Filmfare award-winning Filmmaker l Founder at Leogirl-Productions l Digital Ads l DEI-focused Storytelling
How we created a 60-min film for Google at the peak of Covid in 2021: Through 2025, I aim to post #ClientCaseStudies to break down the best of the branded content I have directed or that we have produced at Leogirl Productions. A simple, no-nonsense read. Breaking down the client ask and how we responded. Below is the film link and the relevant time stamps should you wish to dive deep! No "impressions" or "statistics" as I would rather have you focus on what was created and if you enjoyed it. That should be as good a metric as any! To begin the first #ClientCaseStudy, one of the most prestigious projects I ever directed and produced: Google's Women's Day event: #WomenWill: https://lnkd.in/d96sjq9f Client Ask: Create a 60-min film to be consumed virtually as a Youtube Live event featuring thought leaders from across the globe ranging from Mr.Sundar Pichai to Mr. Ratan Tata and the Executive Director of UN Women, Phumzile Mlambo-Ngcuka. It was key to highlight Google's own efforts in the women empowerment space, especially its campaign to empower rural Indian women with the internet called 'Internet Saathi'. Despite the pedantic material, we were tasked with making it a 60-min engaging and moving experience. Leogirl's Response: Since the client was crystal clear on their approach and structure, and the execution of the existing plan was daunting enough, we decided to infuse creativity only into the spaces that were available to play with. It was important that what the audience experienced not only felt educational, but entertaining. And at a stretch, cinematic. We asked spoken word artists, Priya Malik and Aranya Johar to create a moving spoken word piece in their original style, to open the event. Shot as an edgy music video, with quirky animations and colors, it was far from the presentation-style approach one would expect for the occassion. (2:30 to 4:54). We shot with speakers virtually, coordinating with their teams to ensure the look-feel remained uniform despite the multiple shoots happening literally across the globe. We created a stylised vintage-casette player piece to present the stories of the Internet Saathis. Earthy, raw and focused on emotion. (11:09 to 15:04) While Google fully led the overall design approach, we stitched the event into a world of its own with a rousing Indian classical music score. Did we achieve what we set out to? See for yourself!
