It’s been a busy year … I shipped my greatest project yet, my daughter Eleanor! Now that I am back to work full time, it seems like a fitting time to reintroduce myself to the new faces here on LinkedIn!
Hi, I’m Eliza, Founder and Managing Director of Launch APAC. I partner with US based technology companies looking to grow their presence in APAC with GTM Strategy, boots on the ground field marketing & events, and in-market expertise.
My career in tech marketing started almost accidentally - I was an entrepreneur running an online health and wellness practice, learning as much as I could about marketing my own brand when opportunity struck. It’s been over a decade since I “said yes” to tech marketing and started my official marketing career and I haven’t looked back since!
I’ve led APAC marketing and growth for some well known brands like GitHub, and founded the Tech Leaders Network in APAC, a networking organization dedicated to fostering connections, sharing knowledge, and promoting growth within the tech industry.
When it was time to strike out on my own, I knew that I wanted to help solve a problem that I saw time and time again - US companies attempting to enter the APAC market with their usual playbooks, and without the intel on how we do business here.
And so I started Launch APAC a white glove, boutique agency that helps tech companies launch and accelerate market entry and growth in the APAC region. My goal is to help them navigate the intricacies of the market and ultimately grow their business here successfully.
Outside of work, I am a new mum to a beautiful 7 month old daughter, and a very active Sheepadoodle named Dorothy - both of whom keep me on my toes! And, when I am not at my desk, you can usually find me at the northern beaches of Sydney, with both of the aforementioned children in tow!
🎯 If you’re interested in learning more about the nuances of GTM strategy in APAC, or about upcoming industry events, please make sure to follow and connect.
🚀 And if you’re looking to expand into the APAC market and looking to partner with an expert APAC marketing agency - would love to chat!
📩Please feel free to email or send me a direct message any time: Eliza@LaunchAPAC.com
#marketing #gtm #apac #growth
UX Designer | Graphic Designer
2moinspiring story! 🛫 🏖