ProducePay’s Post

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In a world where financial investments have traditionally gravitated towards stable, non-perishable assets, our CEO Pat McCullough invites you to consider an unexpected contender—fresh produce. In his latest op-ed, we explore how the $1.3 trillion fresh produce industry, often overlooked due to its perceived volatility, is ripe with opportunity for both investors and farming communities. 🧑🏻🌾 As global food demands surge with a growing population, innovative financial models are beginning to unlock the true potential of this critical industry. From mitigating risks through technology to securing stable, bankable contracts, fresh produce is emerging as a viable and profitable asset class. 🌍 Discover why it’s time for the finance industry to harvest new opportunities from the fields. Read the full op-ed and learn how ProducePay is leading the charge in transforming fresh produce into a cornerstone of the financial world.

Why fresh produce is the next great harvest for the finance industry.

Why fresh produce is the next great harvest for the finance industry.

ProducePay on LinkedIn

Jose Antonio Berganza Madrigal

Asesor técnico comercial en QUÍMICOS LA BUENA COSECHA, S.A. DE C.V.

3d

Great Path You are good partner

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