious so that readers don't have to play detective and go on a magical mystery hunt to find it! Readers (especially in this day and age) have a short attention span. Many studies suggest it takes a visitor 10-20 seconds to decide whether to stay on your page. So, if they have to trawl your website, click every menu option, download multiple schedules, and type into Google "What is this event about?" to get the information they need, they're not going to stick around. Your landing page is your chance to inform and entice. That's why well-written, concise landing page copy (with your event name, venue name and location, dates and a brief synopsis on your page and/or in the meta description) is so important. You want to reel them in with creativity and wit, but, you know, actually tell them what it's about, too. It's all about finding balance. Like when you have a salad but treat yourself to some chocolate—add a sprinkle of razzle dazzle while ensuring all the key (albeit sometimes boring) information is there. And if you're interested in all the events you should be attending in 2024, here's the link 😉 https://lnkd.in/dPNK4Xq4 #EventProfs #Events2024 #EventCommunity