ProcureCon US’ Post

The most overused word on social media in 2024: authenticity. Don’t lie, you’re just as tired of hearing it as I am 😴. It’s been drilled into our brains 🧠 that for your brand to be successful on social media, you need to be authentic. But what does it actually mean to be authentic on your social media and how can we practice it? This was a hot topic of conversation that the panel at the Pretty Little Marketer IRL Event did a superb job of answering 🔥, and here’s what they said: 1. Stick to your values ✅. Lily Thistlewood (Head of Performance Marketing at Adanola) shared the backlash Adanola faced last year when they announced on social media that they wouldn’t be discounting their items for Black Friday. Why? Because they value high quality and sustainability so discounting items would compromise these values. The outcome? They had the best week of sales ever, without a single discount 📈. 2. Don’t look at your competition 👀. It’s a bold statement, I know. But Hannah Tudor’s work as aSocial Creative at McCann is proof that this works. Remember when Kate Moss made an appearance at Aldi during Manchester Fashion Week? You can thank Hannah and her team for that 😉 . If you want to appear authentic on social media, you need to do something that no one else is doing. 3. Authenticity lies in originality and being unique 💎. Kesheba Evans shared how she makes her UGC authentic by brainstorming unique ways of storytelling. Jumping on trends can be great, but people value creativity and originality and that's the key to being authentic. So there’s 3 ways you can practice being authentic on social media. No need to cry every time you hear a social media guru say ‘just be authentic and you'll get 100k followers’. Oh, and can you spot me below? 🙈

💡In the heavy-duty industry, you know that Heavy Duty Aftermarket Week (HDAW) is the BEST SHOW for heavy-duty parts. They gather heavy-duty aftermarket professionals together, from manufacturers and suppliers to distributors and service providers, educators, and industry media in one place! During the week-long event, attendants have the opportunity to network with industry experts. Curious to know more about the benefits of attending HDAW❓ ✅ Explore the exclusive range of products and services, and upcoming technologies, that promote advancement for the heavy-duty aftermarket. ✅ Discuss orders and pricing in one-on-one meetings with suppliers. ✅ Get hands-on product training from more suppliers than ever before. ✅ Foster a heavy-duty community, exchanging insights to improve the heavy-duty market. ✅ Discover comprehensive experiences necessary to develop skills needed to stay ahead in the market. HDAW inspires heavy-duty people and is the event to be at for heavy-duty parts companies. The best part is it's held every January, so you have a chance every year to attend!🤩 Learn more: https://lnkd.in/efrYuAqW #HDAW2024 #HeavyDutyAftermarketWeek #EventOfTheYear #BeHeavyDuty #TruckingIndustry

Reminder: Join us at #MODEX2024 to discover the future of inventory management with Netstock. Don't miss this chance to transform your inventory planning. #Netstock #inventorymanagement

New tool for MRO in AvSight! Our Work Order Essentials looks for improving the MRO experience by being able to manage work orders in a streamlined, easy to the eye and kind to the user setting. Intrigued enough? Schedule a demo!

🔦 Feature Spotlight: Parts Sourcing This week we're digging into Parts Sourcing and how it benefits our dealers. Want to see it in action? Check out the parts sourcing clickable demo linked in the comments ⬇️

And we are live from Chicago! 🥳 The highly anticipated PARTS FORUM is officially underway in Chicago! 🎉 Happening now: an insightful keynote presentation by MARKT-PILOT's very own Tim Geyer, Managing Director of North America. Tim is sharing his expert insights and perspectives on the future of machine manufacturing and the aftermarket industry. #marktpilot #machinemanufacturing #aftermarket #spareparts #pricing #event #PARTSFORUM2024

Exciting news! CribMaster experts will be attending the MRO Asia Show at the Vallen - Asia booth #235. 🌏✈️ We invite all our valued customers and industry peers to visit us at the Vallen Asia booth to meet our knowledgeable CribMaster experts. 🤝 Whether you have questions, need guidance, or simply want to explore the latest advancements in inventory management and tool control, our experts are here to assist you. 🚀 Don't miss this opportunity to connect with the CribMaster team and gain valuable insights into streamlining your MRO processes. Visit us at the MRO Asia Show, booth number #235, and let's discuss how CribMaster can elevate your operations to new heights. 🚀 See you there! ✨ #CribMaster #MROAsiaShow #VallenAsia #MROprofessionals #InventoryManagement #ToolControl

Come meet us and Vallen team to learn more about inventory management and tool control in Aerospace.

Specialty Equipment Market Association (SEMA) is only 7 days away. Who is going and what is the go-to booth for everyone? Be sure to stop by the booth and say hello. A lot of action going on and will be the hot spot of the show. #sema #semashow #sema2024 #semashow2024 #tradeshow #automotivetradeshow #automotive #takeoff #oem #oemperformance #oemrepair #oemquality #oemstandard #oemrequired

Apologies for the delay! 🌟 Here's our July 2024 calendar to help you stay organized and inspired. Download it now and stay tuned for more updates from Kessel Sauber!